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Keith Shetterly's Blog – June 2010 Archive (3)

Don't Hit Yourself With a Hammer! . . .

"It's not what you have, but what you use, that makes the difference." -- Zig Zigler

I am no expert, but I'd say the #1 problem with dealerships today is that their process hasn't changed but the shopper has--or, more accurately, the dealership's lack of good process hasn't changed. As a dealer, do you have a process? Is it modern and in use? Then you're doing well, no matter what tools you have, and so better tools…

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Added by Keith Shetterly on June 23, 2010 at 11:30am — 3 Comments

CSI From The Sales Prevention Department

Something else that has often struck me in vehicle retail are the “forensic vendors”, all providing CSI-like “after the sale was prevented” information. Recorded calls that show how badly the call was bungled. CRM reports that list who wasn’t called back for the last three days. And the latest, Reputation Management reports that show you how much folks have already disliked you.…

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Added by Keith Shetterly on June 14, 2010 at 1:30pm — 5 Comments

The Meta Keywords Tag Soft Shoe . . .

I was part of a short but rather bombastic discussion here about keywords and their use in SEO. I likened them to the appendix, in that they showed up in the Internet body at some point in the past but nobody is clear at this time exactly what they do.

I believe you can still use them to raise your ranking. If your competitors don't do much SEO at all--and that's the majority of the web, by the way--then of COURSE you'll look smart if you…

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Added by Keith Shetterly on June 3, 2010 at 2:15pm — No Comments

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