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Lisandra Ramos's ADM Blog (11)

Covert Operations on Your Dealership's Website to Increase Conversion

Agent, you’ve been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.

1. The Bait

When your dealership’s website opens on a browser, what is the first thing customers see?…

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Added by Lisandra Ramos on September 15, 2014 at 12:37pm — No Comments

The Top Ten Auto News Stories of the Week: August 23 - 29

Happy Friday, Auto Dealers! As always, ActivEngage has the top 10 most interesting automotive articles from around the web --RIGHT HERE!

In this week’s post you’ll learn why you might be annoying your sales leads, what space station droplet tests could mean for the auto industry, and much more! Check them out!

10. Now There's a Fitness Tracker for Your…

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Added by Lisandra Ramos on August 29, 2014 at 9:47am — No Comments

Are These Excuses Keeping You From Test Chatting Live Chat Vendors?

“My dog ate my homework.”

For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their…

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Added by Lisandra Ramos on August 27, 2014 at 12:30pm — No Comments

Make Millennials Want Your Dealership's Social Content

Last week, AutoTrader.com released a study revealing that social media hasn’t impacted millennials’ car buying process...

While this may sound discouraging for dealerships, ruling out…

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Added by Lisandra Ramos on August 19, 2014 at 7:00am — 3 Comments

Handle With Care: Responding to Your Dealership’s Online Reviews

How can your dealership keep customers happy? By knowing what they like and dislike about your services - and improving on it. Feedback is one of the most important customer service tools available to dealers, and customers are usually more than willing to give reviews for free. But reviews, especially online ones, should be handled with care because they can go wrong FAST.

So how can your dealership best handle customer reviews - even the negative ones?…

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Added by Lisandra Ramos on August 12, 2014 at 10:25am — No Comments

Lessons in Live Chat from The Karate Kid

Dealers, your online customers want to communicate with you in real-time. Having live chat services is the best way to connect with them, build your reputation, and get more leads all at once! But in order to do this, you need to be one with live chat (or at least let go of some preconceived ideas).

Today’s post is about helping you brush up on some live chat knowledge so that your can perfect your internal processes and thus see better results from chat. And I’ll…

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Added by Lisandra Ramos on August 7, 2014 at 1:32pm — No Comments

Why Your Dealership's Team Should be Volunteering

I’m just not sold on the whole volunteering thing” - Said no dealership, ever

I hope! In case you were wondering, community involvement is a no-brainer. The answer should be YES, do it. Companies today are becoming more involved in giving back because the outcome is always the same: win-win. Like in your school days, volunteering looks good on the company resume, it benefits others, and you just feel…

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Added by Lisandra Ramos on August 4, 2014 at 11:30am — No Comments

Your Sales Team & Live Chat Associates Are Not That Different

The conversations your sales team has with your customers often dictate whether they’ll purchase or not. That’s why having a sales team trained in customer service is so important. 

Your standards should be exactly the same for your live chatting team. But how are…

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Added by Lisandra Ramos on July 31, 2014 at 11:30am — No Comments

6 Ways to Not Suck on Facebook

You dedicate at least an hour of your day on your dealership’s Facebook business page. You chime in on posts about the auto industry, you change your profile and background photos, you post 8 times a day - YOU ARE COMMITTED. So why aren’t people liking your page?

 

The most successful businesses follow these 6 easy steps to ensure they aren’t sucking on Facebook:

 …

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Added by Lisandra Ramos on July 29, 2014 at 11:30am — No Comments

3 Ways to Stay on Top of Your Live Chat Game

Live chat can be a great way to generate leads and build lasting relationships with your shoppers. When customers click to chat, they want knowledgeable associates that will answer their questions and build their trust. However, that’s not always the case...and the worst part is you could be avoiding it!

Today I’ll be sharing three ways you can make sure your managed chat team is giving the kind of customer service that knocks your shoppers’…

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Added by Lisandra Ramos on July 28, 2014 at 11:37am — No Comments

Be the Cristiano Ronaldo of Dealerships

News about the FIFA World Cup and rock-star soccer players have been making headlines lately. One of the hottest player’s of the moment is Cristiano Ronaldo, who’s not only an exceptional player but a major brand ambassador for big hitters like Nike. So, how can you brand your dealership like Ronaldo?

 

BE 2 PERSONAS

According…

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Added by Lisandra Ramos on June 25, 2014 at 8:25am — No Comments

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