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Keith Shetterly's Blog – August 2010 Archive (2)

Social Media Generates Sales -- CONTENT Baby, CONTENT!

Content is the answer to how to sell via social media. The easiest example is in the history of radio: Advertisers drew people to listen with interesting content and then did commercial announcements. This "hook'em and sell'em" device transited nicely to TV. And it's transiting to social media, as well! Give people a short and interesting mini-article, funny video, human-interest story, and THEN give them a link to your site/inventory/contact…


Added by Keith Shetterly on August 17, 2010 at 2:30pm — 16 Comments

Penske and Social Media

Okay, this one got my attention. VP of Penske: "Mulcahey says frequent users of social media don’t mind hearing about an auto service special now and then. But try to connect more than that and it’s intrusive. She also is reluctant to give dealership employees access to social media, fearing some may spend half the day socializing. So far she’s seen some benefit using social media to recruit potential employees. Beyond that, though, Mulcahey says, she has “not found any real business…


Added by Keith Shetterly on August 17, 2010 at 1:00pm — 8 Comments

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