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Keith Shetterly's Blog – October 2009 Archive (2)

Dealership CRMs and Social Media—that’s a Yes!

Dealerships use Customer Relationship Management (CRM) software to organize and maintain regular and relevant contact with sales prospects and customers. And prospects and customers commonly use social media (i.e. Facebook, MySpace, Twitter) to organize and maintain regular and (hopefully) relevant contact with friends, acquaintances, and family.



Hmmm. Don’t those sound very similar? Yes!



So, shouldn’t dealership CRMs integrate with social media somehow? In ways and places… Continue

Added by Keith Shetterly on October 22, 2009 at 1:30pm — No Comments

What's Working For You in Social Media?

Friends can take a lot of work. Any relationship can, really. So, relationships . . . are they what you want from social networking? Or do you want more sales? You want sales, of course. This post is more about asking you what you think, or feel you know, will work with social media (SM) and retail vehicle sales. How do we manage SM friends for our sales purposes? What is working for you? What are your success and failures? How do you handle the complaints? And so on.



I think the… Continue

Added by Keith Shetterly on October 12, 2009 at 1:06pm — 1 Comment

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