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Paul Potratz's ADM Blog (290)

History Repeats Itself

Your SEM Account Proves It

Running a search engine marketing campaign will only get you so far without developing an advanced pay-per-click strategy. If you're not taking advantage of these two tools in your AdWords account, you're missing out. By using the accounts historical data, Google can calculate how certain changes impact your account's performance, as well as provide insights into expanding targeting capabilities that will increase conversions…

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Added by Paul Potratz on December 19, 2014 at 12:10pm — No Comments

What Exactly Are We Selling?

Market To A Lifestyle

Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific! 

Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and…

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Added by Paul Potratz on December 16, 2014 at 9:00am — 2 Comments

Are You Fully Prepared?

Mobile Is Dominating



Get ready, Google is making it even more obvious to see if a site is mobile friendly or not. With everyone relying so heavily on their phones today, it is an absolute necessity to have a mobile platform if you want to compete.



This week on Hard Facts, learn the specific criteria Google looks for to give your site that…

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Added by Paul Potratz on December 12, 2014 at 1:21pm — 1 Comment

Don't Mix Business With Personal

A Little Known Fact About Facebook



Having trouble managing both your personal and business updates on Facebook? Thinking about creating a separate personal Facebook page solely for business purposes? You don't have to. There's a very simple tool you can use to ensure you send the proper content to the right audience.



On this episode of…

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Added by Paul Potratz on December 9, 2014 at 2:05pm — No Comments

It's The Final Countdown!

Get Rid Of Seasonal Inventory

With the end of the year approaching fast, are you worried about how you're going to start pushing your seasonal inventory, parts and accessories? Don't worry! There is a new opportunity that will allow you to create a sense of scarcity and urgency across all your platforms, resulting in increased conversions and sales.



Don't settle for leftover inventory, implementing this new tool into your marketing strategy…

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Added by Paul Potratz on December 5, 2014 at 2:44pm — No Comments

Maybe You Should Change Gears

Stop Being Reactive And Start Being Proactive



Have you ever caught yourself thinking "50% of my advertising is waste?" If you feel you're not getting the most out of your advertising budget, it may be time to start implementing some changes. We're not talking about taking the easy way out by cutting your budget, but the steps you can take that will produce more substantial results.



On this episode of…

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Added by Paul Potratz on December 2, 2014 at 2:17pm — No Comments

Struggling With Commitment Issues?

Are You Struggling With Commitment Issues?



Seems like these days everyone is afraid of commitment. If you're losing Internet leads, chances are your customers are to blame. They want the details on the sale while still having the ability to stay anonymous. They aren't ready to press submit.



On this episode of Think Tank…

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Added by Paul Potratz on November 25, 2014 at 12:18pm — No Comments

Do You Meet The Standards?

Why Google Says You Need To Go Mobile



If you aren't mobile friendly, you may want to think about getting a mobile platform. Google ran A/B testing last month that will impact your mobile traffic.



This week on Hard Facts, learn about this new tool that could deter potential customers from clicking on your links if they're searching…

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Added by Paul Potratz on November 21, 2014 at 11:40am — No Comments

What are you even doing right now?

Black Friday Is Almost Here

Time is running out, and you don't want to miss out on one of the biggest selling opportunities of the year. Black Friday isn't just a retail holiday, dealerships can cash in on the flocks of people who are looking for a bargain during the holidays.



On this episode of Think Tank Tuesday, learn…

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Added by Paul Potratz on November 18, 2014 at 12:28pm — No Comments

Location Is Everything!

Help Customers Find You

Does your business have multiple locations? A new digital strategy will allow you to show all of them right when someone is searching for a product or service that you offer. 

This week on Hard Facts, learn what tool you can use to drive conversions to all of your locations. 

Added by Paul Potratz on November 14, 2014 at 11:38am — No Comments

Beat The Million Dollar Man

You Don't Need A Million Dollar Budget



When your competition is spending large sums of money on advertising, you can either try to outspend them or try to outsmart them. Spending your ad dollars on the right channels will prove more effective than trying to go dollar-for-dollar with the big spenders in your market.



On this episode of…

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Added by Paul Potratz on November 11, 2014 at 12:40pm — No Comments

Open Rates Matter, But You Need To Dig Deeper.

If you're running email marketing campaigns, chances are you rely on a number of metrics to determine the success of your campaigns. What if I told you that you're not tracking one of the most important metrics?



This week on Hard Facts, learn what metric you should be tracking to measure email success.…



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Added by Paul Potratz on November 7, 2014 at 11:53am — No Comments

Are Your Leads Sales Qualified?

Do you want to know where your shoppers are in the buying cycle? Your CRM can only tell you so much about them. It's time to stop guessing -- learn exactly what your shoppers are looking for and when they're ready to make a purchase.



On this episode of Think Tank Tuesday, determine what your shoppers want based on specific actions they have taken on your…

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Added by Paul Potratz on November 4, 2014 at 11:40am — No Comments

Did You Hear About This?

Showcase Your Business

Google's new feature gives you more ad real estate and showcases different aspects of your business like never before. If you're looking to expand your ad performance on Google search networks and create more awareness for your brand, this tool will help.

This week on Hard Facts, find out about this new Google…

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Added by Paul Potratz on October 31, 2014 at 10:53am — No Comments

About Your Website

Whenever you think about generating new leads on your website, you automatically assume that your wallet is about to take a big hit. What if we told you that the real secret to generating leads isn't HOW MUCH you spend, but WHERE you spend it?



On this episode of Think Tank Tuesday, I teach you how to generate quality leads using only the pennies in your piggy…

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Added by Paul Potratz on October 29, 2014 at 7:04am — No Comments

Is This What You're Looking For?

Give Your Shoppers A Reminder



Have you lost shoppers on your website? Sometimes they need a reminder of what they were doing on your website in the first place. A current remarketing tactic will allow you to do just that.



On this week's Hard Facts, Samantha discusses how you can implement this tactic for your business.…

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Added by Paul Potratz on October 24, 2014 at 11:25am — No Comments

Who's holding you back?

Is something or someone keeping you from achieving more success at your dealership? If so, you need to address it for your business to grow. I show you how to approach the issue and overcome the obstacles keeping you from success on this week's Think Tank Tuesday.…

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Added by Paul Potratz on October 21, 2014 at 6:52am — No Comments

Attract Local Customers To Your Doorstep

Want to attract more shoppers in your community? There's a new social media feature that changes the way we market to our local target audiences.



On this week's Hard Facts, Samantha covers how you'll be able to use this feature to start capturing more local traffic than ever before.…

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Added by Paul Potratz on October 17, 2014 at 8:45am — No Comments

Hurry, this won't last...

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Added by Paul Potratz on October 14, 2014 at 12:42pm — No Comments

The Most Wonderful Time Of The Year

Start putting a plan together to market your upcoming sales events and begin executing it today.



Is your dealership planning ahead for upcoming sales events? There are not that many days left until Thanksgiving or Christmas, and the end of the year will be here before you know it. Don’t get caught up in the last minute panic of planning a sales event.



On this week’s…

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Added by Paul Potratz on October 10, 2014 at 10:30pm — No Comments

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