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Paul Potratz's Blog – January 2011 Archive (10)

Trending the technology wave

Technology is constantly changing the playing field in business; especially advertising.  Most people in the industry are always looking for the next big thing and automotive dealers are always looking for the next "silver bullet".  But sometimes you have to take a look backwards to keep ahead of the curve.



As new advertising tools are introduced it effects older technologies. Most people regard these older platforms as becoming obsolete... but are they in every case?  A good example… Continue

Added by Paul Potratz on January 27, 2011 at 7:34am — No Comments

Potratz Welcomes Justine Cervenka

Potratz is pleased to welcome Justine Cervenka, an experienced advertising professional who has joined the team as Media Director. Originally from Cobleskill, she has returned to New York after working for multiple agencies in Arizona since 1992.



Justine has handled accounts for a variety… Continue

Added by Paul Potratz on January 25, 2011 at 11:53am — No Comments

Utilize QR Codes to Drive Leads to Your Car Dealership

Utilize QR Codes to Drive Leads to Your Car Dealership



If you keep up with the latest digital trends, you know about QR codes. They're similar to bar codes (only with a 2-dimensional pattern) and can be scanned by any smartphone with a QR reader. Once someone scans a QR code, he sees a coupon, special website, video, or whatever the advertiser chooses to use. The opportunities for…

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Added by Paul Potratz on January 24, 2011 at 12:37pm — 10 Comments

Running an Ethical PPC Campaign for Your Dealership

Running an Ethical PPC Campaign for Your Dealership



Recently, we were searching one of our dealership clients (Bill Rapp Superstore) in Google and found that a competitor, Nemith Nissan, is bidding on their dealership's name in search. So when we typed in "Bill Rapp Nissan," a pay-per-click ad showed up saying "Bill Rapp Nissan-we beat their price." Further investigation showed that…

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Added by Paul Potratz on January 19, 2011 at 11:13am — No Comments

Event Planning to Drive Traffic to Your Dealership

Event Planning to Drive Traffic to Your Dealership



Overwhelmed with the prospect of planning an event at your car dealership? You know that you want to get people from your community to come out. But you're not sure about how you'll go about all the work involved in organizing everything from finding food vendors to sending out fliers.



That's when you should sit down and figure out…

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Added by Paul Potratz on January 17, 2011 at 10:57am — 1 Comment

Drive Conversions with Your Dealership's Facebook Business Page

You can increase leads and conversions through your dealership's Facebook business page. However, you need to take an approach different from hard-sell methods you may have used in the past with traditional advertising. Social media marketing is all about building relationships with your…

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Added by Paul Potratz on January 14, 2011 at 2:33pm — 1 Comment

Increase Open Rates for Your Automotive Email Marketing Campaigns

Increase Open Rates for Your Automotive Email Marketing Campaigns


The shotgun approach to automotive email marketing is the best way for your dealership’s message to end up being marked as spam.  Working with our dealers we have found that targeting email messages to customer based on their specific vehicle models tend to have higher open rates than those blanketed approaches do.  Below are three ways your…
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Added by Paul Potratz on January 13, 2011 at 8:43am — No Comments

Planning an Automotive Mobile Marketing Campaign

 

Perhaps you’re aware of all the hype…

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Added by Paul Potratz on January 12, 2011 at 2:14pm — No Comments

Buick's Social Media Scavenger Hunt

Want to see an example of an automaker getting on board with social media marketing? Buick is striving to appeal to the social media generation with its latest promotion, Quest for the Keys, integrating location-based social sites like Foursquare, Gowalla, and Facebook Places as well as Twitter and a custom Facebook application. This promotion involves a scavenger hunt in major cities…

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Added by Paul Potratz on January 10, 2011 at 1:00pm — 1 Comment

Marketing your Dealership's Service Center

How much of your dealership’s advertising budget goes into promoting your Service Department? Often times it seems that Car Dealers put so much time into getting the Front End ready for Lights, Camera and Action that the Back End gets neglected. Promoting your Service and Parts Center as well as the Body Shop is a healthy way to keep Car Buyers coming into your Service Bay even after their warranty is up.



Consider the age of the average vehicle on the road in your market. All of…

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Added by Paul Potratz on January 7, 2011 at 7:28am — No Comments

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