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Paul Potratz's ADM Blog (428)

Start Tracking Your Results

Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.

So how do we track these results? 

On this week's Hard Facts, Samantha is giving you a tip to better measure how your campaigns are performing. By using UTM codes and Google Analytics, you'll be able to decipher where your traffic is coming…

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Added by Paul Potratz on April 21, 2017 at 1:46pm — No Comments

3 Easy Ways to Meet New Customers

It’s time to start getting comfortable with being uncomfortable. So many times we avoid networking opportunities and meeting new people because it can lead to uncomfortable situations.

But, on this week’s Think Tank Tuesday, I give you 3 easy ways you can meet your new and potential customers. …

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Added by Paul Potratz on April 18, 2017 at 1:06pm — 1 Comment

Are women smarter than men?

Are women smarter than men? On this week’s Think Tank Tuesday, I discuss leadership and communication styles with Ali and Nicole, Marketing Communications Managers at Potratz. 

See how different communication styles can affect your team, leadership, and work environment. …

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Added by Paul Potratz on April 11, 2017 at 2:27pm — No Comments

How YouTube TV Can Skyrocket Your Dealership

Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly. But why is it so important for your dealership? Your YouTube ads will play on TV!

Interesting,…

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Added by Paul Potratz on April 7, 2017 at 2:00pm — No Comments

Marketers Ruin Everything.

As a business or a marketer, you can’t afford to be late to the game. Pay attention to where the market is moving and where the attention is at, and move with it! 

Watch this week's Think Tank Tuesday to find out why Dan Allen thinks marketers ruin everything in relation to product…

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Added by Paul Potratz on April 4, 2017 at 1:00pm — No Comments

You've been looking at the wrong analytics...

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.

Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…

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Added by Paul Potratz on March 28, 2017 at 11:13am — No Comments

Why Having an Automotive Blog is So Important

Has your blog reached its greatest potential?

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!

Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.…

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Added by Paul Potratz on March 24, 2017 at 12:25pm — No Comments

How to Generate New Marketing Ideas

Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!

Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…

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Added by Paul Potratz on March 21, 2017 at 2:00pm — No Comments

How to Improve Your Customer's Shopping Experience

We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.

What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…

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Added by Paul Potratz on March 16, 2017 at 12:53pm — No Comments

Tailor-Made...just for you.

In your marketing strategies, you should be working hard to tailor your message to specific audiences. Luckily, Google has a tool that can be used to help you. It allows us to show a certain piece of content to an audience if it meets a certain criteria. Learn more by watching this week's Hard Facts with Samantha!…

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Added by Paul Potratz on March 10, 2017 at 11:03am — No Comments

Why Changing Your Mindset as a Business Owners is so Difficult

Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio.

 

While…

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Added by Paul Potratz on March 7, 2017 at 10:17am — No Comments

How to Get More Customers Without Increasing Your Budget

Quick question -- do you think that advertising has changed in the last 5 years? 

On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.

Also, take a moment and register for Part 1 of our 3-part mini series by clicking here. You'll learn what needs to be…

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Added by Paul Potratz on March 1, 2017 at 6:30am — No Comments

How Influencer Marketing Can Help Sell Cars

Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?

In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.

Watch the video to learn more!…

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Added by Paul Potratz on February 24, 2017 at 11:48am — No Comments

Is Simplicity Better for Advertising?

This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website:…

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Added by Paul Potratz on February 14, 2017 at 2:37pm — No Comments

The Million Dollar Marketing Strategy

Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?

On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have…

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Added by Paul Potratz on February 7, 2017 at 1:30pm — No Comments

Pinterest Can Help Your Dealership

Great news! Pinterest is now testing search ads with keywords and shopping tools.

97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.

On this week's Hard Facts, Samantha gives you creative pointers and other marketing tips to be aware of as this new technology rolls out to all…

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Added by Paul Potratz on February 3, 2017 at 1:15pm — No Comments

Will you be at the trade show?

Are you planning on going to a trade show this year?

So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.

Watch this week's Hard Facts…

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Added by Paul Potratz on January 20, 2017 at 11:30am — No Comments

The Future of Facebook Dynamic Ads for Dealers

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content. 

With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR…

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Added by Paul Potratz on January 13, 2017 at 1:30pm — No Comments

3 Ways to Increase January's Sales

Don’t get caught up in the post-holiday blues! You’re definitely not alone.

 

We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.

 

There are so many ways you can boost your sales without…

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Added by Paul Potratz on January 6, 2017 at 1:30pm — No Comments

Lights, Camera, Action!

So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video? 

YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.

This…

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Added by Paul Potratz on December 23, 2016 at 7:00am — No Comments

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