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Keith Shetterly's Blog – October 2011 Archive (4)

Why At-Business Customer Reviews Make Sense

First, let me assert this:  There is NO such thing as “purity and sanctity” of a customer review of a business.  Of ANY business, dealership or not.  Why?

For any review "collector" (Google, etc.), trying to police reviews while thinking otherwise is Pollyannaish and is really an enormous “plate of spaghetti” (whether the reviews were performed on the business’…

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Added by Keith Shetterly on October 31, 2011 at 10:00am — 13 Comments

“Your Digital Lot” Series: PPC - Get’em “CLICKin’” the Paint!

Pay-per-Click (PPC) maps well to what we’ve done for years on our lots, but we don’t realize it:  We spend a lot of money getting visits and calls to a dealership, and we train our salespeople to land a customer on a car before starting the negotiation process in the store.  Get'em "lickin' the paint" as my first GSM told me.  And, once landed, do NOT lift them from the…

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Added by Keith Shetterly on October 26, 2011 at 8:30am — 4 Comments

The Single Most Interesting and Important Thing at DD11 that You Probably Missed

What did I see that was so important?  What was The Single Most Interesting and Important Thing at Digital Dealer 11?  I think a lot of folks missed it, though it was hard to walk by people in lime green shirts--standing around a fifteen-foot lime green tower!--without noticing SOMETHING was up.

I'm talking about Naked Lime (…

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Added by Keith Shetterly on October 12, 2011 at 8:00am — 9 Comments

The Whole Earth Internet Lead Catalog

In respect of Steve Jobs’ passing and in honor of his well-known 2005 Commencement Speech at Stanford University (where he compared the very old Whole Earth Catalog effort to the Internet), here is my summation of the…

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Added by Keith Shetterly on October 11, 2011 at 2:30pm — 2 Comments

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