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Paul Potratz's ADM Blog (253)

Is It Time To Break The Mold?

Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.

Added by Paul Potratz on April 17, 2015 at 12:17pm — No Comments

Don't Make This Marketing Mistake

On this week's Think Tank Tuesday:

  • What colors convert at the highest rates?
  • Which terms don't make sense to consumers?
  • Will using a buy price convert better than using a monthly payment? 

Added by Paul Potratz on April 14, 2015 at 1:58pm — No Comments

Here's A Last Minute Tax Season Strategy

Need an extra push to meet your sales goals? If you haven't capitalized on tax refunds yet, now is the time. On this week's Hard Facts, Samantha covers last minute strategies to get people in the door.

Added by Paul Potratz on April 10, 2015 at 2:12pm — No Comments

Looking For New Ways To Use Technology?

  • Do you need more traffic to your website?
  • Do you want people to know who you are?
  • Are you willing to evolve and try new things? 

On this week's Think Tank Tuesday, I will cover how you can use a new technology to increase your brand awareness.…

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Added by Paul Potratz on April 7, 2015 at 12:48pm — No Comments

Here Is a Marketing Idea for April

Has Your Creative Hit A Roadblock?

  • Are you willing to take risks and have fun with your creative?
  • What can you do to make your website more engaging?
  • Would you like some tips on how to make the most out of your commercials, websites and your showroom?

On this week's Think Tank Tuesday, I cover…

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Added by Paul Potratz on March 31, 2015 at 1:53pm — No Comments

Guerrilla Marketing For Sales People

  • You need 20 points of engagement a day if you want people to notice you.
  • Learn what kinds of messages get the best responses.
  • Follow the 3 tactics in this video and you will see results in 90 days.

Added by Paul Potratz on March 24, 2015 at 12:26pm — No Comments

Sorry I missed your call

  • Are you missing phone calls from potential customers?
  • Do you want to make a big difference in your sales every month?
  • Have you been looking for more people to talk to?

On this week’s Think Tank Tuesday, I offer one idea that will make a dramatic difference in your sales every…

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Added by Paul Potratz on March 10, 2015 at 12:30pm — No Comments

Why Is This So Difficult?

Let's bring it back to the basics when there were no apps and all you had to rely on was an old fashioned pen and a piece of paper. On this week’s Think Tank Tuesday, I explain a way to stay more organized while decreasing the amount of fire drills throughout the day.

Added by Paul Potratz on March 3, 2015 at 12:32pm — 1 Comment

Easy Steps To Increase Sales With Social Media

Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday, I explain what you need to know about developing an effective and comprehensive social media marketing strategy that will optimize your ROI and stop wasting money.…

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Added by Paul Potratz on February 24, 2015 at 1:24pm — 1 Comment

A Single Word Changes Everything

Here at Potratz, we send a lot of e-mails a month. If you want the best e-mail template that is going to perform well, you need to A/B test it. On this week's Think Tank Tuesday, I explain the importance of a subject line and what to stay away from when creating one.…

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Added by Paul Potratz on February 17, 2015 at 8:55am — No Comments

I'm Going To Share A Life Experience With You

Price is very important to your customer, but that shouldn't stop you from pitching those extra accessories. This week on Think Tank Tuesday, I explain why your customers will buy these accessories elsewhere if you aren't pitching them at your dealership.

Added by Paul Potratz on February 10, 2015 at 1:24pm — No Comments

Show Me The Money

Capitalizing on your income streams and creating financial stability for your company might be easier than you thought. On this week's Think Tank Tuesday, learn how you can better utilize ads for your service and parts campaigns to give you stronger financial performance.…

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Added by Paul Potratz on February 3, 2015 at 1:47pm — No Comments

Can You Process This?

In order to run a successful business you must have a solid process in place. You must reinforce it and make it a habit to avoid internal chaos. On this week's Think Tank Tuesday, learn what you can do to improve your company's process. Your customers will notice.…

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Added by Paul Potratz on January 27, 2015 at 1:18pm — No Comments

Learn The Secrets To Digital Marketing Strategies

Due to popular demand I bring you the extended cut of a recent Think Tank Tuesday where I explain my secrets to achieving digital success.

Added by Paul Potratz on January 20, 2015 at 11:28am — No Comments

Do You Consider Yourself Charming?

How do you increase sales as a salesperson? On this week's Think Tank Tuesday, I explain that if you're in sales, you better be charming. I'll cover the four steps you need to follow in order to be interpreted as personable instead of creepy.

Added by Paul Potratz on January 13, 2015 at 1:45pm — No Comments

The 7 Deadly Sins of Having Chat on Your Website

Do you have chat on your website or are you considering it? Either way, this is a…

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Added by Paul Potratz on January 13, 2015 at 9:22am — No Comments

A man and a monkey cannot be saved...

A Man Who Misses Opportunity And A Monkey Who Misses His Branch Cannot Be Saved

On this week's Think Tank Tuesday, I will explain how you can leverage the upcoming tax season to increase sales.…

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Added by Paul Potratz on January 6, 2015 at 3:24pm — No Comments

How Do You Know Your Digital Strategy Is Working?

How Do You Know Your Digital Strategy Is Working?

Is your business keeping you up at night? We want to offer ways to uncover some great opportunities in your strategy, including:

Focusing on the handling of phone calls

Generating more content for your website

Emphasizing the value of tracking your leads

Maintaining top-of-mind…

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Added by Paul Potratz on December 31, 2014 at 11:02am — No Comments

Did We Forget Anything?

The Holiday Cheer Is On Us



The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.

On this week’s Think Tank Tuesday, enjoy "The 12 Days of…

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Added by Paul Potratz on December 23, 2014 at 7:30am — No Comments

What Exactly Are We Selling?

Market To A Lifestyle

Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific! 

Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and…

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Added by Paul Potratz on December 16, 2014 at 9:00am — 2 Comments

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