Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
There’s been a lot of talk recently about the death of the Internet Department and the birth of the digital dealer. I certainly agree with this in principle as the Internet and digital technology have essentially become part and parcel to most retail industries. However in car dealerships, at least, there are issues that can’t be glossed over or treated lightly. These are issues of implementation.…
Added by Tom Gorham on September 22, 2011 at 5:47pm — No Comments
More than 8 years of content is uploaded to YouTube every day. That's more video content in one month than the three major US networks created in 60 years. YouTube is owned by Google, and Google is attaching "search" relevance to video. The following chart from SearchMetrics illustrates the most recent trends in search showing that video is dominating every other catagory. Dealership marketing would fall under "Shopping".…Continue
Today, Facebook announced their new "Subscribe" button that will allow users to see all updates, most updates, or just important updates from other users in their Newsfeed. It will even allow, if you choose, non-friends to receive your updates. I think this could have big implications for business pages. What do you think?
Added by Tom Gorham on September 14, 2011 at 5:30pm — No Comments
Added by Tom Gorham on September 14, 2011 at 10:09am — No Comments
Added by Tom Gorham on September 12, 2011 at 1:59pm — No Comments