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Paul Potratz's Blog – January 2014 Archive (6)

Understand Search To Sell More

Would you like to learn about how search algorithms work? Did you know that your own digital body language helps tailor the ads you actually see? Find out more on this week's Think Tank Tuesday.…


Added by Paul Potratz on January 28, 2014 at 11:21am — 2 Comments

Your Personality May Be Affecting Your Income

The Maverick. Procrastinator. Complacent. Do any of these seem like they describe you, or others at your dealership? Find out how different personalities can affect your business and the way to ensure success. That's this week on Think Tank Tuesday.

Added by Paul Potratz on January 21, 2014 at 11:30am — No Comments

Potratz To Launch New Live Web Series

On January 22 at 3:00PM, Potratz – a full service automotive marketing agency– is set to launch its latest web series, Digital Marketing Dialogue. The series will feature live discussions on best practices associated with all aspects of digital marketing. Sarah…


Added by Paul Potratz on January 20, 2014 at 7:55am — No Comments

Mobile Trends In Marketing

Throughout the automotive marketing industry we have seen potential buyers adjust their shopping trends. Buyers have begun to migrate from traditional desktops to their smartphones and mobile devices. To support this trend, it is crucial to have a mobile strategy in place for all automotive dealers.

Danny Brown of American Express OPEN states that, “ Seventy-two percent of small business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these…


Added by Paul Potratz on January 15, 2014 at 11:18am — No Comments

Get Better Quality Leads With Remarketing Segmentation

Do you have your contact information on your home page? Have you ever Googled your dealership? Find out why you should stop doing these two things to increase conversions. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.

Added by Paul Potratz on January 14, 2014 at 12:02pm — No Comments

Do You Have Horrible Traffic? Here's What To Do

Times have changed when it comes to leads. "Think digitally;" that's where shoppers start these days. Some elements can be learned, while others will take some training. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.

Added by Paul Potratz on January 7, 2014 at 11:27am — No Comments

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