Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Albert Einstein once said, “Life is like riding a bicycle. To keep your balance, you must keep moving.”
In the typically slower months of the car business between October and December, your dealership may feel like there is no possible way for your sales and service appointments to keep coming in. You may be saying things like, “That’s just the way it…Continue
Added by Rebecca Kon on September 23, 2015 at 12:43pm — No Comments
In a recent webinar, “The 4 Best Kept Secrets of Mobile Live Chat Success" Todd Smith, CEO of ActivEngage, tells a story about the large number of shoppers today using chat who give the name "Bob" when they first start a conversation. This is a testament to the fact that…Continue
Added by Rebecca Kon on September 3, 2015 at 2:30pm — No Comments
I don’t often like to get into arguments about semantics, but I think this one cannot be ignored. There’s a term out there that chat providers are using, and they are using it incorrectly. What’s the term they are using? It’s “Video Chat”.…Continue
Added by Rebecca Kon on August 19, 2015 at 1:36pm — No Comments
You know what really sucks? When businesses do something that they somehow believe will be helpful or beneficial for the customer, but because of poor execution or simply not being thoughtful about what they are doing, the impact is damaging and derogatory. Even though it was…Continue
Follow-up emails are so crucial to a dealership’s marketing and communication strategy, but valuable and helpful content is recently taking a backseat to speed and convenience.
Over the past few months, we’ve reviewed several dealership follow-up emails - and we’ve seen the good, the bad, and the ugly. After studying these emails, we have concluded that dealership email follow-up methods need some adjustments, which is why ActivEngage wrote this new eBook, …Continue
Added by Rebecca Kon on May 28, 2015 at 7:14am — No Comments
I hope that everyone who was able to make it had a great time at Digital Dealer 18 in Tampa, FL last week! For those of you who were unable to attend though, I want you to still be able to take away some valuable insights from this…Continue
Added by Rebecca Kon on April 30, 2015 at 8:34am — No Comments
Although many dealership representatives and automotive professionals alike will be flocking to the Digital Dealer Conference in Tampa on April 21st, it’s important to note that one more important “event” will be happening that day…Continue
American online communication predominantly uses text in English. However, depending on your dealership’s location, your customer base could have more non-English…Continue
Added by Rebecca Kon on March 26, 2015 at 2:45pm — No Comments
Generation Y has gotten a bad rep over the past few years, however there are some distinct characteristics that should not be overlooked when considering them to be a part of your dealership’s staff.
The following characteristics are advantages that could increase your bottom line, so listen up!…Continue
If you answered yes, you might not be surprised to learn that your online shoppers have this problem too. Time is of the essence, and we’re all busy, busy, busy.
Every Seahawks fan in America was thinking this on Sunday as they watched, with complete shock and dismay, as one of the worst plays in football history unfolded like a bad dream.…Continue
Added by Rebecca Kon on February 4, 2015 at 1:41pm — No Comments
There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just…Continue
Added by Rebecca Kon on January 23, 2015 at 11:55am — No Comments
In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,…Continue
In today’s Top 10, you’ll read about how connected cars took over CES, find out why Toyota is giving away patents,…Continue
Added by Rebecca Kon on January 9, 2015 at 2:31pm — No Comments
It is said that people buy with their emotions. However, what really happens is a mix between influential information and emotional cues.
MarketingProfs provides some great insight about the different degrees of…Continue
Added by Rebecca Kon on December 18, 2014 at 7:00am — No Comments
Your dealership follow-up process impacts the effectiveness of everything from your live chat service to your advertising efforts. Without proper follow-up, shoppers don’t buy...and then your dealership doesn’t make any money.
With that in mind, and you might want to sit down for this...after doing some research, I’ve discovered a horrifying…Continue
Are you ready to read this week’s top automotive news articles and blogs? This week we have articles about how to update your dealership’s SEO strategy for 2015, November Sales numbers, the FTC’s new social media ruling, and…Continue
Added by Rebecca Kon on December 5, 2014 at 1:00pm — No Comments
The Internet allows you to have a global street corner for your dealership’s Digital Storefront, but sometimes it’s wise (and profitable) to send certain messages to your local shoppers ONLY, and in order to do that - you need to use Geofencing.
Added by Rebecca Kon on December 1, 2014 at 9:42am — No Comments
Are you ready to read the top automotive news and blogs from around the Web? We have some really interesting topics for you today, including: Toyota’s hydrogen fuel cell car, NADA’s Sales Forecast for 2015, 3 ways dealers are connecting with the modern…Continue
Added by Rebecca Kon on November 21, 2014 at 11:19am — No Comments
Incoming calls are some of the hottest leads for a dealership. However, if best practices aren’t in place, these calls can turn from a blessing to a tragic mess - negatively affecting your reputation, your customer loyalty, and the acquisition of new customers.
So in today’s blog, we’re going to discuss some necessary do’s and…Continue
Added by Rebecca Kon on November 13, 2014 at 7:59am — No Comments