Professional Community for Car Dealers, Automotive Marketers and Sales Managers
There are a variety of ways in which you can personalize your direct mail pieces to fit your customers' wants and needs. In this week’s episode of Hard Facts, Samantha will explain how highly targeting your mail pieces and using variable data can increase ROI.…Continue
Added by Paul Potratz on January 30, 2015 at 2:23pm — No Comments
In order to run a successful business you must have a solid process in place. You must reinforce it and make it a habit to avoid internal chaos. On this week's Think Tank Tuesday, learn what you can do to improve your company's process. Your customers will notice.…Continue
Added by Paul Potratz on January 27, 2015 at 1:18pm — No Comments
In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.
Added by Paul Potratz on January 23, 2015 at 11:20am — No Comments
Due to popular demand I bring you the extended cut of a recent Think Tank Tuesday where I explain my secrets to achieving digital success.
Added by Paul Potratz on January 20, 2015 at 11:28am — No Comments
If you haven't been taking advantage of Facebook's "dark posts", now is the time you want to start. On this week's Hard Facts, Samantha explains how using this feature will allow you to segment your audience by sending certain messages to specific Facebook users without alienating other users that the message doesn't apply to.…Continue
Added by Paul Potratz on January 16, 2015 at 1:44pm — No Comments
How do you increase sales as a salesperson? On this week's Think Tank Tuesday, I explain that if you're in sales, you better be charming. I'll cover the four steps you need to follow in order to be interpreted as personable instead of creepy.
Added by Paul Potratz on January 13, 2015 at 1:45pm — No Comments
Do you have chat on your website or are you considering it? Either way, this is a…Continue
Added by Paul Potratz on January 13, 2015 at 9:22am — No Comments
Have you ever owned something that is often in need of repairs, and you find yourself getting to the point where you're just sick of dealing with it? On this week's Hard Facts, Samantha offers two strategies to aid customers when in need of service that will allow you to drive more traffic to your service lane.…Continue
Added by Paul Potratz on January 9, 2015 at 2:17pm — No Comments
On this week's Think Tank Tuesday, I will explain how you can leverage the upcoming tax season to increase sales.…Continue
Added by Paul Potratz on January 6, 2015 at 3:24pm — No Comments
Did They Have The Right Answers?
Are you confident about your marketing or are you just spending money and hoping it works? The first step to developing an effective marketing strategy is to always keep your customer's wants and needs in mind.
This week on Hard Facts, Samantha helps you determine if your business should start investing…Continue
Added by Paul Potratz on January 2, 2015 at 2:00pm — No Comments
Is your business keeping you up at night? We want to offer ways to uncover some great opportunities in your strategy, including:
Focusing on the handling of phone calls
Generating more content for your website
Emphasizing the value of tracking your leads
Added by Paul Potratz on December 31, 2014 at 11:02am — No Comments
The Holiday Cheer Is On Us
The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.
On this week’s Think Tank Tuesday, enjoy "The 12 Days of…Continue
Added by Paul Potratz on December 23, 2014 at 7:30am — No Comments
Your SEM Account Proves It
Running a search engine marketing campaign will only get you so far without developing an advanced pay-per-click strategy. If you're not taking advantage of these two tools in your AdWords account, you're missing out. By using the accounts historical data, Google can calculate how certain changes impact your account's performance, as well as provide insights into expanding targeting capabilities that will increase conversions…Continue
Added by Paul Potratz on December 19, 2014 at 12:10pm — No Comments
Market To A Lifestyle
Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific!
Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and…Continue
Mobile Is Dominating
Get ready, Google is making it even more obvious to see if a site is mobile friendly or not. With everyone relying so heavily on their phones today, it is an absolute necessity to have a mobile platform if you want to compete.
This week on Hard Facts, learn the specific criteria Google looks for to give your site that…
A Little Known Fact About Facebook
Having trouble managing both your personal and business updates on Facebook? Thinking about creating a separate personal Facebook page solely for business purposes? You don't have to. There's a very simple tool you can use to ensure you send the proper content to the right audience.
On this episode of…
Added by Paul Potratz on December 9, 2014 at 2:05pm — No Comments
Get Rid Of Seasonal Inventory
With the end of the year approaching fast, are you worried about how you're going to start pushing your seasonal inventory, parts and accessories? Don't worry! There is a new opportunity that will allow you to create a sense of scarcity and urgency across all your platforms, resulting in increased conversions and sales.
Don't settle for leftover inventory, implementing this new tool into your marketing strategy…Continue
Added by Paul Potratz on December 5, 2014 at 2:44pm — No Comments
Stop Being Reactive And Start Being Proactive
Have you ever caught yourself thinking "50% of my advertising is waste?" If you feel you're not getting the most out of your advertising budget, it may be time to start implementing some changes. We're not talking about taking the easy way out by cutting your budget, but the steps you can take that will produce more substantial results.
On this episode of…
Added by Paul Potratz on December 2, 2014 at 2:17pm — No Comments
Are You Struggling With Commitment Issues?
Seems like these days everyone is afraid of commitment. If you're losing Internet leads, chances are your customers are to blame. They want the details on the sale while still having the ability to stay anonymous. They aren't ready to press submit.
On this episode of Think Tank…
Added by Paul Potratz on November 25, 2014 at 12:18pm — No Comments
Why Google Says You Need To Go Mobile
If you aren't mobile friendly, you may want to think about getting a mobile platform. Google ran A/B testing last month that will impact your mobile traffic.
This week on Hard Facts, learn about this new tool that could deter potential customers from clicking on your links if they're searching…
Added by Paul Potratz on November 21, 2014 at 11:40am — No Comments