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Paul Potratz's ADM Blog (319)

Here Is a Marketing Idea for April

Has Your Creative Hit A Roadblock?

  • Are you willing to take risks and have fun with your creative?
  • What can you do to make your website more engaging?
  • Would you like some tips on how to make the most out of your commercials, websites and your showroom?

On this week's Think Tank Tuesday, I cover…


Added by Paul Potratz on March 31, 2015 at 1:53pm — No Comments

Do You Know The Truth?

Google has come up with a new factor to include when calculating rank and this time it has nothing to do with mobile. On this week's Hard Facts, see what your company needs to be doing to stay on top.

Added by Paul Potratz on March 27, 2015 at 11:28am — No Comments

Guerrilla Marketing For Sales People

  • You need 20 points of engagement a day if you want people to notice you.
  • Learn what kinds of messages get the best responses.
  • Follow the 3 tactics in this video and you will see results in 90 days.

Added by Paul Potratz on March 24, 2015 at 12:26pm — No Comments

This Concerns A Major Demographic In Your Market

In just a few months, the Automotive Industry is going to see an increase of 1.5 million potential customers in their market. On this week's Hard Facts, find out what you can do to capitalize on this opportunity.…


Added by Paul Potratz on March 20, 2015 at 1:25pm — No Comments

Tips To Become A Stalker

  • You are losing sales every month. Make that a thing of the past with this one simple change.
  • Learn what your best lead source is and become a better salesperson.
  • Very few salespeople or dealerships are even doing this (which is good for you and bad for the competition).

Added by Paul Potratz on March 17, 2015 at 12:19pm — No Comments

Is Our Relationship Over Or Is It Just Beginning?

Google business pages are far from dead. In fact, Google has new plans to pump some TLC into an otherwise dead experiment. On this week's Hard Facts find out what Google is doing to generate interest for business pages.…


Added by Paul Potratz on March 13, 2015 at 1:55pm — No Comments

Sorry I missed your call

  • Are you missing phone calls from potential customers?
  • Do you want to make a big difference in your sales every month?
  • Have you been looking for more people to talk to?

On this week’s Think Tank Tuesday, I offer one idea that will make a dramatic difference in your sales every…


Added by Paul Potratz on March 10, 2015 at 12:30pm — No Comments

Your Website Requires Immediate Action

In just a few weeks, Google will update the criteria they use to determine your search rank. On this week's Hard Facts, find out what your website needs in order to maintain a top position.

Added by Paul Potratz on March 6, 2015 at 11:50am — No Comments

Why Is This So Difficult?

Let's bring it back to the basics when there were no apps and all you had to rely on was an old fashioned pen and a piece of paper. On this week’s Think Tank Tuesday, I explain a way to stay more organized while decreasing the amount of fire drills throughout the day.

Added by Paul Potratz on March 3, 2015 at 12:32pm — 1 Comment

Have You Been Satisfied Lately?

What do your customers have to say about your service and collision centers? Let's find out and then capitalize on it. On this week's Hard Facts, Samantha explains how video can win you loyal customers.

Added by Paul Potratz on February 27, 2015 at 1:07pm — No Comments

Easy Steps To Increase Sales With Social Media

Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday, I explain what you need to know about developing an effective and comprehensive social media marketing strategy that will optimize your ROI and stop wasting money.…


Added by Paul Potratz on February 24, 2015 at 1:24pm — 1 Comment

"Okay Google: I Think I've Seen This Before"

Most might think Google+ pages aren't a thing anymore but Google is finding ways to make it more relevant by taking a page out of Yelp's handbook. This week on Hard Facts, find out why it's important to continue interacting with your customers on Google+.…


Added by Paul Potratz on February 20, 2015 at 9:36am — No Comments

A Single Word Changes Everything

Here at Potratz, we send a lot of e-mails a month. If you want the best e-mail template that is going to perform well, you need to A/B test it. On this week's Think Tank Tuesday, I explain the importance of a subject line and what to stay away from when creating one.…


Added by Paul Potratz on February 17, 2015 at 8:55am — No Comments

Tax Season Is Upon Us

Create sales events based off of tax refunds like double your down payment. This week on Hard Facts, Samantha explains why it's important to create consistency among traditional, digital and social media when promoting these sales events.…


Added by Paul Potratz on February 13, 2015 at 12:48pm — No Comments

I'm Going To Share A Life Experience With You

Price is very important to your customer, but that shouldn't stop you from pitching those extra accessories. This week on Think Tank Tuesday, I explain why your customers will buy these accessories elsewhere if you aren't pitching them at your dealership.

Added by Paul Potratz on February 10, 2015 at 1:24pm — No Comments

Step Five Is The Secret

You may be able to close the sale, but are you able to sell yourself? There are many ways to let people know who you are and what you can do for them. On this week's episode of Hard Facts, Samantha explains the 5 steps you should take to market yourself as a sales consultant.

Added by Paul Potratz on February 6, 2015 at 2:14pm — No Comments

Show Me The Money

Capitalizing on your income streams and creating financial stability for your company might be easier than you thought. On this week's Think Tank Tuesday, learn how you can better utilize ads for your service and parts campaigns to give you stronger financial performance.…


Added by Paul Potratz on February 3, 2015 at 1:47pm — No Comments

Let's Get Personal

There are a variety of ways in which you can personalize your direct mail pieces to fit your customers' wants and needs. In this week’s episode of Hard Facts, Samantha will explain how highly targeting your mail pieces and using variable data can increase ROI.…


Added by Paul Potratz on January 30, 2015 at 2:23pm — No Comments

Can You Process This?

In order to run a successful business you must have a solid process in place. You must reinforce it and make it a habit to avoid internal chaos. On this week's Think Tank Tuesday, learn what you can do to improve your company's process. Your customers will notice.…


Added by Paul Potratz on January 27, 2015 at 1:18pm — No Comments

Can You Translate That For Me?

In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.

Added by Paul Potratz on January 23, 2015 at 11:20am — No Comments

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