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Keith Shetterly's Blog – August 2011 Archive (5)

Your Digital Lot Sucks

So, you market well to your website:  Use it across your advertising, put the URL on t-shirts, do fantastic SEO, and run PPC campaigns that would make Best Buy weep with joy.  Got your Social Media sending people there, too.  After all, we know that everybody (90%+) shops online now!  Success for your dealership is just a click away.

And then your online inventory is…


Added by Keith Shetterly on August 30, 2011 at 4:00am — No Comments

For Vendors: Learn the Best Days to Contact Dealers!

Vendors:  Don't bother a dealer for sales, "touching base", or periodic updates during the days noted below.  Contact for anything previously agreed upon OR for anything critical to sales is always an exception.


Days to avoid are Friday, Saturday, and Monday; addtionally, avoid the three selling days before the month's end and the first two selling days into the new month.


This blog is short and sweet.  If you bother me or my dealer on these days, our reply…


Added by Keith Shetterly on August 22, 2011 at 8:00am — 16 Comments

The Social DVR

TV Commercials have always been "interruption push advertising" . . . and the audience puts up with it.  Social Media is really "interest-based and cooperative pull advertising", and so is built on a more-real relationship with the consumer.  An easy way to see it is as a "Social DVR" where they don't even have to view Aunt Patty's latest kitten pic of a thousand so far if…


Added by Keith Shetterly on August 10, 2011 at 2:30pm — 1 Comment

From the Trenches Series: Lies, Damned Lies, and Internet Experts

‎"There are three types of lies:  Lies, damned lies, and statistics." - Disraeli (or possibly Courtney), Circa 1890

"There are three types of lies:  Lies, damned lies, and Internet Experts." - Keith Shetterly, 2011


From the Trenches:  PPC.  This multi-part blog series will be one about PPC campaigns.  The promise of conversion, the…


Added by Keith Shetterly on August 5, 2011 at 12:30pm — 13 Comments

Every Time You Google an Angel Gets Its Wings

I had my "It's a Wonderful Life" George Bailey moment today:  If I wasn't around and had never been born, my dealer's OEM website vendor would have been able to sell a monster PPC campaign because she's "done one for her husband's small business" using the $100 Google Small Business PPC Gift Card they got in the mail, my dealer's Google Reviews would be adrift in a sea of…


Added by Keith Shetterly on August 3, 2011 at 8:00pm — 14 Comments

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