Professional Community for Car Dealers, Automotive Marketers and Sales Managers
There’s a little less than two weeks until Halloween! Does your dealership have a plan for how to bring more shoppers into the showroom and service bays during this fun and hopefully-not-too-scary time? You should!
Holidays are always an opportune time to foster some community spirit and be the host to memorable events for your…Continue
Added by Rebecca Kon on October 20, 2014 at 2:01pm — No Comments
In case you missed the great dealer education opportunity that happened in Las Vegas this week, ActivEngage has put together a Twitter Recap of some of the best key takeaway tweeted messages from the DrivingSales Executive Summit! …Continue
Added by Rebecca Kon on October 16, 2014 at 8:18am — No Comments
It’s Friday! Are you ready to get caught up on the Top 10 automotive news stories and blogs of the week? We’ve got some interesting content for you - new research studies, Google’s EAT, how to tweet your notes at DSES, and more!
Read on, Auto Professionals, read…Continue
Added by Rebecca Kon on October 10, 2014 at 1:19pm — No Comments
There are a lot of lost sheep on your website. Consumers roaming around, not exactly sure how to find what they are looking for. And until a few years ago, there was no possible solution to help them find their way around your dealership’s digital showroom. Your shoppers were all alone to roam and be lost little sheep.
But then live chat was born. And live chat…Continue
Added by Rebecca Kon on October 6, 2014 at 8:05am — No Comments
Dare I say it...soon enough, it’s going to be winter, and when winter comes...you’re not going to share another Game of Thrones meme...but you are going to ensure that everyone (your staff, your vendors, etc.) is prepared for what happens in winter - such as holidays, bad weather, illness...maybe even snowball fights.
So, what kind of…Continue
Added by Rebecca Kon on October 1, 2014 at 1:08pm — No Comments
It’s the end of the month and quarter! We know you are all probably super busy closing deals, but don’t forget to stay updated on this week’s top automotive blogs and news articles we’ve put together just for you!…
Added by Rebecca Kon on September 26, 2014 at 8:40am — No Comments
In the Age of Information Overload, infographics are here to help us “boil it all down”. Their visual appeal comes from their precision in organizing data and can be a great way to get information quickly without having to read a bunch of text to get to the point.
Below, I’ve listed a few…Continue
Added by Rebecca Kon on September 22, 2014 at 1:30pm — No Comments
Live chat success does not happen on its own. Success happens when live chat is flawlessly incorporated into your dealership’s daily processes. And one of those daily processes is lead follow-up.
As soon as a chat lead hits your CRM, you need to have a team promptly following up with that shopper. You can have the most amazing chats in the world, however if your staff is not properly following up with your online shoppers, it won’t matter if you…Continue
Added by Rebecca Kon on September 17, 2014 at 1:12pm — No Comments
At least, that’s what happened for Amazon and …Continue
Added by Rebecca Kon on September 8, 2014 at 8:26am — No Comments
So how often do you check to ensure they are delivering the results you were told to expect from the beginning?
We recommend that you evaluate your live chat provider or your internal chat team every month.
Below, are the important benchmarks you should be…Continue
Added by Rebecca Kon on September 3, 2014 at 1:02pm — No Comments
Have you ever sat down at a restaurant, looked at the menu, decided what you wanted to eat, and then as soon as the waiter comes by to take your order he tells you that the restaurant ran out of the main ingredient in your favorite dish on the menu?
That’s strike one - you expected them to have the food they advertise on the menu.
Added by Rebecca Kon on August 25, 2014 at 3:11pm — No Comments
It’s been a fun week at ActivEngage! We've all been showing our team spirit by dressing up every day for Spirit Week!
Added by Rebecca Kon on August 22, 2014 at 7:02am — No Comments
Every day, they would tackle many different tasks - from taking and making phone calls, emailing prospects, making walkaround videos, attending to customers on the…Continue
Added by Rebecca Kon on August 18, 2014 at 1:43pm — No Comments
ActivEngage loves putting together the top ten automotive blogs and news articles just for you! By reading the Top Ten each week, you can stay updated on the latest strategies in marketing and selling cars, get the details on any social media and search engine updates, find out about innovative…Continue
Added by Rebecca Kon on August 8, 2014 at 9:18am — No Comments
Added by Rebecca Kon on August 4, 2014 at 2:26pm — No Comments
Because shoppers have a pre-conceived idea about what they will expect when arriving at a dealership. They expect to be the prey. They expect your sales team’s hawks to swoop down and engulf them in persuasive techniques. They expect that they will have…Continue
Added by Rebecca Kon on July 30, 2014 at 9:55am — No Comments
We love bringing you the top news stories and blogs for the auto industry each week! Staying up with the trends and changes in the industry and car buyer behavior makes our business better, and we know it can really revolutionize yours too! So enjoy these articles and pat yourself on the back for…Continue
Added by Rebecca Kon on July 25, 2014 at 7:10am — No Comments
A dealership is often a high-stress environment, and if you don’t have a viable plan to show your employees that you appreciate them, you’re going to have to hire and re-hire over and over and over again…ad infinitum.
So how do you typically show your employees that you appreciate them for their work? The money. You give your team monetary incentives in return for…Continue
Added by Rebecca Kon on July 21, 2014 at 1:10pm — No Comments
It’s not just a quote from the terrifying film “The Ring”, or as the Japanese know it “Ringu”, which I watched with my face behind a pillow - it’s also the crunch time for car buying decisions.…Continue
Added by Rebecca Kon on July 16, 2014 at 9:11am — No Comments
The automotive industry is in a big transition period right now, trying to figure out what the future is going to be like for car buyers and automotive dealers alike. That’s why all of these articles in today’s ActivEngage Top 10 contain tips and stories about doing things…Continue
Added by Rebecca Kon on July 11, 2014 at 12:30pm — No Comments