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Rebecca Kon's ADM Blog (112)

Automotive Marketing: How to Win Over Multitasking Shoppers

Do you ever have those days where you have a million-and-one things to do, and haven’t the slightest idea how to get it all done other than to do multiple things at once? 

If you answered yes, you might not be surprised to learn that your online shoppers have this problem too. Time is of the essence, and we’re all busy, busy, busy.

But in…

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Added by Rebecca Kon on February 18, 2015 at 2:30pm — No Comments

Every Day is a Super Bowl

“Run the football. RUN the football. RUN THE FOOTBALL!” 

Every Seahawks fan in America was thinking this on Sunday as they watched, with complete shock and dismay, as one of the worst plays in football history unfolded like a bad dream.…

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Added by Rebecca Kon on February 4, 2015 at 1:41pm — No Comments

Top Ten Blogs and News for Auto Dealers: January 17 - 23

There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just…

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Added by Rebecca Kon on January 23, 2015 at 11:55am — No Comments

Make Digital Communication a Priority by 2025

In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,…

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Added by Rebecca Kon on January 21, 2015 at 2:21pm — 1 Comment

Top Ten Blogs and News for Auto Dealers: January 3 - 9

The New Year is here and we’re starting out full speed by keeping you up-to-date weekly with the top automotive news and blogs from around the Internet.

In today’s Top 10, you’ll read about how connected cars took over CES, find out why Toyota is giving away patents,…

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Added by Rebecca Kon on January 9, 2015 at 2:31pm — No Comments

Emotion + Information = Expert Selling

It is said that people buy with their emotions. However, what really happens is a mix between influential information and emotional cues.

MarketingProfs provides some great insight about the different degrees of…

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Added by Rebecca Kon on December 18, 2014 at 7:00am — No Comments

3 Horrifying Fails of Dealership Follow-Up Emails

Your dealership follow-up process impacts the effectiveness of everything from your live chat service to your advertising efforts. Without proper follow-up, shoppers don’t buy...and then your dealership doesn’t make any money.

With that in mind, and you might want to sit down for this...after doing some research, I’ve discovered a horrifying…

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Added by Rebecca Kon on December 10, 2014 at 12:33pm — 1 Comment

The Top Ten Auto News Stories of the Week: November 29 - December 5

Happy First Week of December, Automotive Professionals!

Are you ready to read this week’s top automotive news articles and blogs? This week we have articles about how to update your dealership’s SEO strategy for 2015, November Sales numbers, the FTC’s new social media ruling, and…

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Added by Rebecca Kon on December 5, 2014 at 1:00pm — No Comments

How to Use Geofencing with Live Chat

The Internet allows you to have a global street corner for your dealership’s Digital Storefront, but sometimes it’s wise (and profitable) to send certain messages to your local shoppers ONLY, and in order to do that - you need to use Geofencing. 

What is Geofencing?

Geofencing…

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Added by Rebecca Kon on December 1, 2014 at 9:42am — No Comments

The Top Ten Auto News Stories of the Week: November 15 - 21

Happy Friday, Auto Dealers!

Are you ready to read the top automotive news and blogs from around the Web? We have some really interesting topics for you today, including: Toyota’s hydrogen fuel cell car, NADA’s Sales Forecast for 2015, 3 ways dealers are connecting with the modern…

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Added by Rebecca Kon on November 21, 2014 at 11:19am — No Comments

6 DO's and DON'Ts for Incoming Dealership Phone Calls

Incoming calls are some of the hottest leads for a dealership. However, if best practices aren’t in place, these calls can turn from a blessing to a tragic mess - negatively affecting your reputation, your customer loyalty, and the acquisition of new customers.

So in today’s blog, we’re going to discuss some necessary do’s and…

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Added by Rebecca Kon on November 13, 2014 at 7:59am — No Comments

Why You Need to Join the Mobile Chat Revolution

“Nothing is more powerful than an idea whose time has come.” -- Victor Hugo

As the live chat industry grows, chat technology is getting better every day. New ideas are creating new chat features, and it’s important to know what options are out there that make tasks easier for your chat team and your online shopper’s chat experience more helpful.

The Mobile Chat Revolution…

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Added by Rebecca Kon on November 5, 2014 at 7:30am — No Comments

7 Ways Live Chat Can Fail and How to Prevent Them

Live chat isn’t always as easy as adding code to your website and watching the leads come in to your CRM. If you don’t have the correct processes and practices in place before you start, there’s a very likely chance that your live chat service could fail.

In order to help you prevent live chat disaster, we put together our most recent eBook,…

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Added by Rebecca Kon on November 3, 2014 at 8:57am — No Comments

The Top Ten Auto News Stories of the Week: October 18 - 24

Happy Friday, Car Dealers! We have some great automotive news articles and blogs to share with you this week! Make sure to read them all to stay smart about what’s happening in the auto industry and how you can transform your dealership to keep up in today’s market.…

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Added by Rebecca Kon on October 24, 2014 at 11:59am — No Comments

3 Halloween Ideas for Car Dealerships

Trick or treat!

There’s a little less than two weeks until Halloween! Does your dealership have a plan for how to bring more shoppers into the showroom and service bays during this fun and hopefully-not-too-scary time? You should!

Holidays are always an opportune time to foster some community spirit and be the host to memorable events for your…

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Added by Rebecca Kon on October 20, 2014 at 2:01pm — No Comments

Recap of the Best Tweets from DSES 2014

In case you missed the great dealer education opportunity that happened in Las Vegas this week, ActivEngage has put together a Twitter Recap of some of the best key takeaway tweeted messages from the DrivingSales Executive Summit! …

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Added by Rebecca Kon on October 16, 2014 at 8:18am — No Comments

The Top Ten Auto News Stories of the Week: October 4 - 10

It’s Friday! Are you ready to get caught up on the Top 10 automotive news stories and blogs of the week? We’ve got some interesting content for you - new research studies, Google’s EAT, how to tweet your notes at DSES, and more!

Read on, Auto Professionals, read…

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Added by Rebecca Kon on October 10, 2014 at 1:19pm — No Comments

Chat Representatives Are Your Website's Shepherds

There are a lot of lost sheep on your website. Consumers roaming around, not exactly sure how to find what they are looking for. And until a few years ago, there was no possible solution to help them find their way around your dealership’s digital showroom. Your shoppers were all alone to roam and be lost little sheep.

But then live chat was born. And live chat…

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Added by Rebecca Kon on October 6, 2014 at 8:05am — No Comments

Have Your Winterized Your Processes Yet?

Dare I say it...soon enough, it’s going to be winter, and when winter comes...you’re not going to share another Game of Thrones meme...but you are going to ensure that everyone (your staff, your vendors, etc.) is prepared for what happens in winter - such as holidays, bad weather, illness...maybe even snowball fights.

So, what kind of…

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Added by Rebecca Kon on October 1, 2014 at 1:08pm — No Comments

The Top Ten Auto News Stories of the Week: September 20 - 26

It’s the end of the month and quarter! We know you are all probably super busy closing deals, but don’t forget to stay updated on this week’s top automotive blogs and news articles we’ve put together just for you!…

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Added by Rebecca Kon on September 26, 2014 at 8:40am — No Comments

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