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Keith Shetterly's Blog – December 2011 Archive (6)

Merry Christmas ADM! :)

A lot is written and talked about concerning what to be thankful for during Thanksgiving, Christmas, and New Year's.  I'd like to add some simplest words to thank Ralph Paglia for developing and hosting this place for meeting all my friends and for so much learning and discussion.  Thank you so much, Ralph.

And also to thank all my friends here and folks I read here.…


Added by Keith Shetterly on December 24, 2011 at 9:30am — 7 Comments


I was challenged by Grant Cardone via Facebook about a few things to do with my stance on TrueCar, one of the challenges being whether I had reached out  to TrueCar about my concerns. I had not—but I thought about it, and so I did!  I emailed TrueCar's CEO Scott Painter via LinkedIn…

Added by Keith Shetterly on December 16, 2011 at 12:30pm — 17 Comments

Man-Up, or Woman-Up: Is TrueCar Good?

It's time to man-up, or woman-up, as the case may be.  State your simple support here, dealers and vendors, with one word:  Yes to TrueCar or No to TrueCar.  I'm tired of this whiney B.S. blamed on fairness--but maybe I'm wrong.  Maybe there is great support of this company?  Or maybe the message of the company is lousy?  Who knows.  YOU DO.  TrueCar, yes or no.  Can you say it in one word?

Me:  NO.…


Added by Keith Shetterly on December 9, 2011 at 6:30pm — 67 Comments

What Invalidates an Online Review?

It’s not what invalidates an online review, it’s who:  The Internet Shopper.  It won’t matter if all your reviews are 5-star and earned, and/or if all your reviews also have great grammar and spelling, and they all come 100% from real customers.  Even if that is the 100% truth for your dealership, you don’t appear to have valid reviews--because nobody is…


Added by Keith Shetterly on December 5, 2011 at 9:00am — 39 Comments

Shetterly's Three Laws of Dealer Data

1) No Dealer shall allow access by any Vendor to their business data (DMS, CRM, etc.) without restrictions to specific data needed and on the use of such data by the Vendor for only providing a clear and very strong business advantage to the Dealer.



Added by Keith Shetterly on December 3, 2011 at 12:30pm — 7 Comments

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