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Rebecca Kon's ADM Blog (58)

Dear Car Salespeople, Your Comfort Zone is Hurting Your Sales

We are now in a day and age where you cannot prefer to use just a single communication method and still expect to get the best results for your dealership.

I heard this the other day from a car sales guy regarding his process for contacting customers, “I’m a phone person. I prefer to call.”

You may feel more comfortable talking face-to-face with a…

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Added by Rebecca Kon on April 7, 2014 at 7:41am — No Comments

ActivEngage Gets Rid of Analytics, Hires Psychics to Predict Your Dealership's Success

April 1, 2014 (Orlando, FL) -- ActivEngage, Inc., the most trusted brand in automotive live chat, has recently decided to throw out their highly-detailed reporting and analytics platforms. Instead, they will hire psychics to predict your dealership’s success with live chat.

The…

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Added by Rebecca Kon on April 1, 2014 at 8:00am — 2 Comments

The Top Ten Auto News Stories of the Week: March 22 - 28

Happy End-of-the-Month, Automotive Professionals! While your closing some last-minute sales, ActivEngage is here to fill you in on everything worth reading about in the auto industry this week. Get ready! In this week’s edition of the the Top Ten, you’ll learn about the first test track for autonomous…

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Added by Rebecca Kon on March 28, 2014 at 7:38am — No Comments

Having No Chat Is Better Than Offering Bad Chat

"Chat is chat." That’s the argument we hear from dealers all of the time, often used to  justify their decision on picking any chat provider out there. Why do the research? Why pay more? All chat providers are the same, right?

Wrong.…

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Added by Rebecca Kon on March 24, 2014 at 11:02am — No Comments

The Top Ten Auto News Stories of the Week: March 15 - 21

It’s officially Spring in the Northern Hemisphere! The birds are singing, flowers are blooming, and auto industry news articles and thought leader blogs are reproducing information like bunnies. So, what can you expect in this week’s edition of ActivEngage’s Top 10? Well, you’ll learn about the top…

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Added by Rebecca Kon on March 21, 2014 at 7:30am — No Comments

The Top Ten Auto News Stories of the Week: March 8 - 14

ActivEngage brings you the top auto industry news and blogs every week from around the Web to keep you up-to-date on all the important happenings that you don’t want to miss! In this week’s edition, you’ll find a report on consumer AFV consideration, learn about…

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Added by Rebecca Kon on March 14, 2014 at 10:22am — No Comments

The Top Ten Auto News Stories of the Week: March 1 - 7

The automotive industry is an exciting place right now, and March is full of new ideas. Here at ActivEngage, we love innovation and bringing you the top stories from around the web every week so you can know what to expect as the industry changes. In this week’s edition of the Top Ten, you’ll…

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Added by Rebecca Kon on March 7, 2014 at 9:34am — No Comments

4 Social Media Strategies to Boost Your Customer Engagement

According to an article by the renowned social media coach, Gerry Moran, 73% of customers are willing to interact with you on social media.

However, a lot of dealerships are running into the problem that they aren’t engaging enough people on their social sites, and therefore do not see the value in it. The problem is that there…

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Added by Rebecca Kon on February 26, 2014 at 2:02pm — No Comments

The Top Ten Auto News Stories of the Week: February 15 - 21

ActivEngage brings you the top stories from around the web every week to keep you updated on all the trending automotive news and need-to-read blogs. In this week’s edition, you’ll find articles on the new Alternative Fuel Tax Credit, what’s purposely missing from Chevy’s new TV commercials, and U.S. Dealers setting a new sales record!…

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Added by Rebecca Kon on February 21, 2014 at 8:18am — No Comments

Your Live Chat Backup Service is Unprepared for Murphy's Law

Murphy’s law states, “Anything that can go wrong -- will go wrong.” Therefore, bad weather happens, and when it does, your live chat provider has two choices. They can:

1. Ensure the live chat team is prepared to handle the questions about your stores open hours or any closings due to bad weather.

or

2. Epically fail at answering chats and providing your online shoppers with accurate…

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Added by Rebecca Kon on February 17, 2014 at 2:32pm — No Comments

The Top Ten Auto News Stories of the Week: February 8-14

ActivEngage loves learning about all the latest auto industry news and blogs published by industry thought leaders, and that’s why we share them with you every week! We want your dealership to be up-to-date on today’s changing trends and ready to change your processes if needed. We care about your dealership’s success, and we care about YOU! 

In this…

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Added by Rebecca Kon on February 14, 2014 at 8:09am — No Comments

The Top Ten Auto News Stories of the Week: February 1-6



It’s been an exciting first week of February, and the days are flying by as fast as Team USA’s newly redesigned bobsled. If you haven’t had time to catch up on all of the trending topics and best auto industry news this week,…

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Added by Rebecca Kon on February 7, 2014 at 2:27pm — No Comments

Addressing the State of Your Mobile Website

Yesterday, the President discussed the State of the Union, but there is still one matter he didn't mention which I feel needs a great deal of attention: the State of Your Dealership’s Mobile Website.

We are now living in a world of multi-device…

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Added by Rebecca Kon on January 29, 2014 at 2:52pm — 2 Comments

5 Bangin’ Blog Topics to Increase Your Dealership’s Website Leads - Part 2

In last week’s post I talked about three blog topics your marketing team can use to generate more leads, more engagement and bring more traffic to your dealership’s website. I cannot wait to see an increase in blogs from auto dealers,…

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Added by Rebecca Kon on January 20, 2014 at 2:16pm — 1 Comment

5 Bangin’ Blog Topics to Increase Your Dealership’s Website Leads - Part 1

"B2C businesses who blogged just 16 to 20 times per month got over 4 times more leads than those who didn't blog." - Hubspot 

Blogging is an inexpensive way to bring more traffic to your…

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Added by Rebecca Kon on January 16, 2014 at 7:42am — No Comments

Your Luxury Customers Want a Luxury Chat Experience

Your customers expect consistency between the experience they receive from your physical showroom and your digital showroom. They don’t want to be treated like a fine dining customer at one, and then a fast food customer at the other.

In order to ensure your customer service is consistent between both showrooms, you need to assess the kind of service your…

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Added by Rebecca Kon on January 13, 2014 at 10:30am — No Comments

3 Ways to Improve Your Lead Generation in 2014

If 2013 left your “dart board of lead generation” looking a little like this...



...you may want to consider the following changes to your methods. These 3 lead generation techniques will have a great impact on all of your profit centers, and will also save you a considerable amount of time repairing the…

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Added by Rebecca Kon on January 7, 2014 at 12:13pm — No Comments

ActivEngage's Top Stories From Around The Web: Dec 28th - Jan 3rd

ActivEngage brings you the top stories each week from around the Web to keep you updated on what’s trending in the automotive industry and beyond. For the first week of 2014, we’re talking about -- Wisconsin clearing the roads with cheese, a plethora of concept vehicles at CES, and the NHTSA aiming to save kids from your bumpers.

10. …

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Added by Rebecca Kon on January 3, 2014 at 11:22am — No Comments

5 Ways Not to Suck at Caring for Customers - Part 2



Love is a choice you make every day." - Gary Chapman

Caring for your customers is a choice, and it is a choice the employees of your dealership have to make every day. They have to believe in that choice, and live it with their actions and their words. In turn, they can create the best…

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Added by Rebecca Kon on December 31, 2013 at 11:52am — No Comments

ActivEngage's Top Stories From Around The Web: Dec 21st-27th

All of us here at ActivEngage hope you spent your time this week visiting with family and friends rather than searching the Internet for top news stories. We will make this one quick so you can get back to sipping eggnog and stuffing your face with holiday treats!

10. …

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Added by Rebecca Kon on December 27, 2013 at 9:59am — No Comments

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