Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Follow-up emails are so crucial to a dealership’s marketing and communication strategy, but valuable and helpful content is recently taking a backseat to speed and convenience.
Over the past few months, we’ve reviewed several dealership follow-up emails - and we’ve seen the good, the bad, and the ugly. After studying these emails, we have concluded that dealership email follow-up methods need some adjustments, which is why ActivEngage wrote this new eBook, …Continue
Added by Rebecca Kon on May 28, 2015 at 7:14am — No Comments
I hope that everyone who was able to make it had a great time at Digital Dealer 18 in Tampa, FL last week! For those of you who were unable to attend though, I want you to still be able to take away some valuable insights from this…Continue
Added by Rebecca Kon on April 30, 2015 at 8:34am — No Comments
Although many dealership representatives and automotive professionals alike will be flocking to the Digital Dealer Conference in Tampa on April 21st, it’s important to note that one more important “event” will be happening that day…Continue
American online communication predominantly uses text in English. However, depending on your dealership’s location, your customer base could have more non-English…Continue
Added by Rebecca Kon on March 26, 2015 at 2:45pm — No Comments
Generation Y has gotten a bad rep over the past few years, however there are some distinct characteristics that should not be overlooked when considering them to be a part of your dealership’s staff.
The following characteristics are advantages that could increase your bottom line, so listen up!…Continue
If you answered yes, you might not be surprised to learn that your online shoppers have this problem too. Time is of the essence, and we’re all busy, busy, busy.
Every Seahawks fan in America was thinking this on Sunday as they watched, with complete shock and dismay, as one of the worst plays in football history unfolded like a bad dream.…Continue
Added by Rebecca Kon on February 4, 2015 at 1:41pm — No Comments
There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just…Continue
Added by Rebecca Kon on January 23, 2015 at 11:55am — No Comments
In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,…Continue
In today’s Top 10, you’ll read about how connected cars took over CES, find out why Toyota is giving away patents,…Continue
Added by Rebecca Kon on January 9, 2015 at 2:31pm — No Comments
It is said that people buy with their emotions. However, what really happens is a mix between influential information and emotional cues.
MarketingProfs provides some great insight about the different degrees of…Continue
Added by Rebecca Kon on December 18, 2014 at 7:00am — No Comments
Your dealership follow-up process impacts the effectiveness of everything from your live chat service to your advertising efforts. Without proper follow-up, shoppers don’t buy...and then your dealership doesn’t make any money.
With that in mind, and you might want to sit down for this...after doing some research, I’ve discovered a horrifying…Continue
Are you ready to read this week’s top automotive news articles and blogs? This week we have articles about how to update your dealership’s SEO strategy for 2015, November Sales numbers, the FTC’s new social media ruling, and…Continue
Added by Rebecca Kon on December 5, 2014 at 1:00pm — No Comments
The Internet allows you to have a global street corner for your dealership’s Digital Storefront, but sometimes it’s wise (and profitable) to send certain messages to your local shoppers ONLY, and in order to do that - you need to use Geofencing.
Added by Rebecca Kon on December 1, 2014 at 9:42am — No Comments
Are you ready to read the top automotive news and blogs from around the Web? We have some really interesting topics for you today, including: Toyota’s hydrogen fuel cell car, NADA’s Sales Forecast for 2015, 3 ways dealers are connecting with the modern…Continue
Added by Rebecca Kon on November 21, 2014 at 11:19am — No Comments
Incoming calls are some of the hottest leads for a dealership. However, if best practices aren’t in place, these calls can turn from a blessing to a tragic mess - negatively affecting your reputation, your customer loyalty, and the acquisition of new customers.
So in today’s blog, we’re going to discuss some necessary do’s and…Continue
Added by Rebecca Kon on November 13, 2014 at 7:59am — No Comments
“Nothing is more powerful than an idea whose time has come.” -- Victor Hugo
As the live chat industry grows, chat technology is getting better every day. New ideas are creating new chat features, and it’s important to know what options are out there that make tasks easier for your chat team and your online shopper’s chat experience more helpful.
Added by Rebecca Kon on November 5, 2014 at 7:30am — No Comments
Live chat isn’t always as easy as adding code to your website and watching the leads come in to your CRM. If you don’t have the correct processes and practices in place before you start, there’s a very likely chance that your live chat service could fail.
In order to help you prevent live chat disaster, we put together our most recent eBook,…Continue
Added by Rebecca Kon on November 3, 2014 at 8:57am — No Comments
Happy Friday, Car Dealers! We have some great automotive news articles and blogs to share with you this week! Make sure to read them all to stay smart about what’s happening in the auto industry and how you can transform your dealership to keep up in today’s market.…
Added by Rebecca Kon on October 24, 2014 at 11:59am — No Comments
There’s a little less than two weeks until Halloween! Does your dealership have a plan for how to bring more shoppers into the showroom and service bays during this fun and hopefully-not-too-scary time? You should!
Holidays are always an opportune time to foster some community spirit and be the host to memorable events for your…Continue
Added by Rebecca Kon on October 20, 2014 at 2:01pm — No Comments