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Keith Shetterly's Blog – June 2011 Archive (7)

Grand Theft Auto - Customer!

Grand Theft Auto - Customer:  It’s not a video game—it’s your real profits.  How do other dealers steal your customers?

They park a PPC campaign on your dealership name.  They use your dealership name in their SEO work.  They hijack your Google Places results (just found and undid one of those!).   And your…


Added by Keith Shetterly on June 29, 2011 at 10:00am — 4 Comments

The Elephant in the Showroom

We’ve heard the complaints for years—for decades, really—about salespeople mishandling the phone, the floor ups, the follow-up, the sale, the close, etc.  And about how, nowadays, they also mishandle the Internet leads, the emails, and so forth.  Even though we “train, train, train!”  Right?  No!  The truth:  The “Elephant in the Showroom” is that, for salespeople, we get…


Added by Keith Shetterly on June 27, 2011 at 8:38am — 5 Comments

Shetterly's 3 Laws of . . . Online Video

1) Keep It Short.  People don't watch commercials, they Watch Shows and Put Up With Commercials.  And the Internet did NOT improve their patience!

2) Make It Fun to Watch and Share.  Entertainment is the largest video audience, NOT education--so…


Added by Keith Shetterly on June 24, 2011 at 2:30pm — No Comments

Shut Up and Help Me Convert!

Those that know me or read my professional blogs know that I'm a GREAT believer in processes, and that I consider that many, many dealerships' profits would increase dramatically from just making THOSE EXISTING PROCESSES WORK FOR THEM.  And we never want process to fail us, sure, but it's especially painful when we've gotten a customer in from a call, landed them on a…


Added by Keith Shetterly on June 20, 2011 at 3:00pm — 6 Comments

Commitment: Change You Can Own!

We all benefit from good actions of a group we belong to, from the bootcamp squad getting disciplined and in shape to our online communities helping us with information and examples.  The “herd” approach helps us with the anxiety of change.  The fear of change is eclipsed by the fear of peer pressure.  And change may happen.

True change is not a “herd” thing,…


Added by Keith Shetterly on June 20, 2011 at 9:00am — No Comments

Keith's "Caption This"!


Keith Shetterly…


Added by Keith Shetterly on June 9, 2011 at 5:30pm — No Comments

CRM Outage Right Before a Weekend--What Do YOU Think?

Anyone is welcome to answer, but I'd prefer if CRM vendors did not hop on this thread; I'm sure you've all had issues like this.


As to this outage, then, it was scheduled 3am-noon on Friday for maintenance . . . well, I'd think maybe Tuesday night to Wednesday morning is the right time to schedule that.  Keeps it from risking an over-run into the weekend and allows…


Added by Keith Shetterly on June 2, 2011 at 2:00pm — 3 Comments

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