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Tom Gorham's Blog – November 2011 Archive (4)

21 Keys To A Happy Life

Yesterday, one of our sales managers passed this around to everyone at the dealership.  Just as it was pertinent to our work environment, I wanted to pass it on because it's relevant in every aspect of what we do... even here on ADM.  Hope you don't mind.



21 Keys To A Happy Life



1. Compliment three people a day.

2. Watch a sunrise.

3. Be the first to say “Hello”.

4. Live beneath your means.

5. Treat everyone as you want to be…

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Added by Tom Gorham on November 30, 2011 at 9:38am — No Comments

From the Trenches - Eyes Wide Open



It seemed really simple to me.  So in trying to make others understand, I wrote this great paper where I illustrated the idea, dissected it piece by piece, and gave step-by-step instructions as to how to make it work with detailed justifications and cost analysis each…

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Added by Tom Gorham on November 29, 2011 at 7:30pm — 11 Comments

From the Trenches - Remembering Johnny Walker

 

It was 1978 in Ohio and I was a new car salesman.  I was selling Chrysler Imperials and New Yorkers at a time when there was an energy crises.  It was tough and I would not last long.  But I learned something during that short time in the car business.

There was a fella, much older than I, but younger than I am now.  His name was Johnny Walker (I do not lie).…

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Added by Tom Gorham on November 20, 2011 at 1:00pm — 8 Comments

From the Trenches - a letter from me to the troops

I don't normally mention my dealership by name... but it's not that I am not proud of it.  It's out of courtesy and the fact that ADM is my personal venue, not that of my dealership.  But today I would like to share an email I sent to the troops of my dealership.  It is heartfelt and sincere.  And it applies directly to Digital Marketing.

 

To all managers and sales staff:

In case you have any illusions about today's car marketing by your dealership, you must…

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Added by Tom Gorham on November 15, 2011 at 5:00pm — 23 Comments

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