Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I spend much of my spare time on this site, Automotive Digital Marketing. I don't do this when I am at work in my dealership. I do this on my own time because it is my recreation; because I love what I do in my career, it seems to roll over into my personal life.Continue
What To Do About A Bad Review
We’ve all talked about bad reviews and what to do about them. The consensus is that you answer them in a constructive way that shows others that you are concerned about an unhappy customer.
Asking that customer to contact you shows you are ready to try and find a solution to…Continue
By Lori Luechtefeld, iMedia Connection
"We spend the majority of our time interacting with others, but as marketers we constantly speak the wrong language to the wrong person...
The media revolutions of the past -- moveable type, transmitted wire communications, recordable media, television -- were based either on one-to-one or one-to-many communications. Furthermore, they were expensive to get involved with and had to be regulated by government bodies. The internet,…Continue
Added by Tom Gorham on October 19, 2011 at 6:58pm — No Comments
Do you want less visitors to your website? Do you want fewer leads? Do you want less “Likes” on your Facebook fan page? Probably not, but here’s why you might.
1. You have high volume and high bounce rate on your website.
2. You’re attracting the wrong people for the wrong reasons.
3. You’re getting time-wasting leads that don’t and won’t convert to sales.
4. You’re not prepared to deal with a high volume of leads.
5. Facebook fans like a game on your…
Added by Tom Gorham on October 13, 2011 at 8:10am — No Comments
I no sooner got back to Chicago from Digital Dealer 11 in Las Vegas, than I took off with my family to a campground in Indiana where I had no Internet… no Smart Phone… no electronics! What an absolute turnaround!
We had a pre-reserved cabin in the middle of a great forest within 200 yards of a dock with rowboat and a grand lake. So peaceful and so…
Added by Tom Gorham on October 11, 2011 at 3:00pm — No Comments
Information at your fingertips... literally. It's not just Google, but Yahoo, Bing, Wikipedia and hundreds of other sites that offer everything from information to birthday reminders and business reviews that are changing the way we think, learn and remember. We find information fast and forget it fast because it so easy to do.
I love the graphic below that shows the effect of Google on the brain. Thanks to Steve Olenski of SocialMediaToday (…Continue