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David T. Gould's ADM Blog (9)

Auto Dealer Data Leakage - Data Reports, Lock'm Down - DTG Digital Efficiency

The Data War is raging.

Added after initial post:

My suggestion of Locking Down Critical Dealership Data Fields has generated interesting feedback on other thread(s). The jury is out here on why others are not jumping on board with the suggestion of starving the beast by restricting which data is accessible to a VERY limited number of intermediary data polling services. Don't mind me for trying to keep this simple... That is what I do... I look at things (mostly digital) and…

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Added by David T. Gould on February 16, 2012 at 10:30pm — No Comments

David T. Gould Reply to Thomas A. Kelly - Automotive Dealer Data Access - Data Fields, Lock'm Down

Tom - DMV does play into this. They are wrong for selling personal data as well when it is without the permission of the original owner. As far as I am concerned, find money for the bridge elsewhere. Just like TrueCar, people are turning their backs on their personal information with an illusion that they may be saving money... Meanwhile, their personal information is being bought and sold by a very few tech savy companies. As stated elsewhere, this data accumulation business is in the multi…

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Added by David T. Gould on February 8, 2012 at 10:32am — No Comments

TrueCar - Who is responsible for personal information? Are the authorities missing the point?

I profess to being one of the "lurkers" who mostly skims these automotive blogs to stay on top of today's automotive news and catch up on the latest and greatest vendor offerings. Today I am making an exception and making this post to highlight that this issue is VERY TECHNICAL. Maybe too technical for the automotive, state and national authorities that are currently getting involved. Based on posts from our friends Jim, Ralph and the like, I am seeing advertising and improper sales (bird…

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Added by David T. Gould on December 21, 2011 at 6:27am — 2 Comments

True Professional Digital Marketing Prevailing (Brought this story over from Facebook...)

Further proof of true professional digital marketing prevailing is found here:

http://blog.wardsauto.com/dealer_dialogue/2008/12/31/tale-of-two-dealerships/

The brief story is worth a read and showing to every dealership out there.

Good Selling,

DTG

Added by David T. Gould on June 10, 2009 at 5:30pm — No Comments

Turned a page... Starting a chapter... ADP / BZ Results Offering Exposed Me To Digital Marketing / Digital Advertising... An exciting field with endless opportunity.

ADP / BZ Results and I parted ways this past Monday... I'm truly sorry it did not work out.



I've said it out loud, now I'm going to put it in print... If I knew the end result before I started with ADP / BZ Results I still would have signed up for the "wild ride" (extreme experience)...



To relate to the reader what I mean... Imagine having the opportunity to take your hobby (digital imaging / video editing / marketing) and make it a career, Digital Marketing / Advertising… Continue

Added by David T. Gould on June 4, 2009 at 7:52pm — 4 Comments

Just finished Karrass Negotiation training with ADP... Fantastic! Jerry (instructor) keeps a dynamic pace while imparting a ton of great negotiating techniques.

Finished up with Karrass Negotiating training with ADP... Highly recommend for anyone who has not had the opportunity to experience. Jerry, our instructor, was knowledgable and taught at a fast pace... I enjoyed roll playing section the most... not at all like previous roll playing experiences. Karrass's developement the negotiating experience is significantly different (in a good way) from the typical car sales negotiation styles I had been exposed to. Top drawer... High integrity...… Continue

Added by David T. Gould on November 12, 2008 at 4:18pm — 1 Comment

Shopping for a pre-owned 2006 Trailblazer... What an eye opener...

Hello Digital Marketing professionals... My wife and I are actively in the process of locating a pre-owned vehicle. The experience has been shocking. No, I will not name names, but I will point out a few observations:



NOTES:

I have let my wife do all the shopping.

Watched her process.

Noted the different dealership interactions.

Noted her feedback so far.



First... Like text book she went straight to the internet to find a three seater SUV. (Yes,… Continue

Added by David T. Gould on July 4, 2008 at 9:46pm — 6 Comments

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