Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Part 2 of "Can You See The Forest For The Trees?"
If reputation is the forest and reviews are the trees, I begin again by…Continue
Added by Tom Gorham on November 30, 2014 at 12:00pm — No Comments
Added by Tom Gorham on November 29, 2014 at 8:00pm — No Comments
Search Engine Optimization - the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.…Continue
Question: What does an Internet Representative do?
Answer: They answer email leads and make appointments.
Question: What if email leads…Continue
I have a lot of vendor friends and consultants I really love. In fact, I'm so popular, I make new friends among the vendors every day. My dealer says I spend way, way too much time with them when I should be working. But I just love talking to…Continue
The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE. I debated whether to make it a statement or a question. Eventually, my unwavering belief in the future overcame my attachment…Continue
She said, "Forget the tricks. Don't play games with me. Either you love me or you're just stringing me along for your own pleasure." She was finally on to me and meant business. I walked away, chastened.…Continue
"If I close my eyes forever, will it all remain unchanged?
If I close my eyes forever, will it all remain the same?"
In less than 20 years, the Internet has become the central focal point of…Continue
Don't ask for a manager when you want an Internet salesperson or BDC person.…Continue
If you are a dealer or business owner, are you proud of each and every one of your employees? Are you confident that they represent your business well and are customer service oriented?…Continue
In the year 2000, I said, "I guess you guys aren't ready for that yet." to the dealership I was leaving.
I was talking about the Internet.
Authenticity = Customer Loyalty
Do you feel that the Internet has destroyed customer loyalty? Many dealers do.
Is it good, or is it bad?
Added by Tom Gorham on February 26, 2013 at 7:19pm — No Comments
Comparing Your Own Analytics With National Statistics …Continue
Added by Tom Gorham on February 22, 2013 at 11:30am — No Comments
"The future's in the air, I can feel it everywhere,
Blowing with the wind of change"
What is different about pricing used cars and new cars online?
New cars are a commodity... sometimes! One size does NOT fit all.
I've been on the Internet side of this business for 14 years. The first portion of that time was spent trying to get buy-in from top management. The last portion has been spent getting buy-in from the sales…Continue
As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages - Wikipedia…Continue