Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In the car business, we often look to increase sales while decreasing spend. We're a budget-conscious industry, so that normally means spending less money and doing things manually. In many cases, that's fine. In some instances, the money saved by doing things manually actually costs a dealership more in…Continue
Added by Jim Jabaay on December 9, 2014 at 10:48pm — No Comments
Social media has been a hot topic of discussion for car dealers even before Facebook overtook MySpace. There are plenty of gurus, vendors, experts, and in-store personnel who have different opinions on the topic of posting inventory. To us, the answer is very clear.
Studies show that people do not go…Continue
When social media started picking up steam in the automotive industry in 2008, the idea was that since more people were getting social and communicating on these public arenas, it would be a great medium through which to get more customers. Fast forward to today and we’ve found that it can be more…Continue
Added by Jim Jabaay on August 18, 2014 at 12:41pm — No Comments