Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
I had a piece I wrote featured in Dealership Daily about my session at the upcoming Digital Dealer 21 conference in Las Vegas: Dealership Daily…Continue
Very cool of Edmunds to feature our store and my efforts to better (understand) and use the power of Social Media!
Raceway Ford uses Social Media
I am very excited to announce that I have joined the team at Raceway Ford, located at 5900 Sycamore Canyon Blvd. in Riverside, CA 92507! I will be working with the Internet Sales Team and also assisting with our digital marketing efforts and look forward to being a part of something absolutely amazing here! This energy of this store is electric and everything is set for this ship to take off, watch as we…Continue
Added by Mike theCarGuy Correra on November 9, 2013 at 1:44pm — No Comments
Google Voice for Car DealersContinue
Whats the ROI of a great attitude? How do you measure the ROI of a culture in which #positive is a constant and not an afterthought? When focused on spreadsheets and reports, where does an enthusiastic and encouraging enviroment fit it to the analysis?
My Internet 'Direct Sales' Team accepted my challenge to "30 Days of Positivity' at the begining of April. We constistantly worked with each other…
I often get some ribbing about my efforts with Social Media and many times find myself defending my beliefs in the value of the time invested. I realize this business that I love so much is still pretty top heavy with dinosaurs so I mostly let it all roll off my back, although at times I think if I can ‘get it’ as a 40 something year old car guy with over 25 years at this why can’t my fellow managers have at least a LITTLE open mindedness to Social? Recently I had an experience that fully…Continue
Added by Mike theCarGuy Correra on March 28, 2012 at 1:15pm — No Comments
Sometimes I have to look for verification on a calendar that it is actually 2012 and not 1992, and while it shouldn’t still surprise me it continues to do just that when I am confronted with the extreme disconnect that still exists between the evolution of the car business…Continue