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Rebecca Kon's ADM Blog (103)

The Top Ten Auto News Stories of the Week: November 15 - 21

Happy Friday, Auto Dealers!

Are you ready to read the top automotive news and blogs from around the Web? We have some really interesting topics for you today, including: Toyota’s hydrogen fuel cell car, NADA’s Sales Forecast for 2015, 3 ways dealers are connecting with the modern…

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Added by Rebecca Kon on November 21, 2014 at 11:19am — No Comments

6 DO's and DON'Ts for Incoming Dealership Phone Calls

Incoming calls are some of the hottest leads for a dealership. However, if best practices aren’t in place, these calls can turn from a blessing to a tragic mess - negatively affecting your reputation, your customer loyalty, and the acquisition of new customers.

So in today’s blog, we’re going to discuss some necessary do’s and…

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Added by Rebecca Kon on November 13, 2014 at 7:59am — No Comments

Why You Need to Join the Mobile Chat Revolution

“Nothing is more powerful than an idea whose time has come.” -- Victor Hugo

As the live chat industry grows, chat technology is getting better every day. New ideas are creating new chat features, and it’s important to know what options are out there that make tasks easier for your chat team and your online shopper’s chat experience more helpful.

The Mobile Chat Revolution…

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Added by Rebecca Kon on November 5, 2014 at 7:30am — No Comments

7 Ways Live Chat Can Fail and How to Prevent Them

Live chat isn’t always as easy as adding code to your website and watching the leads come in to your CRM. If you don’t have the correct processes and practices in place before you start, there’s a very likely chance that your live chat service could fail.

In order to help you prevent live chat disaster, we put together our most recent eBook,…

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Added by Rebecca Kon on November 3, 2014 at 8:57am — No Comments

The Top Ten Auto News Stories of the Week: October 18 - 24

Happy Friday, Car Dealers! We have some great automotive news articles and blogs to share with you this week! Make sure to read them all to stay smart about what’s happening in the auto industry and how you can transform your dealership to keep up in today’s market.…

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Added by Rebecca Kon on October 24, 2014 at 11:59am — No Comments

3 Halloween Ideas for Car Dealerships

Trick or treat!

There’s a little less than two weeks until Halloween! Does your dealership have a plan for how to bring more shoppers into the showroom and service bays during this fun and hopefully-not-too-scary time? You should!

Holidays are always an opportune time to foster some community spirit and be the host to memorable events for your…

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Added by Rebecca Kon on October 20, 2014 at 2:01pm — No Comments

Recap of the Best Tweets from DSES 2014

In case you missed the great dealer education opportunity that happened in Las Vegas this week, ActivEngage has put together a Twitter Recap of some of the best key takeaway tweeted messages from the DrivingSales Executive Summit! …

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Added by Rebecca Kon on October 16, 2014 at 8:18am — No Comments

The Top Ten Auto News Stories of the Week: October 4 - 10

It’s Friday! Are you ready to get caught up on the Top 10 automotive news stories and blogs of the week? We’ve got some interesting content for you - new research studies, Google’s EAT, how to tweet your notes at DSES, and more!

Read on, Auto Professionals, read…

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Added by Rebecca Kon on October 10, 2014 at 1:19pm — No Comments

Chat Representatives Are Your Website's Shepherds

There are a lot of lost sheep on your website. Consumers roaming around, not exactly sure how to find what they are looking for. And until a few years ago, there was no possible solution to help them find their way around your dealership’s digital showroom. Your shoppers were all alone to roam and be lost little sheep.

But then live chat was born. And live chat…

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Added by Rebecca Kon on October 6, 2014 at 8:05am — No Comments

Have Your Winterized Your Processes Yet?

Dare I say it...soon enough, it’s going to be winter, and when winter comes...you’re not going to share another Game of Thrones meme...but you are going to ensure that everyone (your staff, your vendors, etc.) is prepared for what happens in winter - such as holidays, bad weather, illness...maybe even snowball fights.

So, what kind of…

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Added by Rebecca Kon on October 1, 2014 at 1:08pm — No Comments

The Top Ten Auto News Stories of the Week: September 20 - 26

It’s the end of the month and quarter! We know you are all probably super busy closing deals, but don’t forget to stay updated on this week’s top automotive blogs and news articles we’ve put together just for you!…

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Added by Rebecca Kon on September 26, 2014 at 8:40am — No Comments

3 Automotive Infographics You Need to See

In the Age of Information Overload, infographics are here to help us “boil it all down”. Their visual appeal comes from their precision in organizing data and can be a great way to get information quickly without having to read a bunch of text to get to the point.

Below, I’ve listed a few…

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Added by Rebecca Kon on September 22, 2014 at 1:30pm — No Comments

What's Your Chat Follow-Up Process?

Live chat success does not happen on its own. Success happens when live chat is flawlessly incorporated into your dealership’s daily processes. And one of those daily processes is lead follow-up.

As soon as a chat lead hits your CRM, you need to have a team promptly following up with that shopper. You can have the most amazing chats in the world, however if your staff is not properly following up with your online shoppers, it won’t matter if you…

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Added by Rebecca Kon on September 17, 2014 at 1:12pm — No Comments

Nerds are Invading Live Chat...with Outstanding Customer Service

Believe it or not, sometimes the ultimate weapon to help you deliver the best online consumer experience is...Nerd Knowledge. Yes. That’s right. Knowledge about everything nerdy.

At least, that’s what happened for Amazon and …

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Added by Rebecca Kon on September 8, 2014 at 8:26am — No Comments

How to Evaluate Your Live Chat Provider

You signed up with a live chat provider because you believed it would be beneficial to your dealership’s business.

So how often do you check to ensure they are delivering the results you were told to expect from the beginning?

We recommend that you evaluate your live chat provider or your internal chat team every month.

Below, are the important benchmarks you should be…

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Added by Rebecca Kon on September 3, 2014 at 1:02pm — No Comments

4 Phrases Your Online Shoppers DON'T Want to Hear

Have you ever sat down at a restaurant, looked at the menu, decided what you wanted to eat, and then as soon as the waiter comes by to take your order he tells you that the restaurant ran out of the main ingredient in your favorite dish on the menu?

That’s strike one - you expected them to have the food they advertise on the menu.

You’re not…

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Added by Rebecca Kon on August 25, 2014 at 3:11pm — No Comments

The Top Ten Auto News Stories of the Week: August 16 - 22

It’s been a fun week at ActivEngage! We've all been showing our team spirit by dressing up every day for Spirit Week!

 …

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Added by Rebecca Kon on August 22, 2014 at 7:02am — No Comments

The Unfortunate Story of Neggy Lected, an Online Car Shopper

Once upon a time, in the Land of Aluminum, Steel, and Rubber, there lived a team of Salespeople working at R-U-SERIOUS Dealer. These Salespeople, it is believed, had a rare gift for multi-tasking. 

Every day, they would tackle many different tasks - from taking and making phone calls, emailing prospects, making walkaround videos, attending to customers on the…

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Added by Rebecca Kon on August 18, 2014 at 1:43pm — No Comments

The Top Ten Auto News Stories of the Week: August 2 - 8

ActivEngage loves putting together the top ten automotive blogs and news articles just for you! By reading the Top Ten each week, you can stay updated on the latest strategies in marketing and selling cars, get the details on any social media and search engine updates, find out about innovative…

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Added by Rebecca Kon on August 8, 2014 at 9:18am — No Comments

The Science of Attention on Dealership Websites

YOU

MAY

COMPLETELY

IGNORE

THIS…

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Added by Rebecca Kon on August 4, 2014 at 2:26pm — No Comments

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