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Keith Shetterly's Blog – June 2009 Archive (3)

How an Internet Lead Manager (ILM) for Dealerships Should Work

The operation of the Internet Lead Manager (ILM) is key to your best Internet sales, regardless of whether you operate a BDC, an Internet Department, or cover your Internet leads with an “Internet Dealership” approach where any sales consultant can effectively handle Internet leads. Without an effective and properly working ILM, your Internet leads will not be effectively answered, tracked, and brought to sales. (see .pdf for the rest!)…


Added by Keith Shetterly on June 24, 2009 at 12:30pm — No Comments

Speed Wins: Making the Most Sales from Vehicle Internet Leads

For online vehicle sales, the Internet is the modern incarnation of the old saying “the early bird gets the worm.” Customers will come to the dealership of the first salesperson answering quickly and effectively to their needs. Are you that dealership and salesperson? You need to be if you want the most sales. (see the .pdf for the rest!)

Speed Wins--Making the Most Sales from Vehicle Internet… Continue

Added by Keith Shetterly on June 24, 2009 at 12:30pm — 2 Comments

How to Sell Technology Products to Automotive Dealerships

It’s very easy for a technology person to get excited by a technology sales pitch—but the days when the bulk of non-tech people running dealerships just bought new technology in a blind hope to somehow, someway advance their business are rapidly ending. Especially in today’s marketplace, they need a solid sales return on any technology purchase. (see .pdf for the rest!)How to Sell Technology to… Continue

Added by Keith Shetterly on June 24, 2009 at 12:30pm — 1 Comment

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