Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
There's an old saying, "Invest in real estate. Land: It's the only thing they're not making more of!"
Well, your time here on earth is the land of your life, expanding outward in usage towards some edge of an eternal ocean that we don't need to linger on for this blog.…Continue
Our colleague Stan Sher wrote a pretty good tear on the issue of searching for the Next Internet Manager to blame for sales failures. I have to say I agree with his sketch there. I think, however, that it is not just Internet Managers. …Continue
Advertising assistance from the OEMs, commonly referred to across various manufacturers as “co-op” when it is refunded by the OEM, can be a great help to dealers to offset advertising costs and achieve market share. I won't say that what the OEMs deem as "co-op-able" is always the best choice for a dealer: However, in many dealers it seems that the question “is this…Continue