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Keith Shetterly's Blog – September 2011 Archive (10)

That Digital Dealer Infamous ADM Video Again!

I'll be rambling through the DD11 crowd, so if you want your Name In Lights on ADM when I get back, be sure to look me up for a short video visit!  


Here's the video from DD10…


Added by Keith Shetterly on September 30, 2011 at 12:24pm — 3 Comments

Yeah, I Said It.

Yeah, I said it:  GM’s Internet lead response measurements are wrong-headed.  The age of pushing dealers to a better 24x7 response time is over, and the results are misleading.  And they are unfortunately too often focusing dealers, and therefore precious resources, AWAY from car sales.  And here’s why. 

First, the…


Added by Keith Shetterly on September 29, 2011 at 8:00pm — 2 Comments

Honestly, to Tell You the Truth, the Honest Truth is that We Aren't Here to Rip You Off!

"Negotiation is the art of reaching agreement by trust while lying."  -- Keith Shetterly, 2011

Wow!  My friends have pointed out that I needed another article for "trust-eroding" words and phrases--spoken or written--that can kill sales, so here comes Part 2 of what is now a series.  What do I mean by "trust-eroding"?  Well, that's best explained by going…


Added by Keith Shetterly on September 25, 2011 at 11:00am — 4 Comments

Irregardless, the Copacetic Analyzation of, Like, Per Se is &@#%!

Want to make more sales or maybe just sound smarter?  Then learn which words make lots of people--from your peers, to your bosses, to your CUSTOMERS--cringe.  Spoken or written, these words lose you sales!


Irregardless.  It's a common word now that is most often misused as a synonym for "regardless"--and it is not.  It's a double negative of…


Added by Keith Shetterly on September 24, 2011 at 11:00am — 6 Comments

The Big Lies

The biggest lies are those we tell ourselves, personally and in business.   We’re going to look at a few here that we, owning or working at dealerships, tell ourselves--and that cost us profits every day.

The Internet is Killing Our Business.  The lesson of the Internet for car dealers is that we sold best when we totally controlled the…


Added by Keith Shetterly on September 21, 2011 at 4:30pm — No Comments

The Day the Internet Stood Still

I don’t know whether GoogleBots suspending a dealer's Google Places (GPs), or incorrectly merging their GPs, or automatically creating dealer GPs that the dealers don’t know about, qualifies for this dramatic article title (also the title of my new movie script!) or not.  However, they can definitely cause as much havoc…


Added by Keith Shetterly on September 17, 2011 at 12:00pm — 4 Comments

"Free", Like Freedom, Ain't Free!

Google Places.  Facebook.  Twitter.  Foursquare.  Etc.  All free.  Car dealers have to love that price, right?

My caution is not about whether to use these services, as YOU MUST USE THEM.  It’s not an option any longer—it’s just a matter of when you can get to using them with the attention they deserve for the result you need.

My caution IS, however, about…


Added by Keith Shetterly on September 15, 2011 at 9:30am — No Comments

It's Reputation MARKETING!

To me, we’ve all clearly moved past the Reputation Management phase:  Now, it’s “Reputation MARKETING”.  Before I explain that, let’s talk about where we have been so far with Reputation Management.

Reputation Management is the ability to monitor and defend your online reputation.  And, although folks gaming the system have been rightly and roundly…


Added by Keith Shetterly on September 12, 2011 at 2:30pm — 24 Comments


Added by Keith Shetterly on September 11, 2011 at 9:30am — No Comments


Made you click from the title or the picture, didn't I?  Well, this article is about Pay-Per-Click (PPC), but a short story first to explain my point:  When I had my entertainment company ten years ago, we always laughed at the long-standing joke that naming a band “Free Beer!” would make all the honky-tonk signs read “Free Beer Tonight!”—ensuring strong attendance.  I still…


Added by Keith Shetterly on September 10, 2011 at 10:30am — 15 Comments

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