Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
When asked, many dealers will say they have a reputation management program in place and yet cannot say how they are marketing their reputation. Asked how it fits into their SEO…Continue
The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity. We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that had an average span of three months... dealer expectations…Continue
Reviews - reputation and financial viability are being held in the balance.
I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad reviews and stated that he strongly opposed answering ALL reviews.…Continue
You believe you finally have this e-Commerce thing down pat and you're getting serious about this m-Commerce thing (mobile) because you heard Google is going to start penalizing those sites that are not mobile optimized. Let me introduce to you:…Continue
Part 2 of "Can You See The Forest For The Trees?"
If reputation is the forest and reviews are the trees, I begin again by…Continue
Added by Tom Gorham on November 30, 2014 at 12:00pm — No Comments
Added by Tom Gorham on November 29, 2014 at 8:00pm — No Comments
Search Engine Optimization - the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
KEYWORDS - on-site SEO, off-site SEO, meta tags,…Continue
Question: What does an Internet Representative do?
Answer: They answer email leads and make appointments.
Question: What if email leads decline?…Continue
I have a lot of vendor friends and consultants I really love. In fact, I'm so popular, I make new friends among the vendors every day. My dealer says I spend way, way too much time with them when I should be working. But I just love talking to them!
But this message is not to them. …Continue
The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE. I debated whether to make it a statement or a question. Eventually, my unwavering belief in the future overcame my attachment to the past.…Continue
What do you do that WOWs your customer? …Continue
She said, "Forget the tricks. Don't play games with me. Either you love me or you're just stringing me along for your own pleasure." She was finally on to me and meant business. I walked away, chastened.
Rather dramatic, I know. …Continue
"If I close my eyes forever, will it all remain unchanged?
If I close my eyes forever, will it all remain the same?"
In less than 20 years, the Internet has become the central focal point of our personal, political, business and commercial…Continue
Don't ask for a manager when you want an Internet salesperson or BDC person.…Continue
If you are a dealer or business owner, are you proud of each and every one of your employees? Are you confident that they represent your business well and are customer service oriented?
If you say yes, then you…Continue
In the year 2000, I said, "I guess you guys aren't ready for that yet." to the dealership I was leaving.
I was talking about the Internet.
Authenticity = Customer Loyalty
Do you feel that the Internet has destroyed customer loyalty? Many dealers do.
Is it good, or is it bad?
I've been saying for some time that wearable computers will revolutionize marketing. Consider walking down the street and every…Continue
Added by Tom Gorham on February 26, 2013 at 7:19pm — No Comments
Comparing Your Own Analytics With National Statistics
Everyday, I read reports and…Continue
Added by Tom Gorham on February 22, 2013 at 11:30am — No Comments