ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE. I debated whether to make it a statement or a question. Eventually, my unwavering belief in the future overcame my attachment…Continue
She said, "Forget the tricks. Don't play games with me. Either you love me or you're just stringing me along for your own pleasure." She was finally on to me and meant business. I walked away, chastened.
Rather dramatic, I know. But this is what many of our customers are saying…Continue
"If I close my eyes forever, will it all remain unchanged?
If I close my eyes forever, will it all remain the same?"
In less than 20 years, the Internet has become the central focal point of…Continue
Don't ask for a manager when you want an Internet salesperson or BDC person.…Continue
If you are a dealer or business owner, are you proud of each and every one of your employees? Are you confident that they represent your business well and are customer service oriented?…Continue
In the year 2000, I said, "I guess you guys aren't ready for that yet." to the dealership I was leaving.
I was talking about the Internet.
Authenticity = Customer Loyalty
Do you feel that the Internet has destroyed customer loyalty? Many dealers do.
Is it good, or is it bad?
Added by Tom Gorham on February 26, 2013 at 8:19pm — No Comments
Comparing Your Own Analytics With National Statistics …Continue
Added by Tom Gorham on February 22, 2013 at 12:30pm — No Comments
"The future's in the air, I can feel it everywhere,
Blowing with the wind of change"
What is different about pricing used cars and new cars online?
New cars are a commodity... sometimes! One size does NOT fit all.
I've been on the Internet side of this business for 14 years. The first portion of that time was spent trying to get buy-in from top management. The last portion has been spent getting buy-in from the sales…Continue
As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages - Wikipedia…Continue
Have you ever felt like a deer in the headlights? I’ve often wondered what is going on in that deer’s mind when standing frozen in the middle of the road with a car rushing at him. I got to experience that feeling today here at AutoCon2012.
Added by Tom Gorham on September 6, 2012 at 10:30pm — No Comments
Many will be dismayed to learn that mobile is not the next big thing. They're gearing up for it. They're READY! And they are not ready for the next big thing! #%$&! (No that's not a hashtag)
Question #1: What if we had no departments in the dealership? What if we had only areas of responsibility but all managers were paid on total store profits? Do you think we would have greater communication and cooperation between what are now separate profit…Continue
I came across an article recently on LinkedIn called, "Selling Your Age As A Benefit. How Do You Make Your Most Effective Case During A Job Search?". (Blush) I have yet to read the article. But a…Continue
Added by Tom Gorham on June 26, 2012 at 7:00pm — No Comments