Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Has Your Creative Hit A Roadblock?
On this week's Think Tank Tuesday, I cover…Continue
Added by Paul Potratz on March 31, 2015 at 1:53pm — No Comments
Google has come up with a new factor to include when calculating rank and this time it has nothing to do with mobile. On this week's Hard Facts, see what your company needs to be doing to stay on top.
Added by Paul Potratz on March 27, 2015 at 11:28am — No Comments
Added by Paul Potratz on March 24, 2015 at 12:26pm — No Comments
In just a few months, the Automotive Industry is going to see an increase of 1.5 million potential customers in their market. On this week's Hard Facts, find out what you can do to capitalize on this opportunity.…Continue
Added by Paul Potratz on March 20, 2015 at 1:25pm — No Comments
Added by Paul Potratz on March 17, 2015 at 12:19pm — No Comments
Google business pages are far from dead. In fact, Google has new plans to pump some TLC into an otherwise dead experiment. On this week's Hard Facts find out what Google is doing to generate interest for business pages.…Continue
Added by Paul Potratz on March 13, 2015 at 1:55pm — No Comments
On this week’s Think Tank Tuesday, I offer one idea that will make a dramatic difference in your sales every…Continue
Added by Paul Potratz on March 10, 2015 at 12:30pm — No Comments
In just a few weeks, Google will update the criteria they use to determine your search rank. On this week's Hard Facts, find out what your website needs in order to maintain a top position.
Added by Paul Potratz on March 6, 2015 at 11:50am — No Comments
Let's bring it back to the basics when there were no apps and all you had to rely on was an old fashioned pen and a piece of paper. On this week’s Think Tank Tuesday, I explain a way to stay more organized while decreasing the amount of fire drills throughout the day.
What do your customers have to say about your service and collision centers? Let's find out and then capitalize on it. On this week's Hard Facts, Samantha explains how video can win you loyal customers.
Added by Paul Potratz on February 27, 2015 at 1:07pm — No Comments
Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday, I explain what you need to know about developing an effective and comprehensive social media marketing strategy that will optimize your ROI and stop wasting money.…Continue
Most might think Google+ pages aren't a thing anymore but Google is finding ways to make it more relevant by taking a page out of Yelp's handbook. This week on Hard Facts, find out why it's important to continue interacting with your customers on Google+.…Continue
Added by Paul Potratz on February 20, 2015 at 9:36am — No Comments
Here at Potratz, we send a lot of e-mails a month. If you want the best e-mail template that is going to perform well, you need to A/B test it. On this week's Think Tank Tuesday, I explain the importance of a subject line and what to stay away from when creating one.…Continue
Added by Paul Potratz on February 17, 2015 at 8:55am — No Comments
Create sales events based off of tax refunds like double your down payment. This week on Hard Facts, Samantha explains why it's important to create consistency among traditional, digital and social media when promoting these sales events.…Continue
Added by Paul Potratz on February 13, 2015 at 12:48pm — No Comments
Price is very important to your customer, but that shouldn't stop you from pitching those extra accessories. This week on Think Tank Tuesday, I explain why your customers will buy these accessories elsewhere if you aren't pitching them at your dealership.
Added by Paul Potratz on February 10, 2015 at 1:24pm — No Comments
You may be able to close the sale, but are you able to sell yourself? There are many ways to let people know who you are and what you can do for them. On this week's episode of Hard Facts, Samantha explains the 5 steps you should take to market yourself as a sales consultant.
Added by Paul Potratz on February 6, 2015 at 2:14pm — No Comments
Capitalizing on your income streams and creating financial stability for your company might be easier than you thought. On this week's Think Tank Tuesday, learn how you can better utilize ads for your service and parts campaigns to give you stronger financial performance.…Continue
Added by Paul Potratz on February 3, 2015 at 1:47pm — No Comments
There are a variety of ways in which you can personalize your direct mail pieces to fit your customers' wants and needs. In this week’s episode of Hard Facts, Samantha will explain how highly targeting your mail pieces and using variable data can increase ROI.…Continue
Added by Paul Potratz on January 30, 2015 at 2:23pm — No Comments
In order to run a successful business you must have a solid process in place. You must reinforce it and make it a habit to avoid internal chaos. On this week's Think Tank Tuesday, learn what you can do to improve your company's process. Your customers will notice.…Continue
Added by Paul Potratz on January 27, 2015 at 1:18pm — No Comments
In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.
Added by Paul Potratz on January 23, 2015 at 11:20am — No Comments