Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Tom Gorham's Blog – October 2011 Archive (7)

Have you seen this wizard?

 

I spend much of my spare time on this site, Automotive Digital Marketing.  I don't do this when I am at work in my dealership.  I do this on my own time because it is my recreation; because I love what I do in my career, it seems to roll over into my personal life.

I want to thank the man who entered my life through Digital Dealer Magazine some years ago as a…

Continue

Added by Tom Gorham on October 31, 2011 at 7:35pm — 2 Comments

From the Trenches - What To Do About A Bad Review

What To Do About A Bad Review

We’ve all talked about bad reviews and what to do about them. The consensus is that you answer them in a constructive way that shows others that you are concerned about an unhappy customer.

Asking that customer to contact you shows you are ready to try and find a solution to…

Continue

Added by Tom Gorham on October 27, 2011 at 10:00am — 74 Comments

The unprecedented shift that will change the marketing world

 

By Lori Luechtefeld, iMedia Connection

"We spend the majority of our time interacting with others, but as marketers we constantly speak the wrong language to the wrong person...

The media revolutions of the past -- moveable type, transmitted wire communications, recordable media, television -- were based either on one-to-one or one-to-many communications. Furthermore, they were expensive to get involved with and had to be regulated by government bodies. The internet,…

Continue

Added by Tom Gorham on October 19, 2011 at 6:58pm — No Comments

From the Trenches- When Less is Better

 

Do you want less visitors to your website? Do you want fewer leads? Do you want less “Likes” on your Facebook fan page? Probably not, but here’s why you might.



1. You have high volume and high bounce rate on your website.

2. You’re attracting the wrong people for the wrong reasons.

3. You’re getting time-wasting leads that don’t and won’t convert to sales.

4. You’re not prepared to deal with a high volume of leads.

5. Facebook fans like a game on your…

Continue

Added by Tom Gorham on October 16, 2011 at 10:30am — 5 Comments

To-Dos, Tasks, and Reminders... or Opportunities?

Another manager asked me, "What's Tommy up to today?" I looked up and said, "I'm working on my tasks." He replied with a sigh, "Yeah, they never go away, do they?"



I started to agree with him and then thought about it and told him, "They're not supposed to."



All CRM systems have what they call "To-Dos" or "Tasks" or "Reminders". They sound like such a chore. It's like my wife's to-do list or reminding me that I promised to clean the garage this weekend. I hear many… Continue

Added by Tom Gorham on October 13, 2011 at 8:10am — No Comments

An Ode to Jim Zieglar and Living at Warp 5





I no sooner got back to Chicago from Digital Dealer 11 in Las Vegas, than I took off with my family to a campground in Indiana where I had no Internet… no Smart Phone… no electronics! What an absolute turnaround!



We had a pre-reserved cabin in the middle of a great forest within 200 yards of a dock with rowboat and a grand lake. So peaceful and so…

Continue

Added by Tom Gorham on October 11, 2011 at 3:00pm — No Comments

How Google Is Changing Our Memory

 

Information at your fingertips... literally.  It's not just Google, but Yahoo, Bing, Wikipedia and hundreds of other sites that offer everything from information to birthday reminders and business reviews that are changing the way we think, learn and remember.  We find information fast and forget it fast because it so easy to do.

I  love the graphic below that shows the effect of Google on the brain.  Thanks to Steve Olenski of SocialMediaToday (…

Continue

Added by Tom Gorham on October 8, 2011 at 4:48am — 3 Comments

ADM Blog Topics by Tags

Monthly Archives

2015

2014

2013

2012

2011

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

1. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service