Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I’ve often asserted that a shot glass is the perfect gift for both the pessimist and the optimist, as it is never half empty or half full! It’s a “Zen” point, to me, as the statement generates an opportunity for clarity…Continue
Yeah, I’m talking about baseball, kind of: When we’re in a rut, or when we don’t get the result we want, or when we fail, we often use sports analogies like “in a slump”, “swing and a miss”, and “struck out”. And so often, especially in the car business, we are very parochial about who we discuss these issues with—we look to our peers, our friends, our relationships for…Continue
Mathematically and certainly, the BeBack Fight is dead. JD Power shows us in the graph below that the average dealerships visited by vehicle shoppers dropped from 4.1 in 2005 to 1.3 in 2010. Don’t expect 2012 to raise that number.
Big Data is hard to think about for some, and it can seem nebulous. So, what is Big Data? It is the new business advantage!
It’s not Internet 2.5 or Internet 3.0, it is Internet10! And it's going to change everything. How? These are some of the coming things possible (some already here!) for dealers to…