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Mike Gorun's Blog – December 2011 Archive (4)

How Generation Y Will Reshape Customer Loyalty

Representing more than 1.7 billion consumers worldwide, of which 77 million are in the US, the so-called ‘Millennial’ generation (aka. ‘Generation Y’) is presenting marketers with some new challenges and changes as it comes of age and takes the reins of the global consumer economy, according to a study by Aimia (formerly Groupe Aeroplan).

To compare the attitudes and behaviors of Millennials (born between the…

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Added by Mike Gorun on December 27, 2011 at 9:28am — No Comments

Maximize Revenue Opportunities During the Busiest Week of the Year

The week between Christmas and New Year’s is a busy time of year for many auto dealers. It can be challenging for salespeople to keep up with all the showroom traffic, but that’s no excuse to let extra revenue opportunities fall through the cracks! While the customer is still engaged at the sales desk is the perfect time for a salesperson to boost revenue with the following programs:

Pre-Paid Maintenance Program: What…

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Added by Mike Gorun on December 20, 2011 at 10:35am — No Comments

Facebook Marketing Bootcamp Summary

Facebook Marketing Solutions recently held a series of six marketing bootcamp webinars for Facebook business pages. In case you missed them, here are brief summaries of some of the highlights:

1)    Why Facebook for Business? Besides the fact that 800 million people are on Facebook, word of mouth marketing is twice as likely to result in engagement and four times as likely to result in purchase than any other form of marketing.

2)    Connecting with Customers: Facebook provides…

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Added by Mike Gorun on December 13, 2011 at 9:55am — No Comments

Maximizing PPM Return

When a dealership offers a prepaid maintenance program (PPM) to its customers, what does the store hope to get in return? Customer affinity is one thing, but there are other benefits to this bottom line-driving F&I product.

Not only does a PPM plan deliver affinity, it provides dealers with…

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Added by Mike Gorun on December 6, 2011 at 12:14pm — No Comments

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