Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
An ideal sales team of veteran salespeople would allow each dealership to maximize revenue. In reality, sales…Continue
Added by Stephanie Young on August 4, 2014 at 8:44am — No Comments
It’s unfortunate that so many members of the automotive industry when approached with a genuine request to be of assistance, are prone to wondering “ What do you want from me?” or “What are you selling?” I blame the all too common and frequent hidden agendas that often occur in B2B and B2C interactions.
We already understand that a single loyal…Continue
Added by Stephanie Young on July 14, 2014 at 10:04am — No Comments
In most markets, those seeking jobs are also those buying your goods and services. So how should companies engage with these candidate/consumers while navigating changes in shifting age demographics, new recruiting tools and the desire for a strong positive candidate centric recruiting experience?
Here are four tips to improving your…Continue
Added by Stephanie Young on July 8, 2014 at 7:13am — No Comments
DIY recruiting campaigns can be cumbersome and time consuming, but it can also put a strain on your company image. There is a growing chasm between company and candidate satisfaction with recruiting…Continue
Added by Stephanie Young on July 7, 2014 at 7:50am — No Comments
There are probably a thousand reasons or more that customer service and retention is a valuable automotive sales training topic, but here are just nine that affect all industries that should get your attention.
Added by Stephanie Young on May 20, 2014 at 9:25am — No Comments
Transparency is critical to Generation Y and it starts with the job posting. Dealerships should consider posting information regarding employment directly on dealership websites to include details on job responsibilities and expectations, compensation and benefit plans,…Continue
Added by Stephanie Young on May 7, 2014 at 8:00am — No Comments
One of the retail automotive industry’s greatest challenges is attracting educated and young talent. Most career seeking university graduates overlook the automotive industry when considering employment. Their distaste for the automotive retail industry is typically fueled by negative thoughts about long work…Continue
Added by Stephanie Young on May 6, 2014 at 8:30am — No Comments
Long sales cycles, endless follow ups via email and phone and no-after-no cannot only be brutal on the morale of a salesperson; it is often not much fun for the buyer…Continue
Added by Stephanie Young on April 29, 2014 at 9:10am — No Comments
When someone claims to be “green”, what first comes to your mind? They are making an effort to reduce their carbon foot print on mother earth? Maybe they are a vegetarian? Or they are actively recycling?
When I hear the…Continue
Added by Stephanie Young on April 22, 2014 at 7:30am — No Comments
Added by Stephanie Young on April 8, 2014 at 8:30am — No Comments
Wikipedia defines "Teamwork [as] the capability to comprehend and recognize the diverse strengths and abilities in a group setting and then applying them to one final solution The concept has spread from the world of sports where it is well known and accepted, to business, so much so that it is in danger of being considered by some as an empty buzzword, or a…Continue
Added by Stephanie Young on March 31, 2014 at 11:00am — No Comments
"You don't get paid for the hour. You get paid for the value you bring to the hour.”
~ Jim Rohn
Recently, I had a day in which the time seemed to sit still. I glanced at the clock for the tenth time and it was only 1:30pm. How could this…Continue
Added by Stephanie Young on March 10, 2014 at 8:30am — No Comments
Added by Stephanie Young on March 6, 2014 at 6:00am — No Comments
Part of my life was spent in Southeastern Oklahoma. I remember teenage boys coming to the ranch dressed in their "good jeans" with a tucked-in "nice shirt" and driving their daddy's "dress truck". The purpose was to show my aunties and uncles, that they were gentlemen and worthy of the responsibility of the social company of the young…Continue
Added by Stephanie Young on March 4, 2014 at 8:30am — No Comments
I love going out to dinner when the wait staff remembers me and greets me like a friend. The looks on my guest’s faces are priceless!!! Everywhere I go; it seems the red carpet is waiting on my arrival. Even my friends are eager to join me because via association they too get special treatment. So, how did I earn my VIP status? It was easy. I just…Continue
We all must remember, nothing happens in our economy until something is sold!!! The selling of goods and services is the driving force behind our economy. Taxes are collected when something is sold, providing the funds necessary for Government Services. Ideas are just dreams until those products and services on sold in the market. Factories and their production have…Continue
Added by Stephanie Young on February 17, 2014 at 8:00am — No Comments
Sales letters are important tools for interactive marketing, lead generation and nurturing sales opportunities. In the age of digital marketing, usually one of the earliest experiences a potential consumer will have with an organization is some impersonal written for the masses word format.
Selling is like dating. Imagine you are on a first date; would…Continue
Added by Stephanie Young on February 13, 2014 at 8:00am — No Comments
Recently, I was asked to make an appearance as Ms. Florida Forestry Queen. Unfortunately there was no clear leadership and miscommunications abounded. Even the day of the event, it was not clear what was going to transpire. I tried to be prepared for anything. After the event, I received this…Continue
Added by Stephanie Young on February 6, 2014 at 11:00am — No Comments
Sometimes our focus on growing profits can lead us to make decisions that have us working harder and not smarter. For example, cutting corners in regards to recruiting and training sales personnel. The fear of loss of investment if the employee leaves, can spiral into an evolving sales team in which more and more members lack the…Continue
Added by Stephanie Young on January 28, 2014 at 7:30am — No Comments
There is no mystery in the concept that the happier employees are, the more productive they are, resulting in greater profits for your organization. Read the below descriptions for a leader and a boss and determine what is the driving force in your dealership.
Leaders are people that are responsible for…Continue
Added by Stephanie Young on January 23, 2014 at 7:30am — No Comments