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Edward Curran's ADM Blog (7)

Loyalty starts by staying connected.

A vehicle is one of the most expensive purchases people make and it doesn’t necessarily happen just once.

If something goes wrong they don’t call the manufacturer…they call the dealership. So make it easy and let them know you are driving there. No matter where they travel.

Stay connected and in reach with a Shift Automotive App for your dealership.

Service. Parts. News. Contests.…


Added by Edward Curran on June 6, 2014 at 6:02am — No Comments

Building A Marketing Strategy for Your Dealership Starts with A Question.

I came from a design background prior to starting Shift Automotive Apps and what I mean by that is that I worked for Ad Agencies, Design Shops and similar type environments where I was paid to solve problems visually.

When I started Shift with my wife and business partner Frank, we made a concerted effort to continue our philosophy of solving problems visually but also incorporating movement when it came to developing our App.

Three and a bit years later we continue to strive…


Added by Edward Curran on June 2, 2014 at 10:06am — 5 Comments

Thoughts on a Tuesday...

Advertising and marketing is about establishing a connection with your audience. It is about being able to see what is happening in a marketplace and positioning yourself to be seen as a leader in that marketplace.

Marketing and advertising has never and will never be about chasing rank on a page or positioning content so it can be found. You want to be found? Then stand out.

App your dealership and go mobile. Connect where your Audience now Lives.

Have something…


Added by Edward Curran on May 27, 2014 at 5:47am — No Comments

The Relationship Side of Social Media Marketing

Over the last two years I have met a number of people that see car dealerships and the automotive industry in general, as nothing more than a cash cow. A source of funds for the next best SEO/Re-targeting/think global and act local marketing scheme that it almost boggles my mind at just how much crap is available at a low monthly price that promises so much but only if you act now.

Hell even in the early days of my own selling strategy (with regards to my own product line) I…


Added by Edward Curran on May 2, 2014 at 9:40am — No Comments

The Value of Free

I've been told over the last few days that what I am doing (offering my app platform for free) is nothing more than a marketing gimmick and something that Shift Automotive Apps will only do for a short period of time.

Well I have to say that these reactions and accusations are not only wrong but based on people and businesses not understanding that they way business is now being done has and continues to…


Added by Edward Curran on April 1, 2014 at 9:07am — No Comments

Native Apps and Car Dealerships

"Your website, as it currently exists, is basically on life support." — Joe Davis

It’s Your Dealership. Run It How You Want.

I’ve been marketing to the automotive industry and dealerships in general for the last 18 months and there is one thing that I’ve come to understand: Dealerships don’t like to be sold to.

And why would they? Dealerships are in the business of moving rooftops and getting customers onto the…


Added by Edward Curran on March 25, 2014 at 1:16pm — No Comments

Irrational Fears in App Marketing

The biggest question that we get as a company from our clients is “How Will My App Be Found on the App Store?”

For the most part the question is brought up from either a standpoint of re-hashing a fear of just how many apps are in the app store or basically a misunderstanding of the type of app that we are developing for them in the first place. Either way we handle the question with a very simple reply:

"Your app will be found…


Added by Edward Curran on March 24, 2014 at 8:12am — No Comments

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