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Keith Shetterly's Blog – January 2013 Archive (2)

Sex Sells, Stupid!

I am always amazed at people boiling down booth bait, CarDoll, etc. to "sex sells, stupid".  Instead of that quick and shallow answer, let's think a minute or two.  About where we work.  And who we work with.

When women started working at dealerships in capacities other than the receptionist, how long do you think the nudie calendars stayed up?  A while.  And then one…

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Added by Keith Shetterly on January 30, 2013 at 4:30pm — 16 Comments

The Good Ol’ Boy Network (GOBN) Limits Dealer Success

The Good Ol’ Boy Network (GOBN) of the car business limits us in how we apply experienced and/or capable people, how we run our dealership’s business, and in how we approach women in this business for everything from ownership, to manager spots, to sales positions. And, by doing all that, limits our success.  And our profitability.  Let me tell you my own experience with the…

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Added by Keith Shetterly on January 28, 2013 at 7:15am — 26 Comments

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