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Mike theCarGuy Correra's ADM Blog (5)

A new home for Mike theCarGuy :)

I am very excited to announce that I have joined the team at Raceway Ford, located at 5900 Sycamore Canyon Blvd. in Riverside, CA 92507! I will be working with the Internet Sales Team and also assisting with our digital marketing efforts and look forward to being a part of something absolutely amazing here! This energy of this store is electric and everything is set for this ship to take off, watch as we…

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Added by Mike theCarGuy Correra on November 9, 2013 at 1:44pm — No Comments

Using Google Voice to protect the privacy of my staff...

Google Voice for Car Dealers

For some time now I have dabbled with texting customers who requested information online and although the response has always been great I have…

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Added by Mike theCarGuy Correra on September 7, 2013 at 12:00pm — 5 Comments

The ROI of Positivity :)

Whats the ROI of a great attitude? How do you measure the ROI of a culture in which #positive is a constant and not an afterthought? When focused on spreadsheets and reports, where does an enthusiastic and encouraging enviroment fit it to the analysis?

My Internet 'Direct Sales' Team accepted my challenge to "30 Days of Positivity' at the begining of April. We constistantly worked with each other…

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Added by Mike theCarGuy Correra on May 2, 2012 at 9:17am — 1 Comment

How I used Twitter for an awesome customer experience...

I often get some ribbing about my efforts with Social Media and many times find myself defending my beliefs in the value of the time invested. I realize this business that I love so much is still pretty top heavy with dinosaurs so I mostly let it all roll off my back, although at times I think if I can ‘get it’ as a 40 something year old car guy with over 25 years at this why can’t my fellow managers have at least a LITTLE open mindedness to Social?  Recently I had an experience that fully…

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Added by Mike theCarGuy Correra on March 28, 2012 at 1:15pm — No Comments

I just need to rant a minute here...

Sometimes I have to look for verification on a calendar that it is actually 2012 and not 1992, and while it shouldn’t still surprise me it continues to do just that when I am confronted with the extreme disconnect that still exists between the evolution of the car business…

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Added by Mike theCarGuy Correra on February 11, 2012 at 8:30pm — 29 Comments

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