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Keith Shetterly's Blog – October 2012 Archive (3)

To My Sales Brothers and Sisters, and their Families and Friends, on the East Coast . . .

Here in Houston on the Gulf Coast, we get hurricanes every season except the last few.  We helped with the New Orleans aftermath of Katrina in 2005, assisting the survivors and absorbing here tens of thousands of citizens who were displaced from there--and then just three weeks later, we performed the largest (3million +) evacuation in US history ahead of Hurricane Rita, which actually fizzled and turned north with little damage.  The evacuation was poor, actually, and led to not only…

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Added by Keith Shetterly on October 29, 2012 at 7:30am — No Comments

The Digital Lot™

The Digital Lot™ is our real lot now:  Ninety percent of our customers shop online these days, and of those only twenty-two percent drop a lead or call us before visiting.  Essentially, this means that nearly eighty percent of all our floor sales traffic comes in already having rapport with…
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Added by Keith Shetterly on October 23, 2012 at 8:00pm — 13 Comments

To BDC, or NOT to BDC?

Getting anyone to recommend a BDC process, lay out a live agent pay plan, and do some comparison between an in-store, centralized, and 3rd-Party BDC at the same time is often difficult.  Especially written down and public--well, here is mine on the link below.



Local Market factors must still…

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Added by Keith Shetterly on October 5, 2012 at 10:30am — 2 Comments

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