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Patti Swanson's ADM Blog (10)


ShipCarsNow is asking dealers to participate in their annual dealer survey. [Click Here to go to the Survey.] Survey participants can enter a drawing to win a new 32GB iPad2.


As part of ongoing market research, ShipCarsNow annually surveys independent and franchised auto dealers to get their feedback about online trading of used cars and related auto transport services. While a…


Added by Patti Swanson on June 1, 2011 at 2:35pm — No Comments

An Industry First Mobile App

Every segment of the automotive industry is online. Some have been slower to adapt than others, but it is pretty safe to say everyone is online in one way or another. Companies are searching and finding new ways to serve customers through technology and improved systems.

The auto transport segment is no different and this past week ShipCarsNow offered demonstrations of the first…


Added by Patti Swanson on March 13, 2011 at 7:53am — No Comments

2011 SEO Insights and Tips

Written by senior search strategist at LevelSet Solutions, 2011 SEO Insights and Tips is a quick read providing meaningful information


Excerpt -

Unless a business model simply relies on traffic, an SEO partner needs to approach search marketing from a multifaceted perspective. The goal is not aggregate traffic; it is about increasing qualified…


Added by Patti Swanson on February 23, 2011 at 10:26am — No Comments

Chrysler Goes Bold in Order to Inspire

Chrysler's Super Bowl ad was bold. It aligned luxury with Detroit and the edge of Eminem. It was daring, inspiring, fresh and needed. It was beautifully filmed and edited, boasted impressive copy writing, and it was delivered at the perfect time for Chrysler, Detroit, and the country. And often timing is more important than anything, much to all of our fabulous creative friends’ dismay. But in this case, great creative aligned with perfect timing. Let’s only hope it results in sales. Only…


Added by Patti Swanson on February 7, 2011 at 6:54pm — No Comments

LevelSet Solutions expands services and launches new website

LevelSet Solutions has expanded its services to include Internet marketing and launched its new website, The company, now in its second year,…


Added by Patti Swanson on December 29, 2010 at 7:45am — No Comments

Reader Beware-The Internet is Filled with Inexperience

Yesterday, a colleague sent me a blog post that made me laugh right out loud because of the absurdity of what was being proposed and recommended. Unfortunately, I know the writer who is fresh out of college with lots of potential, but was given the privilege to write for her company’s blog with obviously no editing or guidelines. Her inexperience of workplace standards, legality and employee rights…


Added by Patti Swanson on August 31, 2010 at 10:29am — No Comments

July 4th safety tips from ShipCarsNow

You can't be reminded enough on this very busy driving holiday season about road safety. Everyone have a great holiday and, of course, be safe. And thanks ShipCarsNow, one of the busiest auto transport companies around for the reminder that was posted @…


Added by Patti Swanson on July 3, 2010 at 7:09am — No Comments

Building and maintaining relationships is different today

The auto industry seems to be reflecting recently on its glory days. Many of the models coming out have a nostagic feel including the mustang and the camaro. Ford posted recently on their facebook page this great collection of historical photos.You can check them out at:

But with all this reflection, it makes me think that maybe we all need to think more about what…


Added by Patti Swanson on June 26, 2010 at 2:00pm — 6 Comments

A roller coaster ride for Detroit

The last couple days have been a bit of a roller coaster for Detroit. The former Big Three gave Detroit something to smile about by leading U.S. May new car sales; the Mercury brand comes to a necessary, but sad end; and Detroit Tiger Armando Galarraga has a record throwing game taken from him purely because of human error. Unfortunately, without instant replay, the call stands.

Could the Mercury brand been saved? Should Ford have created something very different and unique…


Added by Patti Swanson on June 3, 2010 at 7:13pm — 2 Comments

Do you have a content strategy that works?

By positioning meaningful and fresh content on your website that is targeted; you can drive traffic, position the organization as an authority and help build relationships with customers. So how do you use content and where do you start?

First, let’s assume the appropriate research has been completed and you…


Added by Patti Swanson on May 10, 2010 at 3:23pm — 5 Comments

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