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Keith Shetterly's Blog – May 2013 Archive (3)

The Truth About Your Data

The Truth About Your Data almost always begins with contracts.  

I know that dealers are often unaware of the full content and ramifications of vendor and services contracts, and that's why the vendor's sales people make a visit and explain the service delivered by…


Added by Keith Shetterly on May 22, 2013 at 10:30am — 5 Comments

The First Public Dealer Data Guarantee

Over a year ago, in January 2012, CAR Research XRM made a public commitment to protecting both the dealer’s data and the dealer’s business interest around that data in their “Data Safety Guarantee” announcement:  Additionally, both I as an eCommerce Director and consultant (then) and Pat Kelly as COO of CAR Research had these things to say on video that February of 2012 at the NADA…


Added by Keith Shetterly on May 20, 2013 at 8:30am — 7 Comments

Calls to Make Money: See me at DD14 or Automotive Bootcamp!

I've moved to a new role, working as Director of Business Development and Call Center for CAR Research in Houston, Texas.  That hasn't changed me, personally, as you might have noticed in some blogs recently, but it has changed what I do.  They hired me for me.  I'll be at…


Added by Keith Shetterly on May 2, 2013 at 10:30am — 10 Comments

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