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Rebecca Kon's ADM Blog (121)

4 Steps to Increase Unique Visitors, Leads, and Test Drives with Live Chat During the Slower Months

Albert Einstein once said, “Life is like riding a bicycle. To keep your balance, you must keep moving.”

In the typically slower months of the car business between October and December, your dealership may feel like there is no possible way for your sales and service appointments to keep coming in. You may be saying things like, “That’s just the way it…


Added by Rebecca Kon on September 23, 2015 at 12:43pm — No Comments

Unmasking "Bob" in a Live Chat Conversation

In a recent webinar, “The 4 Best Kept Secrets of Mobile Live Chat Success" Todd Smith, CEO of ActivEngage, tells a story about the large number of shoppers today using chat who give the name "Bob" when they first start a conversation. This is a testament to the fact that…


Added by Rebecca Kon on September 3, 2015 at 2:30pm — No Comments

"Video Chat" is Not Chat

I don’t often like to get into arguments about semantics, but I think this one cannot be ignored. There’s a term out there that chat providers are using, and they are using it incorrectly. What’s the term they are using? It’s “Video Chat”.…


Added by Rebecca Kon on August 19, 2015 at 1:36pm — No Comments

3 Costly Problems of Video Chat

You know what really sucks? When businesses do something that they somehow believe will be helpful or beneficial for the customer, but because of poor execution or simply not being thoughtful about what they are doing, the impact is damaging and derogatory. Even though it was…


Added by Rebecca Kon on August 5, 2015 at 2:35pm — 1 Comment

6 Dealership Email Fails and How to Prevent Them [Free eBook!]

Follow-up emails are so crucial to a dealership’s marketing and communication strategy, but valuable and helpful content is recently taking a backseat to speed and convenience.

Over the past few months, we’ve reviewed several dealership follow-up emails - and we’ve seen the good, the bad, and the ugly. After studying these emails, we have concluded that dealership email follow-up methods need some adjustments, which is why ActivEngage wrote this new eBook, …


Added by Rebecca Kon on May 28, 2015 at 7:14am — No Comments

15 Best Twitter Highlights from Digital Dealer 18

I hope that everyone who was able to make it had a great time at Digital Dealer 18 in Tampa, FL last week! For those of you who were unable to attend though, I want you to still be able to take away some valuable insights from this…


Added by Rebecca Kon on April 30, 2015 at 8:34am — No Comments

What You Need to Know About Google's New Mobile-Friendly Algorithm

Although many dealership representatives and automotive professionals alike will be flocking to the Digital Dealer Conference in Tampa on April 21st, it’s important to note that one more important “event” will be happening that day…


Added by Rebecca Kon on April 9, 2015 at 7:52am — 1 Comment

How to Make Your Digital Dealership Inviting for Non-English Speakers

American online communication predominantly uses text in English. However, depending on your dealership’s location, your customer base could have more non-English…


Added by Rebecca Kon on March 26, 2015 at 2:45pm — No Comments

4 Reasons Your Dealership Should Hire a Millennial Workforce

Generation Y has gotten a bad rep over the past few years, however there are some distinct characteristics that should not be overlooked when considering them to be a part of your dealership’s staff.

The following characteristics are advantages that could increase your bottom line, so listen up!…


Added by Rebecca Kon on March 5, 2015 at 10:53am — 2 Comments

Automotive Marketing: How to Win Over Multitasking Shoppers

Do you ever have those days where you have a million-and-one things to do, and haven’t the slightest idea how to get it all done other than to do multiple things at once? 

If you answered yes, you might not be surprised to learn that your online shoppers have this problem too. Time is of the essence, and we’re all busy, busy, busy.

But in…


Added by Rebecca Kon on February 18, 2015 at 2:30pm — 1 Comment

Every Day is a Super Bowl

“Run the football. RUN the football. RUN THE FOOTBALL!” 

Every Seahawks fan in America was thinking this on Sunday as they watched, with complete shock and dismay, as one of the worst plays in football history unfolded like a bad dream.…


Added by Rebecca Kon on February 4, 2015 at 1:41pm — No Comments

Top Ten Blogs and News for Auto Dealers: January 17 - 23

There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just…


Added by Rebecca Kon on January 23, 2015 at 11:55am — No Comments

Make Digital Communication a Priority by 2025

In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,…


Added by Rebecca Kon on January 21, 2015 at 2:21pm — 1 Comment

Top Ten Blogs and News for Auto Dealers: January 3 - 9

The New Year is here and we’re starting out full speed by keeping you up-to-date weekly with the top automotive news and blogs from around the Internet.

In today’s Top 10, you’ll read about how connected cars took over CES, find out why Toyota is giving away patents,…


Added by Rebecca Kon on January 9, 2015 at 2:31pm — No Comments

Emotion + Information = Expert Selling

It is said that people buy with their emotions. However, what really happens is a mix between influential information and emotional cues.

MarketingProfs provides some great insight about the different degrees of…


Added by Rebecca Kon on December 18, 2014 at 7:00am — No Comments

3 Horrifying Fails of Dealership Follow-Up Emails

Your dealership follow-up process impacts the effectiveness of everything from your live chat service to your advertising efforts. Without proper follow-up, shoppers don’t buy...and then your dealership doesn’t make any money.

With that in mind, and you might want to sit down for this...after doing some research, I’ve discovered a horrifying…


Added by Rebecca Kon on December 10, 2014 at 12:33pm — 1 Comment

The Top Ten Auto News Stories of the Week: November 29 - December 5

Happy First Week of December, Automotive Professionals!

Are you ready to read this week’s top automotive news articles and blogs? This week we have articles about how to update your dealership’s SEO strategy for 2015, November Sales numbers, the FTC’s new social media ruling, and…


Added by Rebecca Kon on December 5, 2014 at 1:00pm — No Comments

How to Use Geofencing with Live Chat

The Internet allows you to have a global street corner for your dealership’s Digital Storefront, but sometimes it’s wise (and profitable) to send certain messages to your local shoppers ONLY, and in order to do that - you need to use Geofencing. 

What is Geofencing?



Added by Rebecca Kon on December 1, 2014 at 9:42am — No Comments

The Top Ten Auto News Stories of the Week: November 15 - 21

Happy Friday, Auto Dealers!

Are you ready to read the top automotive news and blogs from around the Web? We have some really interesting topics for you today, including: Toyota’s hydrogen fuel cell car, NADA’s Sales Forecast for 2015, 3 ways dealers are connecting with the modern…


Added by Rebecca Kon on November 21, 2014 at 11:19am — No Comments

6 DO's and DON'Ts for Incoming Dealership Phone Calls

Incoming calls are some of the hottest leads for a dealership. However, if best practices aren’t in place, these calls can turn from a blessing to a tragic mess - negatively affecting your reputation, your customer loyalty, and the acquisition of new customers.

So in today’s blog, we’re going to discuss some necessary do’s and…


Added by Rebecca Kon on November 13, 2014 at 7:59am — No Comments

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