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Keith Shetterly's Blog – June 2012 Archive (6)

The Road Less Profited

We've talked for years in automotive retail about “The Road to the Sale”, and I’m clearly one of the many supporters of that path to sales success.   However, too many of us are still on "The Road Less Profited".  Why?  Because we are not getting more sales (and profits!) from "The Road to…

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Added by Keith Shetterly on June 26, 2012 at 4:00pm — 7 Comments

Social Media Will Replace Your Dealership!

NO, it won't. I'd have to be making a humor piece to take that stand--however, I'm paraphrasing, in my title, an actual quote from a press release this week from Maritz Research:

"Contrary to the growing belief that social media will soon replace traditional automotive dealerships, a…

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Added by Keith Shetterly on June 21, 2012 at 10:30am — 6 Comments

My Dad, My Pocket Knife, and His Birthday

Today is my Dad's 80th birthday.  Here is something from my personal blog at www.SouthPoet.com that I wrote for his birthday last year but still applies today.  Wanted to share it here--thanks!

My Dad, My Pocket Knife, and His Birthday…

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Added by Keith Shetterly on June 7, 2012 at 7:52am — No Comments

The Car Guy Smell

I’m very happy with what I’m doing now, but earlier this year when I was pursuing work I had a chance to interview with a very large non-automotive high-tech company that wants to do business in automotive.  For those of you that know me well, you know that I spent 18 years in high tech—IBM, Compaq, and Microsoft—doing engineering, software, marketing, and finally…

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Added by Keith Shetterly on June 7, 2012 at 5:00am — 9 Comments

The Six ONLINE Steps On the Road to the Sale

The Internet has infiltrated your classic Road to the Sale—did you know that?  Think about it this way:  Would you let your salespeople lot-drop dozens of UPs without a turn?  Would you let them yell at, confuse, or manhandle your shoppers on the lot?  Or, worse yet, would you let them ignore your shoppers?

Your website does this EVERY DAY.  Take a second to ask…

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Added by Keith Shetterly on June 6, 2012 at 5:00pm — 5 Comments

The Moth Light Experiment #1

Here’s my social media business development "moth light" attractor experiment:  I have a very positive personal reputation that some of you know.  I am writing about this on automotive professional/vendor social media.  And I have a strong, new message that can benefit us both.  Ready?

If you want the most business-building, field-proven “Road to the…

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Added by Keith Shetterly on June 5, 2012 at 2:00pm — 3 Comments

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