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Paul Potratz's Blog – January 2016 Archive (9)

Which Live Streaming Service is Best for You?

Facebook Live, Meerkat, and Periscope: Which Service is Best for You?

Facebook just launched its new live video service to compete with Meerkat and Periscope. How does this new tool stack up? How do you use it to engage car shoppers? Is it worth your time? Find out on this week’s Hard Facts.

Added by Paul Potratz on January 29, 2016 at 1:51pm — 1 Comment

Why You Need A Personalized Homepage

Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.

Reason number one: dealerships are everywhere. This means their websites are everywhere as well. You need to give…


Added by Paul Potratz on January 29, 2016 at 6:18am — No Comments

First Thing I Would Change About Your Business

If I took over your company, here's what I would do immediately.

I get asked this a lot: what would I do if I were running your dealership? And I always know the my first move with every single dealership.

My changes will:

– Have customers asking about value, not price

– Turn your salespeople into consultants

– Make your dealership a community resource, not just a storefront

– Raise you above the competition without cutting…


Added by Paul Potratz on January 26, 2016 at 9:42am — No Comments

Have You Dropped One Yet?

We Have the Secret to Boosting Sales and Service Leads

On this week’s episode of Hard Facts, Samantha has a way you can talk to customers who may not have patronized your dealership in the past using Ringless Voicemail Drops. Watch this week’s episode to learn more about this emerging technology and how to implement it now.…


Added by Paul Potratz on January 22, 2016 at 12:12pm — No Comments

You're Throwing Money Away

One Small Change to Increase Profitability

Want to get more leads and sell more cars? You don’t need to put on a huge, costly production. On this week’s Think Tank Tuesday, get the one strategy on your website you need to change right away.

Not tomorrow, today.

Added by Paul Potratz on January 19, 2016 at 1:15pm — No Comments

Throw Away Your Thank You Page

Provide a brand new proposition to customers with a next logical step

If you’re like most dealers, you’re probably putting time and energy into developing thank you messages. Well, it’s time to trash the thank you page and start implementing a strategy that will actually help you bring customers to the next step in the buying cycle.

On this episode of Hard Facts, Samantha is providing you with the resources you need to continue having additional conversations…


Added by Paul Potratz on January 15, 2016 at 1:59pm — No Comments

Are You A Weak Or Talented Sales Person

Here's what other salespeople are saying about being a talented seller

We’ve had a lot of responses on what makes as salesperson talented, and what makes someone weak. Paul has read all your responses and is ready to show you what is the key step to become a talented salesperson.

What you will get in this episode:

– Hear what the industry says you need

– Learn what you need to become a talented salesperson

– Also submit your struggles for some…


Added by Paul Potratz on January 12, 2016 at 1:38pm — No Comments

Geo-fencing and Geo-targeting: What's the Difference?

Is it Geo-Fencing or Geo-Targeting?
Every robust marketing strategy in 2016 needs Geo-Fencing AND Geo-Targeting; but what’s the difference? How do these two strategies work together to deliver specific and high-converting messages to shoppers everywhere?
On this week's episode of…

Added by Paul Potratz on January 8, 2016 at 1:39pm — No Comments

What You Don't Know Won't Hurt You...

Or Will It? Find Out Now!

When someone asks about marketing automation or inbound marketing, sometimes the best way to explain it is just to show them.

What you will get in this episode:

  • A firsthand look at how it works
  • How we build strategies using this technology
  • Successful campaigns we have implemented

Learn more by watching the video below and get our marketing automation and inbound secrets on…


Added by Paul Potratz on January 5, 2016 at 2:22pm — No Comments

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