ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
According to an article by the renowned social media coach, Gerry Moran, 73% of customers are willing to interact with you on social media.
However, a lot of dealerships are running into the problem that they aren’t engaging enough people on their social sites, and therefore do not see the value in it. The problem is that there…Continue
Added by Rebecca Kon on February 26, 2014 at 3:02pm — No Comments
ActivEngage brings you the top stories from around the web every week to keep you updated on all the trending automotive news and need-to-read blogs. In this week’s edition, you’ll find articles on the new Alternative Fuel Tax Credit, what’s purposely missing from Chevy’s new TV commercials, and U.S. Dealers setting a new sales record!…Continue
Added by Rebecca Kon on February 21, 2014 at 9:18am — No Comments
Murphy’s law states, “Anything that can go wrong -- will go wrong.” Therefore, bad weather happens, and when it does, your live chat provider has two choices. They can:
1. Ensure the live chat team is prepared to handle the questions about your stores open hours or any closings due to bad weather.
2. Epically fail at answering chats and providing your online shoppers with accurate…Continue
Added by Rebecca Kon on February 17, 2014 at 3:32pm — No Comments
ActivEngage loves learning about all the latest auto industry news and blogs published by industry thought leaders, and that’s why we share them with you every week! We want your dealership to be up-to-date on today’s changing trends and ready to change your processes if needed. We care about your dealership’s success, and we care about YOU!
Added by Rebecca Kon on February 14, 2014 at 9:09am — No Comments
It’s been an exciting first week of February, and the days are flying by as fast as Team USA’s newly redesigned bobsled. If you haven’t had time to catch up on all of the trending topics and best auto industry news this week,…Continue
Added by Rebecca Kon on February 7, 2014 at 3:27pm — No Comments
We are now living in a world of multi-device…Continue
In last week’s post, I talked about three blog topics your marketing team can use to generate more leads, more engagement and bring more traffic to your dealership’s website. I cannot wait to see an increase in blogs from auto dealers,…Continue
"B2C businesses who blogged just 16 to 20 times per month got over 4 times more leads than those who didn't blog." - HubspotContinue
Added by Rebecca Kon on January 16, 2014 at 8:42am — No Comments
Your customers expect consistency between the experience they receive from your physical showroom and your digital showroom. They don’t want to be treated like a fine dining customer at one, and then a fast food customer at the other.
In order to ensure your customer service is consistent between both showrooms, you need to assess the kind of service your…Continue
Added by Rebecca Kon on January 13, 2014 at 11:30am — No Comments
If 2013 left your “dart board of lead generation” looking a little like this...
...you may want to consider the following changes to your methods. These 3 lead generation techniques will have a great impact on all of your profit centers, and will also save you a considerable amount of time repairing the…Continue
Added by Rebecca Kon on January 7, 2014 at 1:13pm — No Comments
ActivEngage brings you the top stories each week from around the Web to keep you updated on what’s trending in the automotive industry and beyond. For the first week of 2014, we’re talking about -- Wisconsin clearing the roads with cheese, a plethora of concept vehicles at CES, and the NHTSA aiming to save kids from your bumpers.
Added by Rebecca Kon on January 3, 2014 at 12:22pm — No Comments
Love is a choice you make every day." - Gary Chapman
Caring for your customers is a choice, and it is a choice the employees of your dealership have to make every day. They have to believe in that choice, and live it with their actions and their words. In turn, they can create the best…Continue
Added by Rebecca Kon on December 31, 2013 at 12:52pm — No Comments
All of us here at ActivEngage hope you spent your time this week visiting with family and friends rather than searching the Internet for top news stories. We will make this one quick so you can get back to sipping eggnog and stuffing your face with holiday treats!
Added by Rebecca Kon on December 27, 2013 at 10:59am — No Comments
Much of what automotive professionals do in customer service and marketing is find ways to show and tell shoppers that you care. However, sometimes you get off track and start treating your shoppers with apathy, as if they are only one out of a hundred leads to get more money flowing into your store.
It’s time to bring back the caring attitude. We need to treat…Continue
Added by Rebecca Kon on December 23, 2013 at 3:12pm — No Comments
You had the BEST AD EVER…and you showed EVERYONE. Results? 2 Clicks.
How does that make you feel?
...Maybe like this?
It’s okay. Some messages are better targeted to your local audience.
What is Geo-targeted…Continue
Added by Rebecca Kon on December 18, 2013 at 1:28pm — No Comments
ActivEngage brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition--GM Drops Chevy in Europe, Keyword “Not Provided” Controversy, and Paul Walker Tribute.
Added by Rebecca Kon on December 6, 2013 at 10:36am — No Comments
There has been some debate lately about Facebook’s News Feed updates. Facebook wants to offer more quality content…Continue
Added by Rebecca Kon on December 4, 2013 at 3:47pm — No Comments
This is the million dollar question all dealers are asking in order to determine how they should attribute their return on investment to justify next year’s budgets. In order to answer this question though, dealers first need to realize that due to the introduction of digital marketing and dealership websites, there is now a new way to track…Continue
Added by Rebecca Kon on November 25, 2013 at 11:12am — No Comments
The other day, my coworkers and I were discussing some ActivEyeMaps, and we realized a terrifying reality - most dealerships, with exception of a few, have no real strategy for their website.
The problem with this reality is that you could be doing everything else right, but if your website isn't formatted to attract and convert your online shoppers, you will still miss out on a lot of sales…Continue
Added by Rebecca Kon on November 7, 2013 at 2:58pm — No Comments
Ages ago when I was still young enough to be trick-or-treating, there was a house in my neighborhood that excelled at being different than all the other houses. How did this particular house stand out? Well, in addition to passing out candy on Halloween, they also offered...soda!
That refreshing beverage made them famous with all the kids…Continue