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Jeff Wardwell's Blog – June 2013 Archive (1)

Why is your used car department selling timing belts?

It’s not uncommon for digital marketing at the dealership to give primary focus to vehicle sales processes and practices and for the most part ignore service and parts departments.  The reality is that more and more of your customers are online and touching all of the dealership’s departments.  The frequent strategy for addressing these divergent points of communication is like the story of the blind men and an elephant.  A group of blind men touch an elephant to learn what it is like.  The…

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Added by Jeff Wardwell on June 5, 2013 at 10:11am — No Comments

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