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Jeffrey Schwartz's ADM Blog (6)

SureSale Makes it Easy to Get Into the Booming Certification Market

Get In Early and Now… the Market Won’t Wait for You!

 

November was the strongest November for CPO (Certified Pre-Owned) sales – ever! This continues a string of records in the CPO market, including the best October ever last month, according to Autodata.1 And what we are seeing at SureSale reflects this surge, with the new category of certified vehicles that SureSale covers (the millions of vehicles that fall outside the…

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Added by Jeffrey Schwartz on December 12, 2012 at 10:26am — No Comments

Hurricane Sandy Leaves a Trail of Destruction Along the Northeast –What Place Does the Auto Industry Have in its Recovery?

Natural disasters are often referred to as catastrophic for a reason - the sheer nature of their damage is not limited to a ripple effect but a flat out splash - covering individuals, infrastructure, businesses, and more. Hurricane Sandy has passed, but many northeast residents are still without basic supplies, while others may have lost their homes, businesses, cars, and more.

It is estimated that the damage from the superstorm will…

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Added by Jeffrey Schwartz on November 20, 2012 at 9:57am — No Comments

New-vehicle Sales Up, but Margins are Squeezed: Enter CPO, Bringing New Profits to All!

If there is a bright spot in the economy these days, it’s the auto industry.

 …

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Added by Jeffrey Schwartz on August 27, 2012 at 4:00pm — No Comments

Is Certified the New “Organic?”

 Like ‘natural’ food labels, has the overuse of ‘certified’ lost its power in the used car market?

 

Once upon a time, a label of ‘natural’ on food products… or anything else, conjured up images of health and purity and assurances that the product was pesticide and chemical-free – but today, with all things natural in vogue and not a standard or regulation in place, the label has suffered from over-exposure and it has become a far less meaningful brand tool for the food…

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Added by Jeffrey Schwartz on May 22, 2012 at 3:08pm — No Comments

As Is is No More: It’s Gone the Way of the Edsel

‘As Is’ – two words that can cover a multitude of vehicle sins and serve to instantly put the buyer on the alert. The time has come to send ‘As Is’ to the scrap heap and switch the tone at the used car dealership from ‘Buyer Beware’ to ‘Buyer Be Sure’ so that dealers can sell with more confidence, move vehicles faster – and at greater value – and so that consumers can buy with peace of mind.





Not so long ago, ‘As Is’ was just the way it was for the…

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Added by Jeffrey Schwartz on March 5, 2012 at 3:55pm — No Comments

Bridging the Multi-Billion Dollar Certification Gap

There is a huge ‘certification’ gap in our industry that represents a potential loss of billions of dollars by used car dealers.



Consider: over 35 million used cars were sold last year, but fewer than 2 million of them were certified by OEM-sponsored programs. This is a stunning fact given that consumers are willing to pay, on average, a 12-27% premium on a certified vehicle.



Let’s add the numbers up: the average cost of a used…

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Added by Jeffrey Schwartz on December 12, 2011 at 8:09am — No Comments

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