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Paul Potratz's ADM Blog (302)

Let's Get Personal

There are a variety of ways in which you can personalize your direct mail pieces to fit your customers' wants and needs. In this week’s episode of Hard Facts, Samantha will explain how highly targeting your mail pieces and using variable data can increase ROI.…

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Added by Paul Potratz on January 30, 2015 at 2:23pm — No Comments

Can You Process This?

In order to run a successful business you must have a solid process in place. You must reinforce it and make it a habit to avoid internal chaos. On this week's Think Tank Tuesday, learn what you can do to improve your company's process. Your customers will notice.…

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Added by Paul Potratz on January 27, 2015 at 1:18pm — No Comments

Can You Translate That For Me?

In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.

Added by Paul Potratz on January 23, 2015 at 11:20am — No Comments

Learn The Secrets To Digital Marketing Strategies

Due to popular demand I bring you the extended cut of a recent Think Tank Tuesday where I explain my secrets to achieving digital success.

Added by Paul Potratz on January 20, 2015 at 11:28am — No Comments

Let's Talk About Going Dark

If you haven't been taking advantage of Facebook's "dark posts", now is the time you want to start. On this week's Hard Facts, Samantha explains how using this feature will allow you to segment your audience by sending certain messages to specific Facebook users without alienating other users that the message doesn't apply to.…

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Added by Paul Potratz on January 16, 2015 at 1:44pm — No Comments

Do You Consider Yourself Charming?

How do you increase sales as a salesperson? On this week's Think Tank Tuesday, I explain that if you're in sales, you better be charming. I'll cover the four steps you need to follow in order to be interpreted as personable instead of creepy.

Added by Paul Potratz on January 13, 2015 at 1:45pm — No Comments

The 7 Deadly Sins of Having Chat on Your Website

Do you have chat on your website or are you considering it? Either way, this is a…

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Added by Paul Potratz on January 13, 2015 at 9:22am — No Comments

Are You Sick?

Have you ever owned something that is often in need of repairs, and you find yourself getting to the point where you're just sick of dealing with it? On this week's Hard Facts, Samantha offers two strategies to aid customers when in need of service that will allow you to drive more traffic to your service lane.…

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Added by Paul Potratz on January 9, 2015 at 2:17pm — No Comments

A man and a monkey cannot be saved...

A Man Who Misses Opportunity And A Monkey Who Misses His Branch Cannot Be Saved

On this week's Think Tank Tuesday, I will explain how you can leverage the upcoming tax season to increase sales.…

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Added by Paul Potratz on January 6, 2015 at 3:24pm — No Comments

Have Your Team Take The Test

Did They Have The Right Answers?

Are you confident about your marketing or are you just spending money and hoping it works? The first step to developing an effective marketing strategy is to always keep your customer's wants and needs in mind.

This week on Hard Facts, Samantha helps you determine if your business should start investing…

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Added by Paul Potratz on January 2, 2015 at 2:00pm — No Comments

How Do You Know Your Digital Strategy Is Working?

How Do You Know Your Digital Strategy Is Working?

Is your business keeping you up at night? We want to offer ways to uncover some great opportunities in your strategy, including:

Focusing on the handling of phone calls

Generating more content for your website

Emphasizing the value of tracking your leads

Maintaining top-of-mind…

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Added by Paul Potratz on December 31, 2014 at 11:02am — No Comments

Did We Forget Anything?

The Holiday Cheer Is On Us



The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.

On this week’s Think Tank Tuesday, enjoy "The 12 Days of…

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Added by Paul Potratz on December 23, 2014 at 7:30am — No Comments

History Repeats Itself

Your SEM Account Proves It

Running a search engine marketing campaign will only get you so far without developing an advanced pay-per-click strategy. If you're not taking advantage of these two tools in your AdWords account, you're missing out. By using the accounts historical data, Google can calculate how certain changes impact your account's performance, as well as provide insights into expanding targeting capabilities that will increase conversions…

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Added by Paul Potratz on December 19, 2014 at 12:10pm — No Comments

What Exactly Are We Selling?

Market To A Lifestyle

Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific! 

Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and…

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Added by Paul Potratz on December 16, 2014 at 9:00am — 2 Comments

Are You Fully Prepared?

Mobile Is Dominating



Get ready, Google is making it even more obvious to see if a site is mobile friendly or not. With everyone relying so heavily on their phones today, it is an absolute necessity to have a mobile platform if you want to compete.



This week on Hard Facts, learn the specific criteria Google looks for to give your site that…

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Added by Paul Potratz on December 12, 2014 at 1:21pm — 1 Comment

Don't Mix Business With Personal

A Little Known Fact About Facebook



Having trouble managing both your personal and business updates on Facebook? Thinking about creating a separate personal Facebook page solely for business purposes? You don't have to. There's a very simple tool you can use to ensure you send the proper content to the right audience.



On this episode of…

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Added by Paul Potratz on December 9, 2014 at 2:05pm — No Comments

It's The Final Countdown!

Get Rid Of Seasonal Inventory

With the end of the year approaching fast, are you worried about how you're going to start pushing your seasonal inventory, parts and accessories? Don't worry! There is a new opportunity that will allow you to create a sense of scarcity and urgency across all your platforms, resulting in increased conversions and sales.



Don't settle for leftover inventory, implementing this new tool into your marketing strategy…

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Added by Paul Potratz on December 5, 2014 at 2:44pm — No Comments

Maybe You Should Change Gears

Stop Being Reactive And Start Being Proactive



Have you ever caught yourself thinking "50% of my advertising is waste?" If you feel you're not getting the most out of your advertising budget, it may be time to start implementing some changes. We're not talking about taking the easy way out by cutting your budget, but the steps you can take that will produce more substantial results.



On this episode of…

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Added by Paul Potratz on December 2, 2014 at 2:17pm — No Comments

Struggling With Commitment Issues?

Are You Struggling With Commitment Issues?



Seems like these days everyone is afraid of commitment. If you're losing Internet leads, chances are your customers are to blame. They want the details on the sale while still having the ability to stay anonymous. They aren't ready to press submit.



On this episode of Think Tank…

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Added by Paul Potratz on November 25, 2014 at 12:18pm — No Comments

Do You Meet The Standards?

Why Google Says You Need To Go Mobile



If you aren't mobile friendly, you may want to think about getting a mobile platform. Google ran A/B testing last month that will impact your mobile traffic.



This week on Hard Facts, learn about this new tool that could deter potential customers from clicking on your links if they're searching…

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Added by Paul Potratz on November 21, 2014 at 11:40am — No Comments

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