Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
For any review "collector" (Google, etc.), trying to police reviews while thinking otherwise is Pollyannaish and is really an enormous “plate of spaghetti” (whether the reviews were performed on the business’…Continue
Pay-per-Click (PPC) maps well to what we’ve done for years on our lots, but we don’t realize it: We spend a lot of money getting visits and calls to a dealership, and we train our salespeople to land a customer on a car before starting the negotiation process in the store. Get'em "lickin' the paint" as my first GSM told me. And, once landed, do NOT lift them from the…Continue
What did I see that was so important? What was The Single Most Interesting and Important Thing at Digital Dealer 11? I think a lot of folks missed it, though it was hard to walk by people in lime green shirts--standing around a fifteen-foot lime green tower!--without noticing SOMETHING was up.
I'm talking about Naked Lime (…Continue
In respect of Steve Jobs’ passing and in honor of his well-known 2005 Commencement Speech at Stanford University (where he compared the very old Whole Earth Catalog effort to the Internet), here is my summation of the…Continue