Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Let's bring it back to the basics when there were no apps and all you had to rely on was an old fashioned pen and a piece of paper. On this week’s Think Tank Tuesday, I explain a way to stay more organized while decreasing the amount of fire drills throughout the day.
What do your customers have to say about your service and collision centers? Let's find out and then capitalize on it. On this week's Hard Facts, Samantha explains how video can win you loyal customers.
Added by Paul Potratz on February 27, 2015 at 1:07pm — No Comments
Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday, I explain what you need to know about developing an effective and comprehensive social media marketing strategy that will optimize your ROI and stop wasting money.…Continue
Most might think Google+ pages aren't a thing anymore but Google is finding ways to make it more relevant by taking a page out of Yelp's handbook. This week on Hard Facts, find out why it's important to continue interacting with your customers on Google+.…Continue
Added by Paul Potratz on February 20, 2015 at 9:36am — No Comments
Here at Potratz, we send a lot of e-mails a month. If you want the best e-mail template that is going to perform well, you need to A/B test it. On this week's Think Tank Tuesday, I explain the importance of a subject line and what to stay away from when creating one.…Continue
Added by Paul Potratz on February 17, 2015 at 8:55am — No Comments
Create sales events based off of tax refunds like double your down payment. This week on Hard Facts, Samantha explains why it's important to create consistency among traditional, digital and social media when promoting these sales events.…Continue
Added by Paul Potratz on February 13, 2015 at 12:48pm — No Comments
Price is very important to your customer, but that shouldn't stop you from pitching those extra accessories. This week on Think Tank Tuesday, I explain why your customers will buy these accessories elsewhere if you aren't pitching them at your dealership.
Added by Paul Potratz on February 10, 2015 at 1:24pm — No Comments
You may be able to close the sale, but are you able to sell yourself? There are many ways to let people know who you are and what you can do for them. On this week's episode of Hard Facts, Samantha explains the 5 steps you should take to market yourself as a sales consultant.
Added by Paul Potratz on February 6, 2015 at 2:14pm — No Comments
Capitalizing on your income streams and creating financial stability for your company might be easier than you thought. On this week's Think Tank Tuesday, learn how you can better utilize ads for your service and parts campaigns to give you stronger financial performance.…Continue
Added by Paul Potratz on February 3, 2015 at 1:47pm — No Comments
There are a variety of ways in which you can personalize your direct mail pieces to fit your customers' wants and needs. In this week’s episode of Hard Facts, Samantha will explain how highly targeting your mail pieces and using variable data can increase ROI.…Continue
Added by Paul Potratz on January 30, 2015 at 2:23pm — No Comments
In order to run a successful business you must have a solid process in place. You must reinforce it and make it a habit to avoid internal chaos. On this week's Think Tank Tuesday, learn what you can do to improve your company's process. Your customers will notice.…Continue
Added by Paul Potratz on January 27, 2015 at 1:18pm — No Comments
In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.
Added by Paul Potratz on January 23, 2015 at 11:20am — No Comments
Due to popular demand I bring you the extended cut of a recent Think Tank Tuesday where I explain my secrets to achieving digital success.
Added by Paul Potratz on January 20, 2015 at 11:28am — No Comments
If you haven't been taking advantage of Facebook's "dark posts", now is the time you want to start. On this week's Hard Facts, Samantha explains how using this feature will allow you to segment your audience by sending certain messages to specific Facebook users without alienating other users that the message doesn't apply to.…Continue
Added by Paul Potratz on January 16, 2015 at 1:44pm — No Comments
How do you increase sales as a salesperson? On this week's Think Tank Tuesday, I explain that if you're in sales, you better be charming. I'll cover the four steps you need to follow in order to be interpreted as personable instead of creepy.
Added by Paul Potratz on January 13, 2015 at 1:45pm — No Comments
Do you have chat on your website or are you considering it? Either way, this is a…Continue
Added by Paul Potratz on January 13, 2015 at 9:22am — No Comments
Have you ever owned something that is often in need of repairs, and you find yourself getting to the point where you're just sick of dealing with it? On this week's Hard Facts, Samantha offers two strategies to aid customers when in need of service that will allow you to drive more traffic to your service lane.…Continue
Added by Paul Potratz on January 9, 2015 at 2:17pm — No Comments
On this week's Think Tank Tuesday, I will explain how you can leverage the upcoming tax season to increase sales.…Continue
Added by Paul Potratz on January 6, 2015 at 3:24pm — No Comments
Did They Have The Right Answers?
Are you confident about your marketing or are you just spending money and hoping it works? The first step to developing an effective marketing strategy is to always keep your customer's wants and needs in mind.
This week on Hard Facts, Samantha helps you determine if your business should start investing…Continue
Added by Paul Potratz on January 2, 2015 at 2:00pm — No Comments
Is your business keeping you up at night? We want to offer ways to uncover some great opportunities in your strategy, including:
Focusing on the handling of phone calls
Generating more content for your website
Emphasizing the value of tracking your leads
Added by Paul Potratz on December 31, 2014 at 11:02am — No Comments