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Tom Gorham's Blog – June 2012 Archive (5)

From the Trenches - Converting Lost Sales to Profits

 

Question #1: What if we had no departments in the dealership?  What if we had only areas of responsibility but all managers were paid on total store profits?  Do you think we would have greater communication and cooperation between what are now separate profit centers?…

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Added by Tom Gorham on June 29, 2012 at 11:00am — 6 Comments

From the Trenches - Dear Abby, Advice to the Aged Automotive Professional

I came across an article recently on LinkedIn called, "Selling Your Age As A Benefit. How Do You Make Your Most Effective Case During A Job Search?". (Blush) I have yet to read the article.  But a…

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Added by Tom Gorham on June 26, 2012 at 7:00pm — No Comments

From the Trenches - Should I Speak at AutoCon2012?

 

I am a firm believer that AutoCon2012 will be the biggest event of this year, eclipsing all others including the DigitalDealer Conference.  So when I received a request to submit a Speaker's submission, I was humbled and honored at the same time.  My first thought was, "What would I talk…

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Added by Tom Gorham on June 22, 2012 at 8:30pm — 8 Comments

From the Trenches - There are 5 Rs in ROI for Social Media

Many Social Media advocates see RED when asked about the ROI (Return on Investment) of Facebook, Twitter, YouTube, Blogs, Pinterest and other Social Media.  The question itself evokes the idea that if something doesn't produce short-term, immediate profits, it has no…

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Added by Tom Gorham on June 17, 2012 at 12:00pm — 14 Comments

From the Trenches - Why am I Here?

 

Just thought I would give you an update on my LinkedIn profile because it really defines me.  I began writing on ADM, not to become a superstar.  I came to share my experiences and reassure people who are going through the same experiences that they are worthy and, to me, they are superstars.

"18 years…

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Added by Tom Gorham on June 12, 2012 at 6:00pm — 11 Comments

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