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Tom Gorham's Blog – August 2011 Archive (6)

All truth passes through 3 stages

One thing I have learned in the automotive Internet world over the past 13 years:

All truth passes through 3 stages.

  • First, it is ridiculed.
  • Second, it is violently opposed.
  • Third, it is accepted as being self-evident.

( A quote by Arthur Schopenhauer)

 

When I first started selling cars via the Internet, most ridiculed it saying, "You can't sell cars over the…

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Added by Tom Gorham on August 26, 2011 at 8:42pm — 5 Comments

Why I don't like Groupon or LIKE services

I have to preface this by letting you know that it is illegal in Illinois (my State) to use coupons in automotive sales.  But then again, coupons are available for Service and Parts.  So why would I not like Groupon for Service and Parts, and I suppose for Sales in States that allow it?

First, I see you deeply discounting something and then paying part of the leftovers to Groupon in order to bring in new customers, hoping to either upsell them or make them future customers.  Here's…

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Added by Tom Gorham on August 18, 2011 at 6:17pm — No Comments

Thankful for being an American

I was off work today to attend the swearing in of my wife Chrissy as a United States citizen. My step-son became a citizen automatically. I want to share this with you.



We had 135 people being sworn in from 39 different countries. They called them by country so you could see the individuals and where they came from. It was truly impressive. My wife was from the Republic of China and was there with 5 others from that same country.



The head of Immigration in Chicago gave a… Continue

Added by Tom Gorham on August 15, 2011 at 6:58pm — 2 Comments

The Winds of Change

We tend to think of change in the automotive business in isolated terms.  Some say the Internet has destroyed the automotive business.  Some embrace the changes and see opportunities.  But the changes we see everyday are something more than that.  They are truly universal and apply to all aspects of life.

 

The Internet has made global, local.  It has brought together people, ideas, and cultures from all over the world.  It has brought down governments.  Do you think your small…

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Added by Tom Gorham on August 14, 2011 at 2:26pm — 6 Comments

Welcome to the jungle baby

Aha!  Did you think it was going to be easy?  Marketing has disposed of several long-time venues such as newspaper,radio and TV advertising.  Sorry to see you go but.... you're gone.  Now you think you have a handle on this Google stuff, but Google keeps changing it.  What's that all about???

 

You told your Internet Manager to get on Facebook... got that covered, but it ain't doing no good.  Somehow, nothing seems to bring in the ROI.

 

What's this Push vs Pull…

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Added by Tom Gorham on August 10, 2011 at 9:04pm — 1 Comment

Social Media ROI - Are You Asking The Right Question

I've heard it said that everything is marketing.  Customer service is marketing, an employee's attitude is marketing, the appearance of your facility is marketing, and on and on.  I agree.

 

But is all marketing dependent upon an ROI?  How do you measure the ROI of free coffee in the waiting room (no small cost at today's prices)?  How do you measure the ROI of personnel attitude?  How do we measure the ROI of the appearance of your facility?  We all know those things are…

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Added by Tom Gorham on August 1, 2011 at 8:28pm — 2 Comments

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