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Tom Gorham's Blog – February 2012 Archive (2)

From the Trenches - Chatting During Negotiations

Picture this...


Your sales representative is sitting across from a customer at his desk.  He's presenting a four-square of options for his customer.  He notices the customer looking down and typing into an iPad.  The customer looks up and says, "Two of your competitors say they can do…


Added by Tom Gorham on February 20, 2012 at 6:36pm — 8 Comments

From the Trenches - It's not Rocket Science



We approach Digital Marketing with all seriousness.  After all, we are spending big bucks, sometimes our own, sometimes our company's. But I ask you... is it really rocket science?

Let's do this... approach this so serious subject with the attitude of having fun.

Ouch!  Can busines be fun?  OMG!

Today's customer wants to meet…


Added by Tom Gorham on February 16, 2012 at 12:57pm — 16 Comments

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