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Keith Shetterly's Blog – February 2011 Archive (10)

From the Weeds of the Internet: A Challenge to the ADM Membership!

I have written before that I see a "Digital Divide" (see my blog) of dealers who "get" the Internet and those who don't.  I have a challenge for our members to help us out with that--but, first, here's the background:


I read another post on another site today that made me think it's not just a "Digital Divide" but is also an issue like this:  We have many dealers who are "urban" to the internet, seeing the benefits of websites, SEO, PPC, social media, reputation management,…


Added by Keith Shetterly on February 23, 2011 at 11:01am — 3 Comments

When Drama Becomes the Bomba!

What is a personal reputation?  It's in everybody ELSE's head.  You don't own it.  However you try and shape it, you try and maintain it, and you try and make it your own, you will forever rely on others to host your personal reputation.


And the personal reputation of a ground-breaking person (Columbus, Einstein, King, etc.) is much more forgivable than that of a person who comes along later but has public issues (J. Edgar Hoover, McGovern, Nixon, etc.).  And the Cult of…


Added by Keith Shetterly on February 22, 2011 at 7:30pm — 10 Comments

A Free Phone Skills Training Doc . . .

Hi, thought I'd add value by sharing my "Thanks For Calling" phone training document here (link below).  If it doesn't stand alone enough to be clear, please email me here.  I hope it's useful!






Added by Keith Shetterly on February 18, 2011 at 11:15am — No Comments

Sales in Charge of Marketing Loses Money--So Why is it that Way at Your Dealership?

If your dealership still has sales in charge of the marketing department, you’re absolutely losing money via sales—because sales departments do NOT understand the modern marketing function.  In the old days, sales managers worked the newspaper ads a couple of times a week and made commercials—sometimes of themselves!—for TV and radio, and did some direct mail pieces. …


Added by Keith Shetterly on February 18, 2011 at 7:00am — 4 Comments

The BlackHole of Lost Internet Sales

Who Services Internet Sales Leads When Your Internet Salespeople are Busy with Customers?


What happens to your dealership’s Internet lead…


Added by Keith Shetterly on February 17, 2011 at 12:00pm — 2 Comments

Speed Wins: Making the Most Sales from Vehicle Internet Leads

For online vehicle sales, the Internet is the modern incarnation of the old saying “the early bird gets the worm.”  Customers will come to the dealership of the first salesperson answering quickly and effectively to their needs. Are you that dealership and salesperson?  You need to be if you want the most sales.

To respond the quickest, you need the right processes and…


Added by Keith Shetterly on February 15, 2011 at 8:59am — No Comments

Bricks Without Straw?

Does your GM know the car biz from twenty years ago like the back of his hand but reaches for an Internet Manager or eCommerce Director whenever there’s an Internet problem?   And is that person he reaches for . . . you?  And is getting approved training, website upgrades like chat, a good CRM and processes, etc. impossible, yet sales are down and it’s all your…


Added by Keith Shetterly on February 14, 2011 at 8:30am — 6 Comments

Happy Valentines and Moving On!

Happy Valentine's Day, and this is just a short FYI blog that I'm moving on from my current consulting gig at the dealership.  I held the title "eCommerce Director" over three years (14 makes, three locations), but as some of you already know I have reached an amicable parting of the ways with the current regime there as of this Friday 2/18/2011.

My new gig will be announced shortly, but it will include both my own company and continuing my own consulting--so keep me in mind if you…


Added by Keith Shetterly on February 14, 2011 at 7:30am — 4 Comments

The Digital Divide - Thoughts from NADA 2011

There I was having a great discussion at NADA with some high-powered folks in the digital realm, when I realized that they didn’t get something very important:  Many dealers are not “leading edge” for Internet sales and marketing.  Nor are they anywhere near the edge, for that matter, evidenced by some "what the &^%$! did he say??" Tweets to ADM during some of…


Added by Keith Shetterly on February 8, 2011 at 10:00am — 2 Comments

From the Mouse Click to the Driver’s Seat!

Dealer floor traffic has tracked steadily downward since 1995, while Internet shopping has concurrently risen—and that drop in floor traffic and rise in Internet shopping has dramatically sharpened in both directions since 2005.  So, in the last six years, shoppers have confirmed that if you’re waiting for the “UP Bus” and watching the…


Added by Keith Shetterly on February 2, 2011 at 11:00am — No Comments

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