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Tom Gorham's Blog – April 2012 Archive (4)

From the Trenches - Are you P-Interesting?

Well, here we go again.  Another up-start in Social Media to demand your time with no guarantee of ROI.

 …

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Added by Tom Gorham on April 27, 2012 at 1:00pm — 9 Comments

From the Trenches - Gorilla Pricing Online

Forget TrueCar - Look what we're doing to ourselves!





Is it real, or is it reputation busting material?



As I was surfing the web to see what my fellow dealers were doing, I noticed that some were beginning to put sale prices on new car inventory. This is what caught my eye. I have eliminated identifying features so as not to show the dealer.…

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Added by Tom Gorham on April 13, 2012 at 11:30am — 15 Comments

From the Trenches - Who do you want to be?

 

Nobody expects the average salesperson to be able to do what the guy in this video (Ken Beam) does, but this is why he is a top salesperson and gives his competitors a run for their money.  What are you doing to be competitive in this business? 

 

I don't know Ken personally but I believe Ken knows that the Internet is his gravy train. …

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Added by Tom Gorham on April 6, 2012 at 5:00pm — No Comments

From the Trenches - Ralph Paglia's "Fundamental" Presentation at DD12

 

I would never consider missing a presentation by Ralph Paglia when I am attending a conference where he is a speaker.  Having followed Ralph for years now, I appreciate the depth and detail of his knowledge and experience of the Internet side of the Automotive industry.

 

So I was determined to be there when Ralph presented what was…

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Added by Tom Gorham on April 6, 2012 at 11:30am — 9 Comments

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