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Tom Gorham's Blog – March 2012 Archive (4)

From the Trenches - You Are The Message




In The Beginning Was Word-of-Mouth Marketing.  It is now the Alpha and the Omega.

Prior to the Industrial Revolution, word-of-mouth was king.  But…


Added by Tom Gorham on March 30, 2012 at 9:34am — No Comments

From the Trenches - Digital Vendor – How do you sell your wares?

In the dealership, we are often besieged with vendors… today they are most often Digital Marketers of some kind. 

Dealers are very busy people.  Their time is at a premium.  Smart dealers have gatekeepers who can weed out the wheat from the chafe. However many vendors have tried to find ways…


Added by Tom Gorham on March 16, 2012 at 2:30pm — 32 Comments

What is Google+

My son Simon shared this with me on Google+.  It is a slideshow created by Gideon Rosenblatt for his blog "Alchemy of Change".  I really liked his analysis of Google's direction in relationship to Facebook and other social media.  What do you think?




Added by Tom Gorham on March 9, 2012 at 7:30am — No Comments

From the Trenches - Who Sank Your Google Reviews?


We work hard to get good customer reviews.  Our customer service and satisfaction are extremely high.  We are a 5-Star dealership.  But yesterday or last night, my dealership lost hard-earned reviews from Google Places.  There is one left and no stars. These were, each and every one of them, legit reviews.

I have a suspect.  I consulted my friends Ralph…


Added by Tom Gorham on March 2, 2012 at 8:00pm — 85 Comments

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