Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Keith Shetterly on April 30, 2011 at 12:00pm — No Comments
2) The Internet isn't "going away"--either your business is going to absorb the Internet and all it means, or the Internet is going to absorb your business and all it…
Added by Keith Shetterly on April 29, 2011 at 1:30pm — No Comments
“Reputation Management” (RM)?? I was part of the first group of folks who started using this term, as far as I know, and I have come to strongly dislike it: A great reputation is created with great customer service; it isn’t managed. However, if, by RM, you mean that you need to let the world know about your great reputation that you get from delivering great…Continue
2) Reputation begins with customer service that people must talk about. If you fail at great customer service and you fail to be talked about positively, you are going to fail…Continue
2) Great marketing alone is not success; it only prolongs less-than-best results.
3) Great processes + great marketing = great sales, which IS success!
As promised, here's the video below of ADM members that I was able to capture at Digital Dealer 10 in Orlando, FL, last week. Many thanks to ADM for helping me with the opportunity to shoot this video, and many, many thanks to the members who participated. Digital Dealer was a great experience, and I hope to attend many more!
ADM Editor for Coordinated Marketing…Continue
I taught at Brian Pasch's bootcamp, and I didn't get to everything in my class because of time, of course. However, besides ALWAYS having calls to action (more on that later), I have another tidbit of many tidbits for you to get response from your…Continue
UPDATE! I tweeted my location and got several ADM members on film. Come follow me at www.twitter.com/keithshetterly and get your 6-10sec video at DD10 in Orlando!! Here's the details:
To All ADM Members attending Digital Dealer in Orlando: Come find me…Continue
The OEMs and the vendor/consultant marketplace are more and more teaching dealers all about modern marketing, and I get why: Generating good traffic these days requires lots more than a newspaper, radio, or TV ad. We’re all being shopped on the Internet by customers, and we need to be there, and be there strong, in order to win sales.
And, so, if we train and execute…Continue
As a business, you always want the great reputation that comes with great sales and service experiences for your buyers, and that always begins at your dealership with great customer service before, during, and after the sale. However, before they get to a business, …Continue
Added by Keith Shetterly on April 11, 2011 at 5:30pm — No Comments
Allowing bad processes and paying for more marketing is much like another American Classic: How many homes do you know where there’s a nice automobile sitting in damaging sun and weather in the driveway while $300 worth of junk sits protected in the messy garage? We do the same thing as dealers; buying new shiny things for our marketing and letting them sit outside our…Continue