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Paul Potratz's ADM Blog (279)

Take These Steps to Guarantee You're All on the Same Page

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.

Added by Paul Potratz on July 31, 2015 at 9:16am — No Comments

Stop Making This Marketing Mistake

Make These Changes Today To Get Your Marketing Strategy Running Smoothly

On this episode of Think Tank Tuesday, Senior Account Manager, Michelle Campbell joins me to cover these simple mistakes that can ruin your solid marketing strategy. Watch the video now to learn how to…

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Added by Paul Potratz on July 28, 2015 at 11:39am — No Comments

Why You Need to Be A/B Testing

A Single Word Changes Your Emails' Open and Click-Through Rates

Want to send better e-mails? The trick is to A/B test it. This week on Think Tank Tuesday, I discuss the key points to remember when creating your subject lines and email templates…

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Added by Paul Potratz on July 21, 2015 at 9:02am — 1 Comment

Get Ready: Important Changes are Coming for Facebook's Search Engine

Latest Facebook Update Is Exactly What We've Been Looking For

Facebook is the 3rd largest search engine, and they are about to make some changes that will affect your Facebook advertising. With this change, we will be able to get better analytics, better bids, and much better campaign options. There's also a big update coming to the mobile Facebook app you will need to know…

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Added by Paul Potratz on July 17, 2015 at 12:48pm — No Comments

How do you know if your digital strategy is working?

On this week’s Think Tank Tuesday, discover the areas you need to start investing in and the ways you can improve what you're already doing.

Follow These Tips to Find Out If Your Digital Strategy Is Working

Is…

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Added by Paul Potratz on July 14, 2015 at 1:30pm — No Comments

Are you using Dynamic Retargeting?

I Got Retargeted and It Works

You need to use Dynamic Retargeting. On this episode of Hard Facts, Samantha explains how it works, and how you can use it to sell to indecisive shoppers.

Added by Paul Potratz on July 10, 2015 at 1:53pm — No Comments

Here's Some Important Things You Missed

There's so many new things everyday, it's easy to get overwhelmed! 

With all the new flashy technologies being developed everyday, we get caught up in the hype and miss the basics. This week on Think Tank Tuesday, I'm focusing on what you may have missed that's costing you leads and sales.…

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Added by Paul Potratz on July 8, 2015 at 12:48pm — No Comments

You Don't Want to Miss This

Join The Content VS Retail Debate! 

This week on Think Tank Tuesday, Robert Donovan of DOM360 joins me to discuss the importance of both merchandising AND content development. Get inside knowledge on how you can marry the two schools of thought to build a robust and rock-solid marketing strategy.…

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Added by Paul Potratz on June 30, 2015 at 12:15pm — No Comments

Is it Time to Break the Mold?

Change isn't easy; but what I'm about to share with you is worth the challenge.

Breaking routines isn't easy but change yields long term results. On this week's Hard Facts, Samantha shows you how to shake up your routine and your priorities.…

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Added by Paul Potratz on June 26, 2015 at 10:57am — No Comments

We Got Fired, And You're Not Going to Believe Why

You Have to Watch this Video to See Why We Were Fired

I'm sharing 3 tips to handle leads, increase sales, and how to turn more shoppers into lifetime clients. There are many shiny nickels that seem like they can solve everything, but watch this episode of…

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Added by Paul Potratz on June 23, 2015 at 1:14pm — No Comments

Guerrilla Marketing in 2015

You Can Start Selling More with the Right Guerrilla Marketing Tactics

Guerrilla Marketing has made a lot of changes in the last year alone. If you're not utilizing this marketing tool properly, you are losing sales. On this week’s Think Tank Tuesday:

  • Learn how often you need to…
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Added by Paul Potratz on June 16, 2015 at 1:30pm — 1 Comment

What is your game plan?

Steps You Must Take to Guarantee Everyone is On the Same Page

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.

Added by Paul Potratz on June 12, 2015 at 1:19pm — No Comments

Boost Sales with Social Media Marketing

Want to Boost Your Sales? It's Easy

Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think…

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Added by Paul Potratz on June 9, 2015 at 8:30am — 1 Comment

You Don't Need To Panic

YouTube is giving their customers the opportunity to go ad-free. But don't worry! On this week's Hard Facts, learn why this WON'T have a huge impact on your video strategy.

Added by Paul Potratz on June 5, 2015 at 11:52am — No Comments

What scares you?

Stop Making Excuses and Learn How to Conquer Your Slow-Month Fears

I recently talked with a friend having a slow month, and he began making excuses about the time of year and the weather. He was setting his team and himself up for failure. This week on Think TankTuesday:

  • Learn how to conquer…
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Added by Paul Potratz on June 2, 2015 at 1:30pm — No Comments

Do You Care?

You lose sales when your customers don't think you do.

How You Can Start Caring Today?

Learn how your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on Hard Facts.

Added by Paul Potratz on May 29, 2015 at 1:26pm — No Comments

I think you're pretty charming

But Do You Consider Yourself Charming?

How do you increase sales as a salesperson? If you're in sales, you better be charming. On this week's Think Tank Tuesday, learn the four steps you need to follow in order to be interpreted as personable, instead of creepy.

  • Understand what being charming…
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Added by Paul Potratz on May 26, 2015 at 1:52pm — No Comments

Take the How-To Challenge

There are over a million instructional videos online, and 70% of them contain "How To..." in the title. This week, Samantha explains why its so important to have instructional "How-To" videos on your website.

Also take the "How-To" Challenge! Submit 5 of your "How-To" Videos and submit them on this week's Hard Facts to get a free prize package…

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Added by Paul Potratz on May 22, 2015 at 1:24pm — No Comments

13 Never Before Shared Strategies to Sell More Cars

recently visited Copenhagen, Denmark to speak to Danish dealers on how they can sell more. This week on Think Tank Tuesday, watch the entire presentation!

  • Over an hour of exclusive strategies and dealer questions!
  • Learn from the experience of Danish car dealers.
  • Create strategies for every step of the sales…
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Added by Paul Potratz on May 19, 2015 at 2:21pm — No Comments

Is it Time to Break the Mold? Yes.

Breaking routines can be difficult, but proper change yields long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.

Added by Paul Potratz on May 15, 2015 at 12:20pm — No Comments

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