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Keith Shetterly's Blog – July 2009 Archive (1)

The Black Hole of Lost Internet Sales: Who Services Internet Sales Leads When Internet Salespeople are Busy with Customers?

What happens to your dealership’s Internet lead coverage while your Internet Salesperson leaves their computer to sell a vehicle, taking the time needed to confirm the customer’s needs, test drive, negotiate, close, and deliver? In the average dealership, this process creates several hours of a “black hole” of aging Internet leads—lost sales!—needing attention. We all know that “speed wins” sales on the Internet, and the black hole can happen even with a large Internet Department on a busy day.… Continue

Added by Keith Shetterly on July 6, 2009 at 7:30am — 31 Comments

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