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Paul Potratz's ADM Blog (324)

Here's Some Important Things You Missed

With All the New Things Everyday, It's Easy to Get Overwhelmed!
With all the new flashy technologies being developed everyday, we get caught up in the hype and miss the basics. This week, Paul is focusing on what you may have missed that's costing you leads and sales.…

Added by Paul Potratz on November 24, 2015 at 11:09am — No Comments

How to Sell Cars on Instagram

Four Keys to Success on Instagram

Want to sell more cars and reach more potential shoppers with Instagram? This week, special guest Tori Hoffman has the four keys to success on Instagram.

Added by Paul Potratz on November 20, 2015 at 2:30pm — No Comments

More 1 of about 124 Print all In new window Eating Chicken and Drinking Beer

Don't Let Your Leisure Activities Become Your Motivation

We all love to take time to relax, eat chicken wings, and drink beer, but is that your motivation? Your goal? Your highlight? This week on Think Tank Tuesday, learn what you need to focus on to become a more successful individual, and it’s not eating chicken wings and drinking beer.…


Added by Paul Potratz on November 17, 2015 at 12:02pm — No Comments

Data Mining 101

Utilize your brand advocates

Why spend money on acquiring new customers when the cost is so much higher than the retention rate? What you should be talking about in your dealership is data mining. On this week’s Hard Facts, Samantha covers how to get down and dirty when it comes mining your database.…


Added by Paul Potratz on November 13, 2015 at 1:00pm — No Comments

This sounds crazy coming from me

I'm Going to Tell You What S.O.S. Means for Your Business

S.O.S: for dealers, it doesn't mean what you think it does! This week on Think Tank Tuesday find out how much S.O.S is costing your business and what you can do to avoid it!…


Added by Paul Potratz on November 10, 2015 at 12:58pm — No Comments

Google Has Changed Again

Stay Ahead of the Competition with Google's Latest Changes

Google has made more changes that affect how people find your dealership. The competition is getting tougher but Hard Facts is here to help. Watch now and discover why you need to step up your Google ranking to continue getting traffic.…


Added by Paul Potratz on November 6, 2015 at 9:11am — No Comments

I Know Where You Live

There’s a new marketing tool that pinpoints where your customers live and allows you to target them with specific ads. On this week’s Think Tank Tuesday, I cover this new technology and what…


Added by Paul Potratz on November 3, 2015 at 12:30pm — No Comments

Don't Ignore Me.

How Customer Reviews Affect You

Most consumers read local business reviews online before purchasing products, but do they actually trust the reviews? This week on Hard Facts, Samantha tells you how to engage audiences and earn their trust.

Added by Paul Potratz on October 30, 2015 at 12:38pm — No Comments

Is Your Video Pre-Roll Effective?

You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download our Video Pre-Roll Script template.…


Added by Paul Potratz on October 27, 2015 at 9:05am — No Comments

We need to discuss your showroom

All of your advertising won't help you if your showroom and digital showroom aren't managed correctly. Too many dealers are ignoring two of their biggest points of sale. On this episode of Hard Facts, we'll identify potential mistakes and correct them today!…


Added by Paul Potratz on October 23, 2015 at 8:46am — No Comments

Twitter Moments And What It Means For Us

If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in…


Added by Paul Potratz on October 21, 2015 at 12:00pm — No Comments

Keep Your Business Growing Every Single Year

The key to continued growth and success in business is simple: evolve. This week, I'll demonstrate the importance of evolving your business and yourself to keep the money flowing and new business expanding.

Added by Paul Potratz on October 20, 2015 at 12:18pm — No Comments

It worked on me

Turn On-The-Fence Shoppers Into Sales

You need to use Dynamic Retargeting to reach indecisive shoppers. I’ll explain how Dynamic Retargeting delivers highly targeted ads and offers to hesitating shoppers. It worked on me and will help you sell more cars this month!

Added by Paul Potratz on October 16, 2015 at 11:52am — No Comments

Consider Yourself Charming?

Why You Need To Be Charming

How does your personality increase sales? On this week's Think Tank Tuesday, learn the four steps to be personable (instead of creepy). Understand what being charming truly means, build connections that lead to sales, make more people know who you are, and learn what actions ruin your sales. …


Added by Paul Potratz on October 13, 2015 at 11:46am — No Comments

A Day In The Life Of A Digital Performance Manager

I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.

Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is…


Added by Paul Potratz on October 13, 2015 at 6:30am — No Comments

Your autoresponders are a missed opportunity

Here's How To Autoresponders into a Powerful Sales Tool!

Too many dealerships are guilty of having poor e-mail autoresponders. You’re missing an amazing sales opportunity if your autoresponder is lacking. Watch now to generate more sales, build more trust, and skyrocket engagement with these simple steps.…


Added by Paul Potratz on October 6, 2015 at 1:34pm — No Comments

Are You A Match?

Customers agree that the quality and timing of your emails matter. Learn how to use customer match campaigns on Facebook and Google to find your highest value customers this week on Hard Facts.

Added by Paul Potratz on October 2, 2015 at 1:30pm — No Comments

Using Animation To Catch Their Attention


         My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.



Added by Paul Potratz on October 1, 2015 at 11:50am — No Comments

Is There Such a Thing as Bad PR?

How to Turn a PR Nightmare into a Sales Dream 

Right now, the automotive industry is buzzing about Volkswagen and emissions testing. You may think this is a bad time to own a VW dealership, or you may be looking to jump on the bandwagon and grab some marketshare. Just stop and watch this week’s Think Tank Tuesday and I will show you why there is no such thing as bad PR!…


Added by Paul Potratz on September 29, 2015 at 1:08pm — No Comments

Do you care?

Start Caring Today

Your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on…


Added by Paul Potratz on September 25, 2015 at 12:30pm — No Comments

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