Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Stephanie Young's ADM Blog (75)

Auto Sales Training: Building Human to Human Transactions

It’s unfortunate that so many members of the automotive industry when approached with a genuine request to be of assistance, are prone to wondering  “ What do you want from me?” or “What are you selling?”  I blame the all too common and frequent hidden agendas that often occur in B2B and B2C interactions.

We already understand that a single loyal…

Continue

Added by Stephanie Young on July 14, 2014 at 10:04am — No Comments

The Recruiting Campaign-Brand Image Correlation

In most markets, those seeking jobs are also those buying your goods and services.   So how should companies engage with these candidate/consumers while navigating changes in shifting age demographics, new recruiting tools and the desire for a strong positive candidate centric recruiting experience?

Here are four tips to improving your…

Continue

Added by Stephanie Young on July 8, 2014 at 7:13am — No Comments

Don’t Tarnished Your Brand with Bad Recruiting

DIY recruiting campaigns can be cumbersome and time consuming, but it can also put a strain on your company image.  There is a growing chasm between company and candidate satisfaction with recruiting…

Continue

Added by Stephanie Young on July 7, 2014 at 7:50am — No Comments

Creating Red Carpet Customer Service

There are probably a thousand reasons or more that customer service and retention is a valuable automotive sales training topic, but here are just nine that affect all industries that should get your attention.

 

1 .   86% of buyers will pay more for a better customer experience. But only 1% of customers feel that vendors consistently meet their expectations. (CEI…

Continue

Added by Stephanie Young on May 20, 2014 at 9:25am — No Comments

Part 2: Automotive Recruiting Tips for Attracting Young Talent

Transparency is critical to Generation Y and it starts with the job posting.  Dealerships should consider posting information regarding employment directly on dealership websites to include details on job responsibilities and expectations, compensation and benefit plans,…

Continue

Added by Stephanie Young on May 7, 2014 at 8:00am — No Comments

Part 1: Automotive Recruiting Tips for Attracting Young Talent

One of the retail automotive industry’s greatest challenges is attracting educated and young talent.  Most career seeking university graduates overlook the automotive industry when considering employment.  Their distaste for the automotive retail industry is typically fueled by negative thoughts about long work…

Continue

Added by Stephanie Young on May 6, 2014 at 8:30am — No Comments

Sales Training: Building Relationships on Social Media

Rejection is part of the sales professional experience, but selling is a personal experience for both the salesperson and the buyer.

Long sales cycles, endless follow ups via email and phone and no-after-no cannot only be brutal on the morale of a salesperson; it is often not much fun for the buyer…

Continue

Added by Stephanie Young on April 29, 2014 at 9:10am — No Comments

Automotive Management Training: Recycling Your Perspective

 Perfection is unsustainable, while personal progress is obtainable.

Stay green and let yourself grow!

When someone claims to be “green”, what first comes to your mind?  They are making an effort to reduce their carbon foot print on mother earth?  Maybe they are a vegetarian?  Or they are actively recycling?

When I hear the…

Continue

Added by Stephanie Young on April 22, 2014 at 7:30am — No Comments

Automotive Sales Training: Three Strikes and You are In!!!!

Both automotive management and…

Continue

Added by Stephanie Young on April 8, 2014 at 8:30am — No Comments

Winning Teams Recruit and Train



Let's Play Ball!!!

Wikipedia defines "Teamwork [as] the capability to comprehend and recognize the diverse strengths and abilities in a group setting and then applying them to one final solution The concept has spread from the world of sports where it is well known and accepted, to business, so much so that it is in danger of being considered by some as an empty buzzword, or a…

Continue

Added by Stephanie Young on March 31, 2014 at 11:00am — No Comments

Management, Service & Automotive Sales Training: Bringing Value

"You don't get paid for the hour.  You get paid for the value you bring to the hour.” 

~ Jim Rohn

Recently, I had a day in which the time seemed to sit still.  I glanced at the clock for the tenth time and it was only 1:30pm.  How could this…

Continue

Added by Stephanie Young on March 10, 2014 at 8:30am — No Comments

Automotive Sales Staff Recruiting Time Management Plan

Automotive management tasked with the job of recruiting car sales people in addition to their other duties, often find themselves underachieving in terms of production. …

Continue

Added by Stephanie Young on March 6, 2014 at 6:00am — No Comments

Automotive Sales Training: Dressing for Success

Part of my life was spent in Southeastern Oklahoma.  I remember teenage boys coming to the ranch dressed in their "good jeans" with a tucked-in "nice shirt" and driving their daddy's "dress truck".  The purpose was to show my aunties and uncles, that they were gentlemen and worthy of the responsibility of the social company of the young…

Continue

Added by Stephanie Young on March 4, 2014 at 8:30am — No Comments

Relationship Building is the Key to Sales Success

I love going out to dinner when the wait staff remembers me and greets me like a friend.  The looks on my guest’s faces are priceless!!!  Everywhere I go; it seems the red carpet is waiting on my arrival.   Even my friends are eager to join me because via association they too get special treatment.  So, how did I earn my VIP status?  It was easy.  I just…

Continue

Added by Stephanie Young on February 18, 2014 at 10:00am — 3 Comments

Automotive Sales Staff Impact American Progress

We all must remember, nothing happens in our economy until something is sold!!!   The selling of goods and services is the driving force behind our economy.  Taxes are collected when something is sold, providing the funds necessary for Government Services.  Ideas are just dreams until those products and services on sold in the market.  Factories and their production have…

Continue

Added by Stephanie Young on February 17, 2014 at 8:00am — No Comments

Auto Sales Training: Communicate with Impact

Sales letters are important tools for interactive marketing, lead generation and nurturing sales opportunities.  In the age of digital marketing, usually one of the earliest experiences a potential consumer will have with an organization is some impersonal written for the masses word format.

Selling is like dating.  Imagine you are on a first date; would…

Continue

Added by Stephanie Young on February 13, 2014 at 8:00am — No Comments

Sales Training: Diplomatic Immunity from Unreasonable Expectations

Recently, I was asked to make an appearance as Ms. Florida Forestry Queen.  Unfortunately there was no clear leadership and miscommunications abounded.  Even the day of the event, it was not clear what was going to transpire.  I tried to be prepared for anything.   After the event, I received this…

Continue

Added by Stephanie Young on February 6, 2014 at 11:00am — No Comments

Getting Smart About Automotive Sales Staff Recruiting

Sometimes our focus on growing profits can lead us to make decisions that have us working harder and not smarter. For example, cutting corners in regards to recruiting and training sales personnel. The fear of loss of investment if the employee leaves, can spiral into an evolving sales team in which more and more members lack the…

Continue

Added by Stephanie Young on January 28, 2014 at 7:30am — No Comments

Do You Have Leaders or Bosses Driving Organizational Success

There is no mystery in the concept that the happier employees are, the more productive they are, resulting in greater profits for your organization.   Read the below descriptions for a leader and a boss and determine what is the driving force in your dealership.

 

Leaders are people that are responsible for…

Continue

Added by Stephanie Young on January 23, 2014 at 7:30am — No Comments

We All Have a Dream

On August 28, 1963 in front of Lincoln Memorial in Washington D.C., Martin Luther King Jr. delivered a speech that became a pivotal turning point in U.S. history.  What made Dr. King’s dream a reality was his literally devotion to being in action.  He acted despite adversity, ridicule and criticism.  His thoughts and opinions were not popular and were considered not acceptable at the…

Continue

Added by Stephanie Young on January 20, 2014 at 7:00am — No Comments

Monthly Archives

2014

2013

2012

2011

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service