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Tom Gorham's Blog – September 2011 Archive (6)

From the Trenches - The Unfortunate Truth About Dealer Reviews

One of the pioneers of gathering user input to utilize reputation as a selling tool for its members online was eBay. It was intended to steer the user away from sellers who might have given former buyers a bad or poor experience. It worked. Amazon institutionalized the idea. I loved it! I purchase from Amazon regularly and never purchase from anyone with less than a 5-star rating. I loved it … as a consumer.



I remember one day I saw an article by Ralph… Continue

Added by Tom Gorham on September 30, 2011 at 2:35pm — 34 Comments

From the Trenches – The Hybrid Internet Dept or Digital Dealer

 

There’s been a lot of talk recently about the death of the Internet Department and the birth of the digital dealer. I certainly agree with this in principle as the Internet and digital technology have essentially become part and parcel to most retail industries. However in car dealerships, at least, there are issues that can’t be glossed over or treated lightly. These are issues of implementation.…



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Added by Tom Gorham on September 22, 2011 at 5:47pm — No Comments

From the trenches - Where's the value of video?

More than 8 years of content is uploaded to YouTube every day.  That's more video content in one month than the three major US networks created in 60 years.  YouTube is owned by Google, and Google is attaching "search" relevance to video.  The following chart from SearchMetrics illustrates the most recent trends in search showing that video is dominating every other catagory.  Dealership marketing would fall under "Shopping".…

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Added by Tom Gorham on September 16, 2011 at 12:00pm — 5 Comments

Facebook announces new Subscribe button

Today, Facebook announced their new "Subscribe" button that will allow users to see all updates, most updates, or just important updates from other users in their Newsfeed.  It will even allow, if you choose, non-friends to receive your updates.  I think this could have big implications for business pages.  What do you think?

Read more at http://bit.ly/ne55Ze or read the announcement at http://on.fb.me/oeW27c

Added by Tom Gorham on September 14, 2011 at 5:30pm — No Comments

Google's aquisition of Zagat - What are the implications

User-generated content, customer reviews, Social Media.  Google has been snapping up properties or generating their own along these lines for some time now.  Zagat is restaurant reviews but this aquisition brings Google into the world of publishing.  What's their plan?  Will it affect the car industry eventually.  Read this interesting article by Rebecca Lieb at iMedia Connection.. http://www.imediaconnection.com/content/29963.asp

Added by Tom Gorham on September 14, 2011 at 10:09am — No Comments

‘Swarm and Herd’ Strategy to Improve Auto Dealership Social Media Results

Social media strategists Stone Meta Media tells auto dealers the key to creating Facebook fans and keeping them engaged in the dealership’s postings is a ‘swarm and herd’ strategy.…



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Added by Tom Gorham on September 12, 2011 at 1:59pm — No Comments

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