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Rebecca Kon's ADM Blog (92)

3 Automotive Infographics You Need to See

In the Age of Information Overload, infographics are here to help us “boil it all down”. Their visual appeal comes from their precision in organizing data and can be a great way to get information quickly without having to read a bunch of text to get to the point.

Below, I’ve listed a few…

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Added by Rebecca Kon on September 22, 2014 at 1:50pm — No Comments

What's Your Chat Follow-Up Process?

Live chat success does not happen on its own. Success happens when live chat is flawlessly incorporated into your dealership’s daily processes. And one of those daily processes is lead follow-up.

As soon as a chat lead hits your CRM, you need to have a team promptly following up with that shopper. You can have the most amazing chats in the world, however if your staff is not properly following up with your online shoppers, it won’t matter if you…

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Added by Rebecca Kon on September 17, 2014 at 1:12pm — No Comments

Nerds are Invading Live Chat...with Outstanding Customer Service

Believe it or not, sometimes the ultimate weapon to help you deliver the best online consumer experience is...Nerd Knowledge. Yes. That’s right. Knowledge about everything nerdy.

At least, that’s what happened for Amazon and …

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Added by Rebecca Kon on September 8, 2014 at 8:26am — No Comments

How to Evaluate Your Live Chat Provider

You signed up with a live chat provider because you believed it would be beneficial to your dealership’s business.

So how often do you check to ensure they are delivering the results you were told to expect from the beginning?

We recommend that you evaluate your live chat provider or your internal chat team every month.

Below, are the important benchmarks you should be…

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Added by Rebecca Kon on September 3, 2014 at 1:02pm — No Comments

4 Phrases Your Online Shoppers DON'T Want to Hear

Have you ever sat down at a restaurant, looked at the menu, decided what you wanted to eat, and then as soon as the waiter comes by to take your order he tells you that the restaurant ran out of the main ingredient in your favorite dish on the menu?

That’s strike one - you expected them to have the food they advertise on the menu.

You’re not…

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Added by Rebecca Kon on August 25, 2014 at 3:11pm — No Comments

The Top Ten Auto News Stories of the Week: August 16 - 22

It’s been a fun week at ActivEngage! We've all been showing our team spirit by dressing up every day for Spirit Week!

 …

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Added by Rebecca Kon on August 22, 2014 at 7:02am — No Comments

The Unfortunate Story of Neggy Lected, an Online Car Shopper

Once upon a time, in the Land of Aluminum, Steel, and Rubber, there lived a team of Salespeople working at R-U-SERIOUS Dealer. These Salespeople, it is believed, had a rare gift for multi-tasking. 

Every day, they would tackle many different tasks - from taking and making phone calls, emailing prospects, making walkaround videos, attending to customers on the…

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Added by Rebecca Kon on August 18, 2014 at 1:43pm — No Comments

The Top Ten Auto News Stories of the Week: August 2 - 8

ActivEngage loves putting together the top ten automotive blogs and news articles just for you! By reading the Top Ten each week, you can stay updated on the latest strategies in marketing and selling cars, get the details on any social media and search engine updates, find out about innovative…

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Added by Rebecca Kon on August 8, 2014 at 9:18am — No Comments

The Science of Attention on Dealership Websites

YOU

MAY

COMPLETELY

IGNORE

THIS…

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Added by Rebecca Kon on August 4, 2014 at 2:26pm — No Comments

7 Steps to Overcome Shopper Distrust

There’s an on-going struggle in the dealership community for winning a shopper’s trust. 

Why?

Because shoppers have a pre-conceived idea about what they will expect when arriving at a dealership. They expect to be the prey. They expect your sales team’s hawks to swoop down and engulf them in persuasive techniques. They expect that they will have…

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Added by Rebecca Kon on July 30, 2014 at 9:55am — No Comments

The Top Ten Auto News Stories of the Week: July 19 - 25

We love bringing you the top news stories and blogs for the auto industry each week! Staying up with the trends and changes in the industry and car buyer behavior makes our business better, and we know it can really revolutionize yours too! So enjoy these articles and pat yourself on the back for…

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Added by Rebecca Kon on July 25, 2014 at 7:10am — No Comments

Your Dealership's Staff Wants a Culture of Appreciation

A dealership is often a high-stress environment, and if you don’t have a viable plan to show your employees that you appreciate them, you’re going to have to hire and re-hire over and over and over again…ad infinitum.

So how do you typically show your employees that you appreciate them for their work? The money. You give your team monetary incentives in return for…

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Added by Rebecca Kon on July 21, 2014 at 1:10pm — No Comments

7 Crucial Days Following a Test Drive

...7 days...

It’s not just a quote from the terrifying film “The Ring”, or as the Japanese know it “Ringu”, which I watched with my face behind a pillow - it’s also the crunch time for car buying decisions.…

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Added by Rebecca Kon on July 16, 2014 at 9:11am — No Comments

The Top Ten Auto News Stories of the Week: July 5 - 11

The automotive industry is in a big transition period right now, trying to figure out what the future is going to be like for car buyers and automotive dealers alike. That’s why all of these articles in today’s ActivEngage Top 10 contain tips and stories about doing things…

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Added by Rebecca Kon on July 11, 2014 at 12:30pm — No Comments

5 Unlikely Places You Can Promote Your Dealer Chat Service

You may think that the only place a chat invitation belongs is on your dealership’s website, however there are many dealerships across the country who have expanded the marketing of their chat service in the most unlikely places, and have received real benefits from doing so!

What unlikely places am I talking about?

Facebook

Did you know some…

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Added by Rebecca Kon on July 7, 2014 at 12:49pm — No Comments

The Top Ten Auto News Stories of the Week: June 14 - 20

ActivEngage is all about innovation and moving the industry forward. Therefore, this week’s Top 10 has articles featuring people who have made or are making an impact, new strategies and products worth trying out, and possibilities for the future that could change life as we know it. …

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Added by Rebecca Kon on June 20, 2014 at 9:08am — No Comments

Customers Are Talking About Your Dealership, and You Don't Even Realize It

So I was browsing Twitter the other day, looking up dealerships to check out their content and see what’s been going on. Suddenly, I typed in a dealership’s name who didn't have Twitter, and to my amazement, there were a TON of conversations that included their dealership’s name in the tweet (they just couldn't include a Twitter handle, because the dealership wasn't…

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Added by Rebecca Kon on June 18, 2014 at 7:30am — 1 Comment

The Top Ten Auto News Stories of the Week: June 7 - 13

Hey Car Dealers! It’s Friday! We hope you had a great week and are ready to check out some awesome automotive news and blogs from around the Web. Below, you’ll find stories about the problems of ad agencies handling your dealership’s digital ad copy, about what the philosophy Hegel and automotive…

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Added by Rebecca Kon on June 13, 2014 at 11:39am — No Comments

Dealer Terminology You Should Never Use Around Your Customers

"It is the obvious which is so difficult to see most of the time. People say, 'It's as plain as the nose on your face.' But how much of the nose on your face can you see, unless someone holds a mirror up to you?"…

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Added by Rebecca Kon on June 9, 2014 at 2:30pm — 8 Comments

Disney Is Changing Their Viewpoint On True Love. Why Aren't You, Car Dealers?

If you’ve seen (or been forced to watch) Disney’s new movies, Frozen and Maleficent, you may have noticed a change in their messaging about True Love that wasn’t part of their past movies like Aladdin or Cinderella. In the new movies, [SPOILER ALERT], True Love isn’t "love at first sight" or purely an infatuation anymore, but…

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Added by Rebecca Kon on June 4, 2014 at 9:59am — No Comments

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