Professional Community for Car Dealers, Automotive Marketers and Sales Managers
For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their…Continue
Added by Lisandra Ramos on August 27, 2014 at 12:30pm — No Comments
Last week, AutoTrader.com released a study revealing that social media hasn’t impacted millennials’ car buying process...
While this may sound discouraging for dealerships, ruling out…Continue
How can your dealership keep customers happy? By knowing what they like and dislike about your services - and improving on it. Feedback is one of the most important customer service tools available to dealers, and customers are usually more than willing to give reviews for free. But reviews, especially online ones, should be handled with care because they can go wrong FAST.
So how can your dealership best handle customer reviews - even the negative ones?…Continue
Added by Lisandra Ramos on August 12, 2014 at 10:25am — No Comments
Dealers, your online customers want to communicate with you in real-time. Having live chat services is the best way to connect with them, build your reputation, and get more leads all at once! But in order to do this, you need to be one with live chat (or at least let go of some preconceived ideas).
Today’s post is about helping you brush up on some live chat knowledge so that your can perfect your internal processes and thus see better results from chat. And I’ll…Continue
Added by Lisandra Ramos on August 7, 2014 at 1:32pm — No Comments
“I’m just not sold on the whole volunteering thing” - Said no dealership, ever
I hope! In case you were wondering, community involvement is a no-brainer. The answer should be YES, do it. Companies today are becoming more involved in giving back because the outcome is always the same: win-win. Like in your school days, volunteering looks good on the company resume, it benefits others, and you just feel…Continue
Added by Lisandra Ramos on August 4, 2014 at 11:30am — No Comments
Your standards should be exactly the same for your live chatting team. But how are…Continue
Added by Lisandra Ramos on July 31, 2014 at 11:30am — No Comments
You dedicate at least an hour of your day on your dealership’s Facebook business page. You chime in on posts about the auto industry, you change your profile and background photos, you post 8 times a day - YOU ARE COMMITTED. So why aren’t people liking your page?
The most successful businesses follow these 6 easy steps to ensure they aren’t sucking on Facebook:
Added by Lisandra Ramos on July 29, 2014 at 11:30am — No Comments
Live chat can be a great way to generate leads and build lasting relationships with your shoppers. When customers click to chat, they want knowledgeable associates that will answer their questions and build their trust. However, that’s not always the case...and the worst part is you could be avoiding it!
Today I’ll be sharing three ways you can make sure your managed chat team is giving the kind of customer service that knocks your shoppers’…Continue
Added by Lisandra Ramos on July 28, 2014 at 11:37am — No Comments
News about the FIFA World Cup and rock-star soccer players have been making headlines lately. One of the hottest player’s of the moment is Cristiano Ronaldo, who’s not only an exceptional player but a major brand ambassador for big hitters like Nike. So, how can you brand your dealership like Ronaldo?
BE 2 PERSONAS
Added by Lisandra Ramos on June 25, 2014 at 8:25am — No Comments