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Brett Sutherlin's ADM Blog (15)

Stuck for Website Content Ideas? Try This!

One critical best practice that helps drive more traffic to your website is to continuously create new content. Google crawls websites to find relevant content to provide more accurate results to searchers. However, it is sometimes hard to come up with content ideas that will be of interest to your audience.

 

Pounding your head against a desk,…

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Added by Brett Sutherlin on July 25, 2019 at 7:00am — No Comments

Are You Missing Out on a Large Population of Customers?

Se Habla español?

Many dealerships reap the benefits of employing staff that speak fluent Spanish for the simple reason that an increasing number of Spanish speakers frequent today’s dealerships for both sales and service. Language barriers can be a problem when it comes to service recommendation upsells or relaying the value of a vehicle, its…

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Added by Brett Sutherlin on March 12, 2019 at 7:33am — No Comments

To Price or Not to Price: That is the Question!

In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price?

 

The industry is pretty divided on this…

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Added by Brett Sutherlin on February 7, 2019 at 6:00am — 2 Comments

What Data Really Matters to Dealers?

Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can cause mass confusion about what data really matters. As a dealer, you may well be asking yourself, “what data should I really be watching at my dealership?”

 

Well, let’s keep it simple! Over the years I have found it boils down to two…

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Added by Brett Sutherlin on January 16, 2019 at 7:15am — No Comments

FusionZONE Automotive Launches FastRing and FastPrice

 Next generation tools enable dealers to contact customers

in under 6 seconds, converting leads into sales

 

PACIFIC PALISADES, Calf., January 7, 2018 - fusionZONE Automotive, LLC, the…

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Added by Brett Sutherlin on January 7, 2019 at 8:01am — No Comments

Scripts Are for Actors, not your Websites

Have you ever eagerly awaited the release of a great new movie? Anticipation mounts as release day approaches. Then you go and see it, only to leave disappointed. I’m sure I can name plenty of box office bombs which were initially hyped up and expected to be box office blockbusters. If you look at the factors involved in what makes a “bomb” versus a…

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Added by Brett Sutherlin on December 27, 2018 at 7:26am — No Comments

fusionZONE Releases Mobile Text Coupons for Sales & Service

Auto Dealers Increase Service Leads Over 200%

With Mobile Text Coupons

 

PACIFIC PALISADES, Calf.,…

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Added by Brett Sutherlin on December 20, 2018 at 7:00am — No Comments

For a Profitable Service Department, Don’t Get Tired of Tires!

91% of service customers defect once they are out of warranty, and those are a dealership’s most profitable customers. What can your dealership do to help retain these valuable customers?

 

Tire sales can easily distinguish your dealership from its competition and decrease defection, but only if they are promoted and sold differently than how…

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Added by Brett Sutherlin on December 17, 2018 at 7:21am — No Comments

Watch Out, Google Is about to Supercharge Reviews!

These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing…

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Added by Brett Sutherlin on November 30, 2018 at 7:25am — No Comments

Four Things You Need to Be Successful at SEO (+Bonus Infographic)

Search engine optimization can be a confusing thing.

As search engine algorithms frequently change many find it hard to keep up with the latest trends and best practices in order to maintain high website rankings.

 

Well, the 800-pound gorilla in the room…

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Added by Brett Sutherlin on November 19, 2018 at 9:00am — No Comments

Brett Sutherlin Discusses “Online Conversion is Not as Hard as you Think!” at Automotive Attribution & Analytics Summit

PACIFIC PALISADES, Calf., November 5, 2018 - fusionZONE Automotive, LLC, the automotive industry’s highest-performing dealer website solution, today announced that company founder and popular speaker, Brett Sutherlin, will present a session titled, Increasing Online Conversion is not as Hard as You Think!”  at the upcoming…

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Added by Brett Sutherlin on November 5, 2018 at 7:20am — No Comments

How to Supercharge Website Conversions through Mobile Optimization

In our industry, conversion rates are horrible. A great dealer “might” convert at a higher rate, but many are missing the boat on the majority of their website visitors. There are many reasons why this is true. However, the sad fact remains that it is.

 

Imagine making some simple tweaks to your website which produce an immediate increase in the number of…

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Added by Brett Sutherlin on October 29, 2018 at 7:27am — No Comments

Where Oh Where Has the Service Department Gone?

Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party listing sites and…

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Added by Brett Sutherlin on October 12, 2018 at 7:00am — No Comments

What We’ve Got Here is a Failure to Communicate!







Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads.

 

In the car shopping process…

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Added by Brett Sutherlin on September 25, 2018 at 7:00am — No Comments

Is the Pre-Qualification Game Losing You Sales?

The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to respond (hopefully quickly) to any new leads, they are also expected to follow up with those leads with a “buy or die” mentality. I can guarantee you that whoever is responsible for following up with leads can quickly be overwhelmed by their to-do list in the…

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Added by Brett Sutherlin on September 19, 2018 at 7:07am — No Comments

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