Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Stephanie Young's Blog – July 2011 Archive (18)

Team Building as the Coaching Manager

The sport that so many predicted I would excel at due to my size was actually the sport where I floundered.  When it came to the hardwood, the only skill I had was shooting free throws.  My coaches could have just given up on me and focused their attention on the superstars on the team, but instead they invested time and energy into the one thing I could do well.  In place of teaching me…

Continue

Added by Stephanie Young on July 28, 2011 at 6:30am — No Comments

Creative Approach to Become Liked on Facebook

The Manus Group is not exactly a highly recognized brand like Toyota or Chevrolet.  You might be in the same boat or your might just want to stand out from the other name brand dealer down the street.  Social Media Marketing is about standing out and being popular.  Yes, it takes us all back to those high school days where some…

Continue

Added by Stephanie Young on July 27, 2011 at 7:30am — No Comments

Fixing by Feeling Your Way

In a previous blog, I told a story about my father being deaf and how this becomes a superpower for him in business.  (To read more on this back story, please visit “Seeing What People Say”)  I had no idea what a gift my father had given me during my childhood until I became a…

Continue

Added by Stephanie Young on July 26, 2011 at 6:00am — 9 Comments

Seeing What People Say

The subject of body language keeps popping up in my life of late.  As a result, I have spent some time dwelling on the connection between body language and the work place.  Personally and professionally, we often hear the words, “Don’t judge a book by its cover.”  This statement has more to do with quick judgments made on physical appearances than body language.  Reading someone’s body…

Continue

Added by Stephanie Young on July 21, 2011 at 7:00am — No Comments

The Who, What, When, Where and How of Social Media Marketing Planning

Social Networking has transformed from a way that college kids could keep in touch to a main stream tool for capitalism.  Social Media is one of the newest tools available to the global economy as more and more businesses are adopting Social Media Marketing Plans.  With an audience of over 500 million users, Social Media has become the platform for engaging with clients and prospects on a…

Continue

Added by Stephanie Young on July 20, 2011 at 7:00am — No Comments

Meltdown Management

As a sales manager, I hosted a daily sales meeting like every good sales manager should.  Like all good salespeople do, the sales team would come to the meeting with their list of “should-haves” and “could-haves” if only “blah-blah” was true.  This would often take the wind right out of my…

Continue

Added by Stephanie Young on July 19, 2011 at 6:30am — No Comments

Sales Staff Recruiters: Don't Spoil the Apple Barrel

“What is the number one challenge most dealers have with improving profits?”  1) Employee Turnover, 2) Capital, 3) Inventory, 4) Process, and 5) Recruiting Talent.  Of those polled, 30% answered “Recruiting Talent”.

It is not rocket surgery (it is easier to build a rocket than trouble shoot and repair one) as to how talent affects the dealership’s bottom line.  What puzzles me is…

Continue

Added by Stephanie Young on July 14, 2011 at 8:00am — No Comments

Fixing Template Emails to Get Results

I remember as a child my mother sitting us kids down after a holiday or birthday to write handwritten thank you notes for any gifts we had been given.  It was a chore that as a child I found little value and a whole lot of grief in participating.  As an adult, I have learned that it is the little things in life that make an experience memorable.

 

We all have mailboxes full…

Continue

Added by Stephanie Young on July 12, 2011 at 6:30am — No Comments

Management and Sales Performance Training: Embracing Boredom

It does not happen often, but sometimes I find myself bored.  This week I find myself working remotely with my toes in the sandy.  Without the distractions of the office, I am actually finding myself completing my normal task list with time to be bored.  So how does someone who is usually as busy as a bee handle boredom?  I have learned to embrace this simple and rare luxury as a gift to…

Continue

Added by Stephanie Young on July 11, 2011 at 6:30am — No Comments

Transitioning the Social Networking Relationship into Making the Sale

The first step to Social Networking suicide is to use this media as a place to make the sale.  Social Networking is a relationship building network and not the shopping network.  A network when used as a verb is defined as: to cultivate people who can be helpful to one professionally, especially in finding employment or moving to a higher position.  With this in mind, a Social Network is…

Continue

Added by Stephanie Young on July 7, 2011 at 6:30am — No Comments

Social Networking as a Business Development Tool

Marketers are experimenting with using the Social Networking sites for proactive marketing through building targeted niche networks and business development communities.  As a result, Social Networking has become as much a part of…

Continue

Added by Stephanie Young on July 6, 2011 at 9:00am — No Comments

Making a Difference: Sales Performance Training Lesson

If the world was devoid of you, what would it be like and contrast that with if you were the whole world?  Which do you think would be the better place?

The above question was something that passed through my busy brain one night as I prepared for duty the next day at the office.  It seemed like an interesting way to keep my mind busy and off any…

Continue

Added by Stephanie Young on July 6, 2011 at 9:00am — No Comments

Opening the Lines of Communication through Social Media

During a sales meeting, the question of why the company no longer has a stock pile of tri-fold brochures to hand out to potential clients came up.  I scratched my head and looked puzzled, since we have not used a single tri-fold brochure in over a year.  As a company, we moved away from outdated marketing tools and adopted high tech and interactive tools to meet the requests of our…

Continue

Added by Stephanie Young on July 5, 2011 at 8:00am — No Comments

Standing at a Crossroad and Finding The Sum of You in Three Words

There are forks in the road in everyone’s lives.  The pathway we choose when faced with at fork can sometimes dramatically alter our journey.  I stood at one of those forks when I was invited to participate with The Landmark Forum.  I heard about the cult rumors about this organization, but…

Continue

Added by Stephanie Young on July 5, 2011 at 7:00am — No Comments

The Seven Horsemen of the Recovery

Hold your horses!  We might just be in jeopardy of a recovery breaking out!!!

 

After two years of struggling and scratching, there is a glimmer of light at the end of the tunnel for the automotive industry as the Seven Horsemen of the Recovery have been spotted in cities and towns across the United States.  Below is a brief description of each of the Seven Horsemen of the…

Continue

Added by Stephanie Young on July 1, 2011 at 10:30am — No Comments

Sheep, Sheepdogs and Wolves-Leadership Lessons from the Flock

As an invited guest to the NAS Pensacola National Naval Aviation Museum, I had the honor of attending the "winging" of a group of young aviators.  Rear Admiral Mark Vance was the guest speaker to address this assembly of recently graduated Navy and Marine aviators with a welcome to the fleet speech.  I found myself feeling like I too was being given a "charge to order on the…

Continue

Added by Stephanie Young on July 1, 2011 at 10:30am — 2 Comments

Traveling Planning as a Roadmap for Success

This year, I made a trip to Japan, which was a year long adventure in coordinating and planning with a group of college buddies.  Despite a tragic earthquake and tsunami followed by a real nuclear threat, we continued to plot and chart our big adventure.  It was during all this adjusting,…

Continue

Added by Stephanie Young on July 1, 2011 at 7:00am — No Comments

Perception is a Powerful Force

In real estate it is location, location, location.  In the retail sales world, it is perception, perception, perception.  Every one of your consumers wants to have a individualize experience when doing business with your organization.  I like to call it the “Disney” experience since Disney has set the benchmark in customer service.  It…

Continue

Added by Stephanie Young on July 1, 2011 at 6:30am — No Comments

Monthly Archives

2014

2013

2012

2011

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

1. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service