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Keith Shetterly's ADM Blog (150)

The Blur of Internet Marketing and Sales is Costing You Money!

The Blur of Internet Marketing and Sales is Costing You Money!

Using Salespeople to Market Your Dealership on the Internet Loses You Sales.

by Keith Shetterly,

Copyright 2009, All Rights Reserved

What happens if your website needs maintenance, your SEO/SEM needs attention, your pictures and vehicles need launches… Continue

Added by Keith Shetterly on February 23, 2010 at 9:00am — 3 Comments

Social Media Management -- Yeah, it's a CRM Function!

Social Media Management (SMM): I'm not talking about a CRM managing the social media content look and feel, though they can have at that problem if they want--I am talking about the CRM keeping track of what Tweets we've done, what we've said on Facebook and MySpace, and what has been said back to us. And sticking that into a customer record, as appropriate, just as they do emails. And providing a place to edit and save templates, just like emails. I'd even like a configurable…


Added by Keith Shetterly on February 10, 2010 at 10:00am — 7 Comments

Dealership CRMs and Social Media—that’s a Yes!

Dealerships use Customer Relationship Management (CRM) software to organize and maintain regular and relevant contact with sales prospects and customers. And prospects and customers commonly use social media (i.e. Facebook, MySpace, Twitter) to organize and maintain regular and (hopefully) relevant contact with friends, acquaintances, and family.

Hmmm. Don’t those sound very similar? Yes!

So, shouldn’t dealership CRMs integrate with social media somehow? In ways and places… Continue

Added by Keith Shetterly on October 22, 2009 at 1:30pm — No Comments

What's Working For You in Social Media?

Friends can take a lot of work. Any relationship can, really. So, relationships . . . are they what you want from social networking? Or do you want more sales? You want sales, of course. This post is more about asking you what you think, or feel you know, will work with social media (SM) and retail vehicle sales. How do we manage SM friends for our sales purposes? What is working for you? What are your success and failures? How do you handle the complaints? And so on.

I think the… Continue

Added by Keith Shetterly on October 12, 2009 at 1:06pm — 1 Comment

The Challenges of Social Media Marketing for Retail Vehicle Sales

Social media sites such as Facebook, MySpace, Twitter, etc. are very popular and going global, and present some key challenges in Internet marketing for retail vehicle sales that are not present for other markets. The other-market retailers that can most obviously connect to customers through social media marketing are those that provide items that are regularly and often needed: Consumables (fast food, restaurant, grocery, entertainment), seasonal goods (clothing, lawn, vacation), and… Continue

Added by Keith Shetterly on September 23, 2009 at 2:00pm — 3 Comments

Why It May Be Time for an Out-Sourced BDC

The Myth of the In-House BDC: All of your inbound sales calls, outbound unsold follow-up calls, and Internet leads are well handled and making you money. And you can sell, sell, sell!!

The Mis-Delivery of the In-House BDC: Calls and Internet leads are lost because you can’t train and maintain the staff. Or your good Internet salesperson and BDC staff quits for greener pastures. And you lose sales, not make them . . .and the cost! All the BDC labor is… Continue

Added by Keith Shetterly on August 20, 2009 at 1:30pm — No Comments

The Black Hole of Lost Internet Sales: Who Services Internet Sales Leads When Internet Salespeople are Busy with Customers?

What happens to your dealership’s Internet lead coverage while your Internet Salesperson leaves their computer to sell a vehicle, taking the time needed to confirm the customer’s needs, test drive, negotiate, close, and deliver? In the average dealership, this process creates several hours of a “black hole” of aging Internet leads—lost sales!—needing attention. We all know that “speed wins” sales on the Internet, and the black hole can happen even with a large Internet Department on a busy day.… Continue

Added by Keith Shetterly on July 6, 2009 at 7:30am — 23 Comments

How an Internet Lead Manager (ILM) for Dealerships Should Work

The operation of the Internet Lead Manager (ILM) is key to your best Internet sales, regardless of whether you operate a BDC, an Internet Department, or cover your Internet leads with an “Internet Dealership” approach where any sales consultant can effectively handle Internet leads. Without an effective and properly working ILM, your Internet leads will not be effectively answered, tracked, and brought to sales. (see .pdf for the rest!)…


Added by Keith Shetterly on June 24, 2009 at 12:30pm — No Comments

Speed Wins: Making the Most Sales from Vehicle Internet Leads

For online vehicle sales, the Internet is the modern incarnation of the old saying “the early bird gets the worm.” Customers will come to the dealership of the first salesperson answering quickly and effectively to their needs. Are you that dealership and salesperson? You need to be if you want the most sales. (see the .pdf for the rest!)

Speed Wins--Making the Most Sales from Vehicle Internet… Continue

Added by Keith Shetterly on June 24, 2009 at 12:30pm — 2 Comments

How to Sell Technology Products to Automotive Dealerships

It’s very easy for a technology person to get excited by a technology sales pitch—but the days when the bulk of non-tech people running dealerships just bought new technology in a blind hope to somehow, someway advance their business are rapidly ending. Especially in today’s marketplace, they need a solid sales return on any technology purchase. (see .pdf for the rest!)How to Sell Technology to… Continue

Added by Keith Shetterly on June 24, 2009 at 12:30pm — 1 Comment

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