Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Is Chysler's Los Angeles store owned or part-owned by Chrysler?
Added by Keith Shetterly on March 28, 2011 at 12:09pm — No Comments
Too many dealerships seem to practice as “faith-based” businesses—not faith in a higher religious power (which might actually help!), but faith that their GM, GSMs, salespeople, marketing, etc. will work as they always have. That they can somehow resist modern business changes from sales to processes because they have magical faith both in people who…Continue
Support. It's not something that a good product can do without. Ever. The best training will not overcome the need for it. So, with the products you have, do you get Product Support? Do you know who to call? And when?
I spent some time last week talking to a dealer who had installed a key, new piece of software at the dealership. Training had been…Continue
Added by Keith Shetterly on March 14, 2011 at 12:00pm — No Comments
Extinction? Scientists say the fossil record of bones indicates several sudden mass extinctions of life during the history of the earth, called…Continue
Boutique Technology Firm Secures Important Digital Marketing Rights
Fairhope, AL, March 9, 2011 — ScreenCrafters, a top provider of First Party Leads for automotive dealers and many other industries, announced today that the United States Patent and Trademark Office (USPTO) awarded the veteran, boutique technology firm a patent for their highly successful lead generation and delivery system. The system, sometimes…Continue
First, let’s reflect what dealerships have long worried over, and tried hard to control: their salespeople’s interaction with customers. After all, dealerships provide phones, computers,…Continue
When reviewing a Customer Relationship Manager (CRM) for your dealership, the operation of the Internet Lead Manager (ILM) as part of your CRM software is essential to achieving your best Internet sales--regardless of whether you operate a BDC, an Internet Department, or cover your Internet leads with an “Internet Dealership” approach where any sales consultant can…Continue
This is a real story about resolving that last question--it involves direct mail, but follow along because it applies to all dealer advertising: The GSM at a dealer in a five-location dealer group in another state challenged the direct mail results he was given on a new/pre-owned direct…Continue
Added by Keith Shetterly on March 5, 2011 at 11:30am — No Comments