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Keith Shetterly's Blog – April 2011 Archive (11)

Shetterly's Three Laws of... Social Media

1) Be social Wherever two or more of your customers are gathered, so should your dealership be there also (to paraphrase), and that applies to social media.  And, if you're not there personally yourself, too, get on Facebook NOW--having a business page and not…
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Added by Keith Shetterly on April 30, 2011 at 12:00pm — No Comments

Shetterly's Three Laws of... the Internet

1) Every customer is an "Internet Customer".  With upwards of 90% of people car-shopping online, don't focus on the 10%.  They're ALL educated by the Internet now.



2) The Internet isn't "going away"--either your business is going to absorb the Internet and all it means, or the Internet is going to absorb your business and all it…

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Added by Keith Shetterly on April 29, 2011 at 1:30pm — No Comments

Reputation . . . "Managed"??

“Reputation Management” (RM)??  I was part of the first group of folks who started using this term, as far as I know, and I have come to strongly dislike it:  A great reputation is created with great customer service; it isn’t managed.  However, if, by RM, you mean that you need to let the world know about your great reputation that you get from delivering great…

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Added by Keith Shetterly on April 28, 2011 at 8:30am — 2 Comments

Shetterly's Three Laws of... Reputation

1) Reputation is advertising.  Good or bad, you don't buy it, but you pay for it one way or another.

 

2) Reputation begins with customer service that people must talk about.  If you fail at great customer service and you fail to be talked about positively, you are going to fail…

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Added by Keith Shetterly on April 27, 2011 at 5:00pm — 5 Comments

Shetterly's Three Laws of... Sales Success

1) Great technology is not success; it is only part of process or marketing, or both.

2) Great marketing alone is not success; it only prolongs less-than-best results.

3) Great processes + great marketing = great sales, which IS success!

 …

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Added by Keith Shetterly on April 26, 2011 at 10:00pm — 3 Comments

ADM Member Video STARS at DD10! CHECK IT OUT!

As promised, here's the video below of ADM members that I was able to capture at Digital Dealer 10 in Orlando, FL, last week.  Many thanks to ADM for helping me with the opportunity to shoot this video, and many, many thanks to the members who participated.  Digital Dealer was a great experience, and I hope to attend many more!

 

Keith Shetterly

ADM Editor for Coordinated Marketing…

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Added by Keith Shetterly on April 24, 2011 at 11:30am — 31 Comments

Series - "Internet How To" #1: Sell by Supporting Your Price!

I taught at Brian Pasch's bootcamp, and I didn't get to everything in my class because of time, of course.  However, besides ALWAYS having calls to action (more on that later), I have another tidbit of many tidbits for you to get response from your…

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Added by Keith Shetterly on April 22, 2011 at 1:30pm — 3 Comments

UPDATE! Find Wald--er, Find Keith! For ADM Members: Make Yourself a Movie (website) Star at DD 10!

UPDATE!  I tweeted my location and got several ADM members on film.  Come follow me at www.twitter.com/keithshetterly and get your 6-10sec video at DD10 in Orlando!!  Here's the details:

 

To All ADM Members attending Digital Dealer in Orlando:  Come find me…

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Added by Keith Shetterly on April 19, 2011 at 7:37pm — 9 Comments

Flushing Your Olympic Marketing Down the Drain of Bad Processes

The OEMs and the vendor/consultant marketplace are more and more teaching dealers all about modern marketing, and I get why:  Generating good traffic these days requires lots more than a newspaper, radio, or TV ad.  We’re all being shopped on the Internet by customers, and we need to be there, and be there strong, in order to win sales.

And, so, if we train and execute…

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Added by Keith Shetterly on April 14, 2011 at 11:00am — 7 Comments

RM: A Great Reputation Earned Must Also be Heard

As a business, you always want the great reputation that comes with great sales and service experiences for your buyers, and that always begins at your dealership with great customer service before, during, and after the sale.  However, before they get to a business, …

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Added by Keith Shetterly on April 11, 2011 at 5:30pm — No Comments

The Next Best Thing Won’t Fix Your Old Wrong Thing

Allowing bad processes and paying for more marketing is much like another American Classic:  How many homes do you know where there’s a nice automobile sitting in damaging sun and weather in the driveway while $300 worth of junk sits protected in the messy garage?  We do the same thing as dealers; buying new shiny things for our marketing and letting them sit outside our…

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Added by Keith Shetterly on April 5, 2011 at 6:00pm — 15 Comments

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