ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
ActivEngage brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition--GM Drops Chevy in Europe, Keyword “Not Provided” Controversy, and Paul Walker Tribute.
Added by Rebecca Kon on December 6, 2013 at 10:36am — No Comments
There has been some debate lately about Facebook’s News Feed updates. Facebook wants to offer more quality content…Continue
Added by Rebecca Kon on December 4, 2013 at 3:47pm — No Comments
This is the million dollar question all dealers are asking in order to determine how they should attribute their return on investment to justify next year’s budgets. In order to answer this question though, dealers first need to realize that due to the introduction of digital marketing and dealership websites, there is now a new way to track…Continue
Added by Rebecca Kon on November 25, 2013 at 11:12am — No Comments
The other day, my coworkers and I were discussing some ActivEyeMaps, and we realized a terrifying reality - most dealerships, with exception of a few, have no real strategy for their website.
The problem with this reality is that you could be doing everything else right, but if your website isn't formatted to attract and convert your online shoppers, you will still miss out on a lot of sales…Continue
Added by Rebecca Kon on November 7, 2013 at 2:58pm — No Comments
Ages ago when I was still young enough to be trick-or-treating, there was a house in my neighborhood that excelled at being different than all the other houses. How did this particular house stand out? Well, in addition to passing out candy on Halloween, they also offered...soda!
That refreshing beverage made them famous with all the kids…Continue
We often hear, "All chat providers are the same," from dealers who have become frustrated with the minimal results various live chat services have provided to their dealership. However, the truth is that each live chat service is completely different in regard to conversational approach, technology, staff, and integrated features.
The number of live chat providers is growing, and we know how daunting and time-consuming the vendor selection process…Continue
Added by Rebecca Kon on October 29, 2013 at 12:56pm — No Comments
Do you ever feel a tingling of annoyance when the person in front of you purchases their groceries using a check? Do you throw your well-encased phone across the room…Continue
Added by Rebecca Kon on October 23, 2013 at 3:13pm — No Comments
Added by Rebecca Kon on October 21, 2013 at 11:00am — No Comments
Since I know that not everyone can afford to send their troops to Las Vegas every fall, I wanted to show those of you who may have missed the DrivingSales Executive Summit, Digital Dealer 15, and JD Power Roundtable what exactly…Continue
If you’re the kind of person who likes the typical, boring automotive conference, you probably aren't at this one. The DrivingSales Executive Summit brings together many of the top industry-leading speakers to discuss some of the most progressive ideas in automotive retailing today! It’s an event organized specifically with the needs of auto dealers in mind; and this year it is being held at the impressive Bellagio hotel…Continue
Added by Rebecca Kon on October 14, 2013 at 8:57am — No Comments
In case you haven’t heard, it’s already snowing in Colorado. Boots and scarves are starting to be worn nearly everywhere in North America. You may have even noticed an increase in your…Continue
Added by Rebecca Kon on October 9, 2013 at 3:34pm — No Comments
Starting on October 16th, the new regulations for the Telephone Consumer Protection Act will go into effect and change the way every business interacts with consumers via phone, SMS, and/or MMS. Dealerships need to be made aware of these restrictions in order to avoid the negative consequences of unsolicited messaging in their marketing plans. Below I will outline the guidelines for the new Act and how you may need to…Continue
Added by Rebecca Kon on September 30, 2013 at 10:52am — No Comments
New TV shows, colder weather, and...INCREASED AUTO SALES?! The fall season is bringing high expectations, and we’re all wondering how long it is going to last. The record of 1.5 million new…Continue
Added by Rebecca Kon on September 19, 2013 at 11:40am — No Comments
Previously I discussed the various ways to recognize if your brand is involved in cross-marketing. From the same vein, your dealership also has some…Continue
Added by Rebecca Kon on September 10, 2013 at 8:10am — No Comments
ActivEngage, themost trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- Credit Trends, Syria, and…Continue
Added by Rebecca Kon on August 30, 2013 at 3:00pm — No Comments
Auto manufacturers are always looking for new ways to get consumers excited about their products, and sometimes that means crossing the automotive industry lines and sharing the spotlight with other industries.
What is Cross-Marketing?
Cross-marketing is when one industry incorporates their product or services into another industry in order to gain better exposure and help fuel consumer passion for both of their brands for a mutual benefit. This type of…Continue
Added by Rebecca Kon on August 28, 2013 at 11:18am — No Comments
ActivEngage, themost trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- gender wars, Toyota dropping Scion,…Continue
Added by Rebecca Kon on August 23, 2013 at 12:18pm — No Comments
In the infographic to the right, Red Bricks Media has some content marketing lessons I think all dealers could learn from. Most of these tips are fundamentals we've been talking about in so many of our blog posts, and I think this infographic accurately gives a broad outline of…Continue
Added by Rebecca Kon on August 21, 2013 at 10:32am — No Comments
After recently watching the film Now You See Me, I realized magicians have some really good advice for auto dealers. The following tips can help you better captivate your audience, help you stay ahead in the Information Age, and sell more cars just like a magician sells tickets!
Added by Rebecca Kon on July 31, 2013 at 12:38pm — No Comments
Did you know that 78% of all Service customers are women? This means that about 3 out of 4 people making the decisions about where and when to get their oil changed, tires rotated, and suspension fixed are female, and they…Continue
Added by Rebecca Kon on July 17, 2013 at 2:05pm — No Comments