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Keith Shetterly's Blog – March 2010 Archive (4)

Ward's Auto article of mine . . .

Of course they edited it quite a bit, but here's my article in the April online edition: Some of you might recognize parts of the content from some of my…


Added by Keith Shetterly on March 29, 2010 at 1:00pm — No Comments

Enterprise-level CRM view?

Which CRM can provide a full "Enterprise View" of a multi-rooftop, multi-location dealer group?

In ONE screen, I want to see how the floor traffic, phone calls, and Internet leads are doing at any location and/or for any make. An executive summary for the GM/Principal.

Who on here can provide that?



Added by Keith Shetterly on March 26, 2010 at 8:51am — 4 Comments

Social Media is Permission Marketing and Permission Selling

I actually got Seth Godin to review this short article here below for me, and he gave some positive feedback (that should tell you how small the world is in the Internet Age, since I cold-emailed a famous author and he wrote back!). It's a few pages on how to look at the articulation of his ground-breaking "Permission Marketing" and the evolution to "Permission Selling" in terms of the Internet and especially modern Social Media. I thought some of the thinkers on here might enjoy…


Added by Keith Shetterly on March 23, 2010 at 9:00am — 7 Comments

The Elephant in the Showroom

We’ve heard the complaints about salespeople for years—if not for decades, if you’ve been around long enough in the car business—concerning how they mishandle the phone, the floor ups, the follow-up, the sale, the close, etc. And more how, nowadays, they mishandle the Internet leads, the emails, and so forth. Even though we “train, train, train!” Right? The truth: The “Elephant…


Added by Keith Shetterly on March 12, 2010 at 9:00am — 5 Comments

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