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Keith Shetterly's Blog – March 2012 Archive (3)

DO NOT WASTE TIME READING THIS BLOG!

This is not a car blog, but I occasionally do that--so, after that fair warning, here goes.

There's an old saying, "Invest in real estate.  Land:  It's the only thing they're not making more of!"

Well, your time here on earth is the land of your life, expanding outward in usage towards some edge of an…

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Added by Keith Shetterly on March 19, 2012 at 5:30pm — 10 Comments

Just Say No to The Next Superhero

Our colleague Stan Sher wrote a pretty good tear on the issue of searching for the Next Internet Manager to blame for sales failures.  I have to say I agree with his…

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Added by Keith Shetterly on March 12, 2012 at 6:30am — 14 Comments

Co-Op Makes Us Stupid!

Advertising assistance from the OEMs, commonly referred to across various manufacturers as “co-op” when it is refunded by the OEM, can be a great help to dealers to offset advertising costs and achieve market share.  I won't say that what the OEMs deem as "co-op-able" is always the best choice for a dealer:  However,…

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Added by Keith Shetterly on March 4, 2012 at 11:00am — 26 Comments

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