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Keith Shetterly's Blog – November 2011 Archive (5)

Top Ten Reasons TrueCar is GOOD for Dealers

10. It will, eventually, greatly reduce payroll.

9. That damnably expensive, OEM-required facility upgrade will no longer be a worry.

8. Your Internet Manager can finally get some sleep.

7. You'll be able at last to watch Oprah's cable channel.

6. Phone training expense and time will be eliminated.

5. Your work with search engines will simplify down to selling your stock in them in order to eat.

4. Your current lot will look GREAT as a weekend flea…

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Added by Keith Shetterly on November 30, 2011 at 7:00am — 8 Comments

The Road to the NO SALE!

Everyone selling vehicles or managing others selling vehicles should know the meaning of "The Road to the Sale" - and you should also be aware that too many of us, all too often, know that phrase but instead follow "The Road to the NO SALE!"

I've often likened the chain of events that produces a vehicle sale to…

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Added by Keith Shetterly on November 18, 2011 at 9:00am — 5 Comments

If a Review is Written in the Great Forest of the Internet, and It Makes No SEO, Does Anybody Read It?

This is a simple editorial:  STOP supporting the review sites that make you or your customers jump through hoops in order to use them.  Despite what the review site companies and some of your peers claim, NOT EVERY REVIEW SITE IS IMPORTANT FOR DEALERS.  

If you sell a hundred cars a month, we don't want to…

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Added by Keith Shetterly on November 16, 2011 at 2:30pm — 4 Comments

A Moment for Veteran's Day . . .

I'm a military veteran, my Dad is, my brother is--as were all my uncles, and one side of my family traces back to a Civil War veteran who went on to become county sheriff.  

 

On this day, I'd like to say "Thank You" to all who have ever served at any time.  We have the best country in the world,…

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Added by Keith Shetterly on November 11, 2011 at 7:48am — 8 Comments

First, Do No Harm

We are not doctors, but I love the idea of “First, Do No Harm” for working with dealers.  Even though that phrase is the common, but incorrect, quote of the Hippocratic Oath for Physicians, it still conveys a lot for the proper…

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Added by Keith Shetterly on November 9, 2011 at 1:00pm — 1 Comment

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