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Tom Gorham's ADM Blog (71)

From the Trenches - SEO for Dummies Like Me - Real-Time

Search Engine Optimization - the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.…

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Added by Tom Gorham on October 27, 2014 at 5:30pm — 6 Comments

From the Trenches - The Decline of Email Leads

Question:  What does an Internet Representative do?  

Answer:  They answer email leads and make appointments.

Question:  What if email leads…

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Added by Tom Gorham on July 6, 2014 at 12:30pm — 28 Comments

From the Trenches - A Better Way to Get Reviews

 

Would you write a review for a hairstylist while he or she was cutting your hair?



It's not enough to be against something; one must offer an…

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Added by Tom Gorham on April 11, 2014 at 2:00pm — 11 Comments

From the Trenches - I'll be your baby tonight!

 

I have a lot of vendor friends and consultants I really love.  In fact, I'm so popular, I make new friends among the vendors every day.  My dealer says I spend way, way too much time with them when I should be working.  But I just love talking to…

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Added by Tom Gorham on April 3, 2014 at 12:41pm — 2 Comments

From the Trenches - A New Path to the Sale

 

 

The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE.  I debated whether to make it a statement or a question.  Eventually, my unwavering belief in the future overcame my attachment…

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Added by Tom Gorham on October 10, 2013 at 7:30pm — 4 Comments

From the Trenches - Forget the Tricks

 

She said, "Forget the tricks.  Don't play games with me.  Either you love me or you're just stringing me along for your own pleasure."  She was finally on to me and meant business.  I walked away, chastened.…

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Added by Tom Gorham on August 19, 2013 at 3:00pm — 2 Comments

From the Trenches - Close Your Eyes

 

"If I close my eyes forever, will it all remain unchanged?

If I close my eyes forever, will it all remain the same?"

 

In less than 20 years, the Internet has become the central focal point of…

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Added by Tom Gorham on July 3, 2013 at 6:51pm — 10 Comments

From the Trenches - Dealers - Don't Misrepresent Your Job Listings

 

Don't ask for a manager when you want an Internet salesperson or BDC person.…

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Added by Tom Gorham on June 17, 2013 at 10:10pm — 2 Comments

From the Trenches - Dare to Brand the Brand within the Brand

 

If you are a dealer or business owner, are you proud of each and every one of your employees?  Are you confident that they represent your business well and are customer service oriented?…

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Added by Tom Gorham on May 26, 2013 at 12:00pm — 2 Comments

From the Trenches - I guess you guys aren't ready for that yet.

 

In the year 2000, I said,  "I guess you guys aren't ready for that yet." to the dealership I was leaving.

 

 

I was talking about the Internet.

 …

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Added by Tom Gorham on May 9, 2013 at 10:00pm — 18 Comments

From the Trenches - Authenticity = Customer Loyalty

 

Authenticity = Customer Loyalty

Do you feel that the Internet has destroyed customer loyalty? Many dealers do.

  • They don't like that the Internet gives…
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Added by Tom Gorham on April 22, 2013 at 6:30pm — 6 Comments

From the Trenches... Coming Soon... Always On

Is it good, or is it bad?

 …

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Added by Tom Gorham on February 26, 2013 at 7:19pm — No Comments

From the Trenches - Your Own Analytics vs National Statistics

 

Comparing Your Own Analytics With National Statistics …



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Added by Tom Gorham on February 22, 2013 at 11:30am — No Comments

From the Trenches - Winds of Change

 

"The future's in the air, I can feel it everywhere,

 Blowing with the wind of change"

 

We tend to think of change in the automotive business in isolated terms. Some say the Internet has…

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Added by Tom Gorham on January 6, 2013 at 1:30pm — 2 Comments

From the Trenches - New Car Pricing Online - A Trap?

 

What is different about pricing used cars and new cars online?

 

New cars are a commodity... sometimes!  One size does NOT fit all.

 …

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Added by Tom Gorham on January 4, 2013 at 11:30am — 2 Comments

From the Trenches – Your People Work For You (and themselves)

I've been on the Internet side of this business for 14 years.  The first portion of that time was spent trying to get buy-in from top management.  The last portion has been spent getting buy-in from the sales…

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Added by Tom Gorham on December 16, 2012 at 3:00pm — 10 Comments

From the Trenches - Let's Get Personal

 

As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages - Wikipedia…

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Added by Tom Gorham on November 23, 2012 at 12:30pm — 20 Comments

From the Trenches - Ethics are for Kids!

 

Ethics: The rules or standards governing the conduct of a person or the conduct of the members of a profession.

 …

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Added by Tom Gorham on October 8, 2012 at 4:30pm — 20 Comments

From the Trenches - A Deer in the Headlights

 

Have you ever felt like a deer in the headlights?  I’ve often wondered what is going on in that deer’s mind when standing frozen in the middle of the road with a car rushing at him.  I got to experience that feeling today here at AutoCon2012.

 …

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Added by Tom Gorham on September 6, 2012 at 10:30pm — No Comments

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