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Keith Shetterly's Blog – March 2011 Archive (10)

Chrysler Store Illegal?

Is Chysler's Los Angeles store owned or part-owned by Chrysler?



Added by Keith Shetterly on March 28, 2011 at 12:09pm — No Comments

Article: "Facebook Test-Mines Real-Time Conversations for Ad Targeting"

I don't like reproducing full articles, myself, too often across the Internet, so please go here to read the full item.  However, the summary is that Facebook--in its monetizing experiments--is doing a test group of 6million people on rolling in ads based on REAL-TIME Facebook conversations!  People loving and discussing a cute pet video would get pet supply ads,… Continue

Added by Keith Shetterly on March 24, 2011 at 11:34am — 1 Comment

Faith-Based Dealerships?


Too many dealerships seem to practice as “faith-based” businesses—not faith in a higher religious power (which might actually help!), but faith that their GM, GSMs, salespeople, marketing, etc. will work as they always have.  That they can somehow resist modern business changes from sales to processes because they have magical faith both in people who…


Added by Keith Shetterly on March 21, 2011 at 11:00am — 6 Comments

Does Your Software Vendor Support You?

Support.  It's not something that a good product can do without.  Ever.  The best training will not overcome the need for it.  So, with the products you have, do you get Product Support?  Do you know who to call?  And when?


I spent some time last week talking to a dealer who had installed a key, new piece of software at the dealership.  Training had been…


Added by Keith Shetterly on March 14, 2011 at 12:00pm — No Comments

Extinction Event Sale! This Weekend!!

Extinction Event Sale!  Every Weekend in 2011!!  With some dealers, that’s the business they are in, and they don’t even know it.  And they need to adapt to instead survive!  Here’s what I mean:

Extinction?  Scientists say the fossil record of bones indicates several sudden mass extinctions of life during the history of the earth, called…


Added by Keith Shetterly on March 10, 2011 at 12:30pm — 2 Comments


Boutique Technology Firm Secures Important Digital Marketing Rights


Fairhope, AL, March 9, 2011 — ScreenCrafters, a top provider of First Party Leads for automotive dealers and many other industries, announced today that the United States Patent and Trademark Office (USPTO) awarded the veteran, boutique technology firm a patent for their highly successful lead generation and delivery system. The system, sometimes…


Added by Keith Shetterly on March 10, 2011 at 10:36am — 4 Comments

Coming Soon! “Internetinator 3.0: Rise of The Machi—er, I Mean Personal Branding”

There’s a new sales strategy coming on the horizon:  Personal branding of salespeople.  Not branding of a dealership, but of a salesperson, on the Internet and beyond.

First, let’s reflect what dealerships have long worried over, and tried hard to control:  their salespeople’s interaction with customers.  After all, dealerships provide phones, computers,…


Added by Keith Shetterly on March 6, 2011 at 3:30pm — 15 Comments

CRM: Why a Good Internet Lead Manager (ILM) is Essential to Making the Most Sales!

When reviewing a Customer Relationship Manager (CRM) for your dealership, the operation of the Internet Lead Manager (ILM) as part of your CRM software is essential to achieving your best Internet sales--regardless of whether you operate a BDC, an Internet Department, or cover your Internet leads with an “Internet Dealership” approach where any sales consultant can…


Added by Keith Shetterly on March 6, 2011 at 11:30am — 2 Comments

The Truth About the Sales Results of (any) Advertising!

For dealerships, how do you determine the true sales results of any advertising?

This is a real story about resolving that last question--it involves direct mail, but follow along because it applies to all dealer advertising:  The GSM at a dealer in a five-location dealer group in another state challenged the direct mail results he was given on a new/pre-owned direct…


Added by Keith Shetterly on March 5, 2011 at 11:30am — No Comments

My Sessions at Brian Pasch's Bootcamp!

I don't want to shamelessly self-promote myself (I'm only on page 4 of this brochure), but check out my great session--as well as all the other great sessions!--and CRM panel at Brian Pasch's upcoming April Bootcamp (  It would be great it you attend!  The bootcamp is just before Digital Dealer 10 in Orlando (but NOT associated in any way with…

Added by Keith Shetterly on March 4, 2011 at 6:00pm — 2 Comments

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