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Keith Shetterly's Blog – January 2011 Archive (2)

One Piece at a Time: Johnny Cash Made Fun of our Dealer Marketing Long Ago!

Marketing for dealerships:  The question is, how do you put it all together?  Do you have a plan for it all and staff to run it at your dealership?  Or are you still making ad hoc decisions to juice up a month with something like a saturation direct mail piece?  Or maybe send some chitzy mailer with a service coupon?  Or even a last-minute email blast to get folks in?  Or…


Added by Keith Shetterly on January 24, 2011 at 10:00pm — No Comments

Coordinated Marketing -- Bang for the Buck!

I'm now the "Coordinated Marketing" editor at ADM, so here is the vision of "Coordinated Marketing" in action:  An in-market email blast recipient visits the dealer's Holiday Gift Card site via the link provided in the email and downloads a certificate to receive a $300 gift card with purchase of any new car at your dealership within the next five days. While at the site, he/she also sees on the certificate site a link to a funny video you provided on your…


Added by Keith Shetterly on January 16, 2011 at 6:30am — 2 Comments

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