Dealerships use Customer Relationship Management (CRM) software to organize and maintain regular and relevant contact with sales prospects and customers. And prospects and customers commonly use social media (i.e. Facebook, MySpace, Twitter) to organize and maintain regular and (hopefully) relevant contact with friends, acquaintances, and family.
Hmmm. Don’t those sound very similar? Yes!
So, shouldn’t dealership CRMs integrate with social media somehow? In ways and places… Continue